Alessandra Martini Email & Phone Number

São Paulo, Brasil

Tenho um papel estratégico na construção da comunicação para clientes de investimentos, com foco em oferta, retenção e fidelização, além de iniciativas voltadas à captação de leads. Sou responsável pelo desenvolvimento e implementação de réguas de relacionamento que promovem maior engajamento e incentivam o aporte de investimentos, sempre adaptando as ofertas ao perfil de cada cliente.Atualmente, lidero o projeto de renovação do aplicativo da instituição, coordenando o desenvolvimento de produtos digitais que aprimoram a experiência do usuário. Nessa jornada, trabalho em conjunto com áreas como TI e marketing para integrar as estratégias de investimento de forma eficaz.

São Paulo

• Strategic Planning: Extensive experience in strategic planning, including conducting comprehensive benchmark evaluations and in-depth market research. By analyzing industry trends and customer insights, we develop effective strategies that align with business objectives and drive product success.• Roadmap Definition and Management: Proficient in defining and managing product roadmaps based on business and user needs. This involves prioritizing resources and enhancements, setting clear milestones, and ensuring alignment with stakeholders to deliver valuable and user-centered solutions.• Deep knowledge of Agile methodologies, such as Scrum, Kanban, and Lean Startup, as well as methodologies that incorporate PMI concepts. By adopting these methodologies, it is possible to drive the development of new products or services while optimizing existing ones.• Tracking and Analysis of KPIs: Strong focus on measuring and analyzing key performance indicators (KPIs) to assess the usability of customer journeys, conversion funnels, and overall customer satisfaction. This data-driven approach enables informed decision-making and drives continuous improvements to enhance the user experience and achieve business objectives.

São Paulo

Define the strategic vision of the product, aligning it with business objectives and user needs.Planning and Prioritization: Collaborate with stakeholders to define and prioritize product features and functionalities based on user needs, technical feasibility, and market opportunities.Backlog Management: Manage the backlog, keeping it updated and refined to reflect user and business needs.Close Collaboration with the Development Team: Provide guidance, clarify requirements, and actively participate in all development processes.Ensure that the developed features meet expectations and defined requirements.Coordinate Product Launch: Work closely with marketing, sales, and support teams to ensure a smooth transition and an effective launch strategy.Track metrics, analyze user feedback, and use that information to make decisions regarding improvements, new features, and future strategies.

São Paulo, Brasil

Responsible for the reformulation and creation of new digital products (focusing on the positive PJ registration) directed to the B2B market; Structure and prioritize the Product backlog for better efficiency of the squads;Organize together with the Product areas the roadmap of the team and ensure that the actions are implemented with the least possible impact on the day to day;Develop KPIs to ensure the best management of the team and also of the products deployed, in addition to monitoring customer satisfaction;Propose solutions with opportunities for improvements in existing technologies or new technologies, to increase the capillarity of digital products (increase engagement, decrease churn rate.

• Conduction (elaboration of stories and prioritization) of Sprints along with the digital squad, IT and Scrum Master; • Elaboration of functional business requirements, for the development of digital products for the company's application; • Responsible for developing and implementing, along with other areas (IT, Legal, Digital Products), the functionality of "Formalization" of documents via application, known as "Digital Formalization"; • Responsible for the Backlog of improvements to the application, elaborated with the feedback of the users; • Responsible for post-implementation validation and communication plan with all those involved in the process.

São Paulo

Project Management for the Investment Banking area with a focus on reducing IPO, Fixed Income and M&A documentation, process cost control; Implementation of kaizens and Quick Wins projects focused on efficiency, cost reduction and productivity of the area;

São Paulo E Região, Brasil

Leader of the IBBA Middle Cash Project, winner of the E-Finance 2012 award; Analysis and structuring of new workflow of activities for the administrative areas (Purchase and Sale, Billing and Travel); Conducting projects of development of products and services for the Middle Cash area, focus on customer service (Implementation of CISCO platform) and SisPage product;

São Paulo E Região, Brasil

Elaboração de requisitos de negócios para o desenvolvimento de novos produtos financeiros, principalmente de renda fixa: CDBs pós e pré – fixados, SuperPoupe (Produtos Financeiros de Renda Fixa);Criação do perfil do investidor para o Bankline da empresa, trabalho realizado juntamente com as áreas de Tecnologia, Marketing, área de Produtos de Investimento Atacado e Tesouraria;Gestão do conteúdo e distribuição de Títulos Públicos da Corretora Investshop – condução das operações de Títulos Públicos junto ao Tesouro Direto;Formação e curso de reciclagem sobre características e regras de resgates de Títulos Públicos formação da área de apoio operacional;

São Paulo

Responsible for managing investment content for offer in customer service channels;Final Project - Trainee (Hipercard POS) - development of marketing campaigns, strategic sales and workflow to support the operation of the customer service area

Product Manager

Master In Scienci Information, Business

Not Completed

Economia