Alessandro Turco Email & Phone Number

Rome Area, Italy

Manage and develop the strategy of Digital Partnership for PAYBACK Italia. In particular:- Account management of main Digital partners - New Partners acquisition and on-boarding- Media Sales- Digital Marketing strategy

Rome Area, Italy

- Launched the Loyalty Coalition start-up PAYBACK in Italy as Partner Manager for the Grocer Partner- Managed internal stakeholders and vendors with the goals of maximizing revenues and driving customer satisfaction.

Rome Area, Italy

• Co-brand Cards management. Main responsibilities:
• New product development and launch
• managing the product portfolio and the relationship with co-brand partners;
• acquisition
• supervising of processes and information flows with partners;
• managing partner’s payments schemes and commissions.

Management and development of Centurion and Platinum Cards.Portfolio management (KPI and P&L), new product development and acquisition including distribution agreement negotiation.Coordination of internal marketing and sales team, Risk, Merchant Services e Customer Service including Membership Travel Service.Qualitative and quantitative market research.

• Responsible for communication and Engagement & Loyalty activities of Small Business Cards.Main responsibilities:
• Small Business Engagement & Loyalty budget management;
• Managing the relationship with external partners dedicated to Small Business saving program.
• Segmentation and portfolio analysis.

Below the Line communication & vendors management.Responsible of the execution for all BTL communication and loyalty activities. Main responsibilities:Targeting and segmentation; marketing brief draw up and creative brief review; creative agency and supplier interface; communication materials review including on line; management of customer events.

Marketing Assistant and Press Office

Rome Area, Italy

Sound Design for: “Winnerland” website (Procter & Gamble), “Fordfocusound” website (Ford Italia) and “Playcards 2001 colloection” (Panini Interactive); tv advertising campaign of Italian Defence Department.

Business And Institutional Communication, Communication And Media Studies, 110/110 Cum Laude

Education record