-Oversee a team of 4 product and engineering pods that own our marketing technology, marketing website, and new user growth remits.-Responsible for developing and executing a comprehensive product strategy to drive growth and retention.-Strategy lead to $20mil in incremental revenue throughout 2023.-Directly manage 4 product managers.

-Growth product lead managing two direct reports-Own and manage the entire web property for Hinge Health-Responsible for conversion rate optimization, CMS management, and new channel development-Developed SEO, paid media, and referral channels-Hired and staffed 3 product pods focused on our marketing website, new user growth, and marketing technology. -Improved conversion and load time performance of core conversion funnels and pages

-Manage a team of one product manager and an intern responsible for increasing retention, consumer engagement, and media product strategy.-Responsible for increasing consumer retention by 10%, driving mobile adoption, improving video streaming experience, and anti-piracy investments. -Responsible for managing the sprint process for a team of 8 engineers, one designer, and one UX researcher.-Manage relationships with key business stakeholders as well as legal, product marketing, and customer support for all product launches

-Founding member responsible for defining our mission, vision, OKRs, and KPIs for our portfolio. -Managed and developed product strategy for both our mobile application and our learner engagement teams.-Led projects ranging from mobile-specific initiatives (i.e. dark mode), to building engagement features, as well as partnering with marketing to improve our lifecycle and growth marketing which lead to a 10% increase in retention.

-Owned and managed the native app student marketplace and course-taking experience for iOS and Android.-Led projects ranging from improving recommendation algorithm onboarding, redesigning key discovery pages, and rebuilding our conversion funnel which lead to double-digit increases in KPIs.-Primary focus was on new and existing user retention and optimization. -Grew in-app revenue by 99% YOY in 2018.-Successfully implemented Branch, Braze, and Amplitude to completely retool our technology stack for future projects.

-Increased new user revenue per visitor by 8% in the first 7 months through experimentation.-Implemented A/B testing best practices to the broader product management team to accelerate testing output. -Redesigned all product display pages resulting in a 3% revenue lift sitewide.-Implemented and improved funnel tracking which lead to a more accurate understanding of the conversion funnel.-Responsible for running and supporting A/B tests for non-product teams including marketing, international, and affiliates. -Owned Web and m.Web.

-Participated in an intensive full-time accelerator program for emerging growth hackers.-Applied SEO + SEM, content marketing, social media, and paid media principles to internet businesses.-Led a team of 7 that designed, executed, and analyzed Facebook, Google Adwords, and Influencer marketing campaigns for a client, KIVA, to drive borrower acquisition. -Presented and taught an A/B testing curriculum module to the Tradecraft community.-Used Google Analytics, cohort analyses, and SQL queries to gain actionable insights from data. SQL | LTV | CAC | A/B testing | SEO | Excel | Tableau | channel prioritization | customer acquisition strategy | Google AdWords | Google Analytics | messaging | content marketing | email marketing | cohort analysis | virality | multi channel attribution | web scraping | native ads | onboarding tear downs | KPIs | Facebook & Twitter ads | PR |

-Managed client relationships and +$2 million ARR portfolio.-Selected to be the founding team member in Amsterdam responsible for launching Optimizely’s CSM Team. -Worked with Customer Success VP to hire, train, and scale the team.-Provided analyses and recommendations to assist customers in leveraging A/B testing to grow their businesses and improve their sites’ usability and customer engagement.-Developed and built a testing roadmap for enterprise websites (50,000 Alexa rank and below).-Project managed tasks to completion for the Optimizely support team using an agile framework.-Increased per customer annual Optimizely revenue by upselling and reaching over 100% net retention.

-Sourced leads for account executives, consistently hitting quota.-Trained new sales team members about Optimizely’s products and sales cycle.