Dean and Bug is a tailored consulting firm providing solutions for employer branding, recruiting marketing, talent acquisition operations/technology, employee engagement, and diversity, equity and belonging programs. We are data obsessed and help you focus on work that makes the biggest impact on your goals, employees, and business. Our aim is to help you better attract, hire and inspire your workforce. Please reach out to andrew@deanandbug.com to chat!About the Consultant:Andrew Levy is a recognized industry expert in the talent attraction and employer brand space. His unique approach to employer brand focuses on impact on talent demand and data/analytics. He has work with companies of all shapes and sizes to build, improve, and execute talent acquisition & HR programs including employer brand & EVP development, and talent marketing & attraction efforts, employee communications, and diversity, equity and belonging programs. He is a builder at heart and loves life in San Francisco with his two cats, Dean and Bug.Past and current work:*Chewy - recruitment marketing, content strategy*Zillow - EVP, recruitment marketing, & employer brand*Petco - Vet Services EVP, acting Head of Employer Brand & Recruitment Marketing*Sierra Nevada Corporation - HR/TA consulting, internal communications, employer brand and recruitment marketing*Core-Mark - TA strategy (people, processes, technology) engagement*AlphaSense - Acting Head of Employer Brand and Recruitment Marketing*Talent Tech Labs - writer, programmatic advertising for talent*Employera - Senior Partner, Employer Brand, Recruitment Marketing, TA strategy consulting*Oracle - Social Media Marketing consultant*Ongig - Tier 1 advisorIn-house positions:*Uber - founding member & Global Head of Employer Brand *WeWork - founding member & Global Director of Talent Attraction *Autodesk - Head of Employer Brand*Life Technologies (Thermo Fisher)- founding member & Head of Employer Brand *TMP Worldwide - PM

I work hand in hand with engineering, client services, and the CEO to fine tune existing and develop new features for Ongig's employer branding SaaS platform. As a client, I also run Autodesk's Ongig pages and drive adoption within the organization -- jobs.autodesk.com.

I was laid off in November 2023 and am and looking for the next big adventure (open to consulting, FTE, or project/contract). Please email andrew@deanandbug.com or connect/message me here.At Chewy, I began my work as an external consultant focusing on solving one of Chewy‘s biggest problems — low staffing rates at warehouse and fulfillment centers. I evaluated the company’s approach to attracting hourly workers and implemented a new recruitment marketing strategy. Chewy was only able to fill single digit percentages of the labor orders for warehouse staff required to fulfill product to customers. The low staffing rates were regularly referenced on earnings calls by executives and investors as an existential threat to Chewy. I centralize recruitment marketing efforts to build consistency, better analytics, ROI tracking, and line of sight into budget. Within two years as a consultant, and then full-time employee with a project manager and CRM strategist, the new approach yielded enough application funnel get to 100% full rates for warehouse workers across all locations. Through the centralization efforts and careful optimizations, we cut top of funnel marketing spend from $13m+ to under $8m and drove down cost application from $100+ to the teens at most locations.

I'm the founding member of the global Talent Attraction team at WeWork. My team's work focuses on five strategic pillars:1. Talent marketing and advertising strategy for WeWork (and its many acquisitions)2. Talent marketing infrastructure3. Employee Value Proposition and content strategy4. Diversity & inclusion recruitment strategy and training5. Campus recruitingTalent Attraction VISION // Transform talent acquisition into an agile “customer success” organization that has our people as it’s customer.Talent Attraction MISSION // Position WeWork as a beloved employer of choice in order to convince diverse, culturally-aligned talent to join, stay, and thrive. We do this ahead of the need and with ever-increasing efficiency and nimbleness.

I manage the strategy and team that focuses on the global careers brand and employer marketing channels at Uber.What exactly does that mean? Think of my team's work as falling into two categories: 1) The brand of Uber as an employer in the global marketplace for talent and2) Growth of the companyThe brand side of my work focuses on the definition, measurement, and continuous adjustment of Uber's employee value proposition (EVP) globally. My team also helps lead the merchandizing efforts of the EVP/employer brand at each point of the candidate and employee lifecycle from awareness of the company to exit. On the growth side, I am responsible for the recruitment funnel at Uber. I build, execute, and optimize the strategy for recruitment advertising/marketing/communications/events/email/CRM activities globally via "always on" and custom campaigns to meet the company's insatiable demand for talent. In 6 quarters, my team's effort has been indispensable in growing Uber from 5,000 to almost 15,000 employees in cities across the world.Overall: smart brand marketing + ads + CRM + silly amounts of data = happy candidates, happy clients, happy hires, happy company.

I work and play at Autodesk. I am responsible for the company's social media and branding efforts for Talent Acquisition. I ensure our digital personality is open, honest, fun, and pushing boundaries. I strive to make the candidate experience better and get the best people in the right roles. We're always searching. Our cloud and mobile tools/services are transforming the way our customers work. I'm constantly inspired by what our customers create with Autodesk products. Changing the world is a pretty good business to be in..... join us! -- jobs.autodesk.comAttention students and educators! Our software is free to you -- that's right -- actually free. More info here: http://www.autodesk.com/education/free-software/all

For this project, I consulted for Oracle to help build social media and content strategies for the Global Campaigns department in North America and EMEA for 20 lines of business. I managed the development of assets and outreach strategies that help drive participation in Oracle events and engagement with Oracle assets. My work was metrics driven with the goal converting social media activities into sales leads, increasing participation on Oracle social media channels, and building brand awareness.

At TMP, I developed, managed, and executed global Talent Acquisition (TA) advertising, media and communication strategies for Fortune 500 clients with the goal of attracting, converting, and retaining top talent. I managed global teams of digital strategists, creatives, media planners, analysts, and web and software programmers to drive successful campaigns. Key clients included Apple, Intuit, Brocade, Chipotle, and Wells Fargo.

Recruited by Life Technologies to launch their Talent Acquisition social media efforts, I developed and managed the bedrock for program including: rich media & channel branding, metrics and auditing, community management, web design, video, translations, RFPs, and experienced, executive, diversity, and university targeting. I updated TA paid media and job board mix to include rigor around data-driven spending, flexible SEO/SEM programs, and track-to-hire and cost-per-hire metrics. I managed multiple external advertising, digital, and website design vendors with 200k+ budgets as well as a seasonal intern.Key projects include:-- Social media channels: launched careers Twitter, Facebook, YouTube and LinkedIn presences. Drove technical integration of social media with company systems. Managed content editorial calendars to drive engagement, brand awareness, and lead conversions. Program yielded 300+ hires.-- Global Video suite: directed photo/video coverage of employees and events including: US, China, and Singapore sites, Global Volunteer Day, San Diego Science Festivals, intern’s events, National Society of Black Engineers conference, and employee profiles to leverage on digital and print channels.-- “Greening our collateral:” streamlined print suite into interactive handout yielding 60% reduction in cost and materials, green design, global translations, and social media integration.-- Training design: developed new media tips & tricks, candidate sourcing strategies, video production, and online communications trainings.-- Careers website redesign: project managed website refresh with 20+ person interdepartmental team, $150k budget.-- Social media email signature: designed to direct traffic to Life Technologies careers channels, drove adoption across entire 9000+ person company.-- SMS, QR, and “Perfect Match” ad campaigns: developed vision and digital and print materials for global texting campaign for careers awareness.

I planned and executed biotechnology, pharmaceutical and medical device client public and investor relations needs activities. I provided strategic media and investor counsel, key message development, and analyzed competitor and industry trends. Writing assignments included by-line articles, press releases, new and traditional media analysis reports, collateral, web content, media and investor pitches, B2B communications, biographies, scripts, Q&A’s, and B-roll. Due to my keen eye for social media developments, I served as strategic counsel for senior management on new business pitch efforts.Key projects include:-- Piloted Life Technologies social media analysis: designed and delivered weekly analysis of media landscape, built brand recognition through channels including Twitter, Facebook, YouTube, Blogs, Flickr, and LinkedIn.-- Life Technologies Quarterly Media Analysis: managed analysis of 1000+ media placements per quarter, constructed and delivered quarterly reports.-- Influenza A/H1N1 Swine flu tracking: for both Quidel Corporation and Life Technologies, digested news flow to identify key competitor plays, technologies, and policy decisions related to the influenza testing and surveillance markets.-- “Drug Discovery: Sea – A New Way Forward?” in Pharma September/October 2008: by-line author of a historically informed editorial highlighting multiple client research activities and the importance of innovation in drug discovery.-- XOMA New York Analyst Day: managed logistics, investor and media meetings, promotions. $80k budget.-- Harrison Ford’s Invitrogen Foundation speech: wrote speech for science education grant launch gala.-- Biotechnology International Organization Conference (BIO 2009): Authored and awarded two “Biofuels: Field to Wheels” panels and “What’s going to work in biofuels?” panel for Montreal’s Industrial Biotechnology World Congress, 2009.

My course work included classical sociological theory and science studies with 100-120 pages of papers per quarter.

Under the supervision of Dr. Steven Hilgartner, I launched and maintained the Cornell University Voting Technology Archive from 2005-2007. I helped construct the Ivy League-wide archive of data, media, and artifacts surrounding the history of voting technology and policy with a focus on the controversial 2000 and 2004 US presidential elections.