Alex Aitken

Alex Aitken Email and Phone Number

Head of Social Media | Digital Strategy | F1 | Motorsport | @alelbuth @ Pace Six Four
Alex Aitken's Location
Long Hanborough, England, United Kingdom, United Kingdom
About Alex Aitken

As an experienced digital media professional with a passion for sports and entertainment, I've developed and executed successful digital and social media strategies for high-profile clients, such as Formula 1-owned brands and partners. As Head of Social Media at Pace Six Four, I lead a team of ten social media managers across team, promoter, and athlete accounts, while playing a key role in campaign and strategy ideation and leading on paid campaign development.As Digital Media Officer at Alpine F1 Team, I led a team of content creators, social executives, and freelancers to successfully execute digital strategy, resulting in a significant increase in social media engagement and community growth. I've also worked closely with external agencies to develop and execute digital campaigns, coordinated with partner managers to execute partner campaigns, and collaborated with the wider communications team to translate press documents into social-first digital content.Prior to my role at Alpine, I served as Digital & Social Media Director at Alelbuth Media Pty. Ltd, where I delivered live digital and virtual experiences during the COVID-19 Formula 1 season and managed live event coverage across e-sports and at track racing events, increasing social media engagement and followership. As Social Media Manager at 16K Agency, I developed and executed innovative digital content strategies for clients such as F1 Paddock Club, F1 Authentics, Formula 1, and more. Additionally, as Social Media Manager for the Abu Dhabi Grand Prix at Publicis Media, I led the development and execution of a comprehensive digital campaign that drove engagement and conversions through social media and digital channels, resulting in a significant increase in ticket sales and event attendance.My expertise includes managing social channels for various clients, overseeing the production of digital media, leading a team of content creators, coordinating client content briefs, providing in-depth analysis of campaigns, collaborating with stakeholders, talent, VIPs, clients, drivers, media, and team personnel, and staying up-to-date with emerging social media trends and opportunities to drive engagement and revenue growth.

Alex Aitken's Current Company Details
Pace Six Four

Pace Six Four

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Head of Social Media | Digital Strategy | F1 | Motorsport | @alelbuth
Alex Aitken Work Experience Details
  • Pace Six Four
    Head Of Social Media
    Pace Six Four Jun 2023 - Present
    Bicester | London
    As Head of Social, I lead and manage a team of nine social managers across client accounts. My role in the senior management team of Pace Six Four allows me to contribute to the broader development of the agency, ensuring our social efforts meet our business goals.Key responsibilities include:- Overall responsibility for content strategy and planning across all clients, ensuring all accounts are achieving their objectives and providing regular performance analysis as required- Building and maintaining strong relationships with clients, leading planning meetings and ensuring all parties are kept in the loop on the progress of relevant projects- Managing the working rota for all social media managers, ensuring all department members are well prepared for covering extensive race calendars and all events are adequately staffed- Providing expertise and guidance to social media managers on current best practice, ensuring the team’s approach is always at the cutting edge of the latest platform trends and developments- Working closely with other Management Team members on broader team development strategies, ensuring wider business goals are achieved and team members are reaching their potential- Management of relationships with key social media platform providers, including Meta, Twitter, TikTok, Google and LinkedIn- Curation and publication of content across a broad range of client social media platforms when required, providing cover for social media managers as required
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  • Alpine F1 Team
    Digital Media Officer
    Alpine F1 Team May 2021 - Dec 2022
    Enstone
    As a Digital Media Officer, I successfully managed and led teams to execute effective digital strategies that have driven significant growth in social media engagement and community growth.Key responsibilities include:- Leading a team of content creators, social executives, and freelancers to successfully execute digital strategy, resulting in a significant increase in social media engagement and community growth- Working closely with external agencies to develop and execute digital campaigns- Developing a comprehensive social and digital strategy to drive significant growth in engagement across digital channels and delivered successful campaigns, such as car reveals and influencer marketing- Coordinating with partner managers to ideate and execute partner campaigns across team and partner digital channels, resulting in increased revenue and brand exposure- Collaborating with wider communications team to translate press documents into social-first digital content, ensuring consistent messaging across all channels- Building long-term relationships with agencies, stakeholders, and partners, resulting in successful collaborations- Staying up-to-date with emerging social media trends and opportunities, providing insights and recommendations to drive engagement- Utilising marketing analyst reports to review the team's performance across all social media channels, optimising strategy to improve engagement and community growth- Monitoring and reporting on updates across social media platforms and wider market trends, ensuring the team stays ahead of emerging opportunities and challenges
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  • Alelbuth Media Pty. Ltd.
    Digital & Social Media Director
    Alelbuth Media Pty. Ltd. Apr 2020 - Apr 2021
    As a seasoned content and strategy specialist with 8 years of experience in the sports and entertainment industry, I have developed and executed successful digital and social media strategies, as well as produced and delivered campaigns for clients, including Formula 1 owned brands and partners, and Motorsport Network owned brands. Key achievements and responsibilities include:- Delivering live digital and virtual experiences, such as the Virtual Paddock Club, during the COVID-19 Formula 1 season, which increased engagement and ROI for clients- Coordinating client content briefs and production schedules ahead of event weekends, ensuring campaigns were delivered on time, within budget, and to the client's satisfaction- Leading a team of expert hosts to deliver objectives set ahead of each global event, managing multiple stakeholder relationships, and establishing clear positioning and brand tone of voice across social media channels- Managing live event coverage across e-sports and at track racing events, and creating assets for social media channels across Motorsport Network brands, increasing social media engagement and followership- Compiling, analysing, and interpreting data across campaign development, management, and optimisation, providing clients with continued ROI and business impact
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  • 16K Agency Ab
    Social Content Manager
    16K Agency Ab Apr 2019 - Mar 2020
    Stockholm, Stockholm County, Sweden
    I developed and executed innovative digital content strategies for clients such as F1 Paddock Club, F1 Authentics, Formula 1, ROKiT Williams Racing, Alfa Romeo Racing, Pirelli Motorsport, and Aston Martin Red Bull Racing. Traveling to 18+ international rounds of the Formula 1 calendar, I cultivated an entrepreneurial, self-sufficient & resourceful work ethic.Key responsibilities include:- Managing social channels for various clients, including live story-telling through Instagram stories, resulting in significant increases in engagement and followers- Overseeing the production of digital media, including videos and online advertising, delivering content on time and within budget to meet client objectives- Led a team of content creators to deliver on briefs and objectives set ahead of each global event, resulting in increased brand awareness and customer engagement- Coordinating client content briefs and production schedules ahead of event weekends, ensuring all content was aligned with client objectives and brand standards- Providing in-depth analysis of campaigns and customer behaviour to inform future campaigns and drive increased revenue for clients- Collaborating with stakeholders, talent, VIPs, clients, drivers, media, and team personnel to ensure that campaigns were aligned with client objectives and brand standards- Leading location, operational, and logistical planning around events/shoots, working with cross-functional teams to ensure seamless execution of campaigns- Providing thought leadership in identifying emerging social media trends and opportunities, making recommendations to clients on how to drive engagement and revenue growth- Providing detailed analysis of campaigns, including performance metrics, audience insights, and ROI, to inform future campaigns- Staying up-to-date with emerging social media trends and opportunities, providing insights and recommendations to clients to drive engagement
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  • Publicis Media
    Manager - Social
    Publicis Media Oct 2017 - Apr 2019
    Dubai, United Arab Emirates
    As Social Media Manager for the Abu Dhabi Grand Prix, I successfully led the development and execution of a comprehensive digital campaign that drove engagement and conversions through social media and digital channels, resulting in a significant increase in ticket sales and event attendance.Key responsibilities included:- Leading the planning, creation, management, optimisation, and performance reporting of the Abu Dhabi Grand Prix social media campaign- Creating and managing content for the "Yas Hub App," resulting in an enhanced user experience and increased engagement- Developing and executing a clear positioning strategy across all social media channels, for a consistent and cohesive brand image- Utilising Adobe Creative Suites to create high-quality media assets, including basic video editing, resulting in increased engagement and shareability- Successfully allocated the media budget for performance across social ad sets, resulting in increased ROI and conversions- Developing and executing social and content partnerships, resulting in increased exposure, reach, and engagement- Leading a team of content creators and event coverage personnel across race weekends, resulting in successful event coverage and real-time social media updates
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  • Publicis Media
    Senior Media Executive
    Publicis Media Jun 2015 - Oct 2017
    Dubai
    Senior social lead for Yas Marina Circuit account. Creation, management, and optimisation of the Abu Dhabi Grand Prix campaign. Building Formula 1 brand voice across social media channels, creation of media assets, video editing over race weekends (including brand activations). Contributing towards the social strategies to raise awareness and drive conversions for community events held at the circuit.
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  • Alelbuth Media Pty. Ltd.
    Content Writer
    Alelbuth Media Pty. Ltd. Feb 2013 - Nov 2016
    Alelbuth.Com
    I created alelbuth.com, a blog dedicated to Formula 1 news and race summaries. I posted regular original content via various social media platforms. alelbuth.com operationalised digital marketing skills such as; social media engagement, search engine optimisation, social media analytics, and writing creative original content. As part of my role with Publicis Media, I ran the “F1Hype” blog, writing as a regular contributor alongside Maurice Hamilton.
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  • Lotus F1 Team
    Media Communications Intern
    Lotus F1 Team Jul 2014 - Jan 2015
    Enstone
    Responsibilities including assisting in the development and implementation social media strategy, and production media assets including draft press releases and web stories for publication over race weekends. Other roles have included researching social media channels for effective fan engagement.
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  • 89 Bits Entertainment Studio
    Digital Media Executive
    89 Bits Entertainment Studio Sep 2014 - Dec 2014
    Madrid Area, Spain
    Fixed term internship with start-up 89 Bits. Responsible for all F1 weekend coverage & analysis, as well populating the Pitwall website and app with driver profiles, circuit analyses, and live session updates. Development and management of social channels to generate inbound traffic to website and app. Other roles include assisting in pitch development, generating content calendars, and content for the 89 Bits corporate blog, as well as translation of copy from Spanish to English.
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  • Sro London
    Press Intern
    Sro London Aug 2014 - Nov 2014
    London, United Kingdom
    Working the British F3 and GT series, assisting in the social media coverage, collecting drivers’ quotes, producing web stories, and assisting in producing press releases. As press intern, I assisted in the compilation of the media coverage report for the 2014 British GT series, as well as conducting market research pertaining to fan attitudes surrounding GT events.
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  • University Of Adelaide
    Lecturing Staff
    University Of Adelaide Feb 2013 - Jul 2014
    North Terrace Campus, Adelaide
    My role as lecturing staff encompassed various teaching tasks including; reiterating core concepts taught in lectures, leading and guiding class discussion, marking individual and group assignments, and exam marking.
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  • Fast Twitch Performance Training Centre
    Marketing Internship
    Fast Twitch Performance Training Centre Aug 2011 - Nov 2011
    Adelaide, Australia
    Preparing a market research report and full marketing plan for Fast Twitch Performance Training Centre in Adelaide. Including industry analysis, identifying target consumer, brand development, and promotional strategy. The marketing plan was prepared as part of a competition, and was selected and implemented by Fast Twitch Gym.

Alex Aitken Education Details

Frequently Asked Questions about Alex Aitken

What company does Alex Aitken work for?

Alex Aitken works for Pace Six Four

What is Alex Aitken's role at the current company?

Alex Aitken's current role is Head of Social Media | Digital Strategy | F1 | Motorsport | @alelbuth.

What schools did Alex Aitken attend?

Alex Aitken attended University Of Adelaide, Singapore Management University, University Of Adelaide, St Peter's Collegiate Girls School, Alice Smith International School.

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