Alex Anh Phan Email & Phone Number

Ho Chi Minh City, Vietnam

Ho Chi Minh City, Vietnam

- Plan and execute all digital marketing, including SEO/SEM, admission plan, email, social media and display advertising campaigns for all brands: WASS, PennSchool, SISS, IABM, AmCollege, ISA, Penn Academy, TDA, TOHS, WPA.- Identify high-impact keywords to target our ideal audience. Devising and executing holistic SEO strategies to enhance search visibility and drive organic traffic growth. - Manage and execute the CRM system Salesforce and Marketing Automation Pardot. Collaborating with the IT team and admission team to ensure the dashboard is integrated with Salesforce CRM, website analytics tools, and other relevant data sources. - Responsible for the development and execution of digital marketing strategies that drive student acquisition for all brands of my corporation. - Measure, analyze, and report the performance of digital marketing campaigns to ensure that they assess against goals (ROI and KPIs). - Identify trends and insights, and optimize spend and performance based on the insights.- Brainstorm new and creative growth strategies including driving traffic and revenue growth through paid search, display advertising, social media, and other digital channels. - Plan, execute and measure experiments and conversion tests. Manage and optimize the digital marketing dashboard to track performance metrics across all digital marketing campaigns and channels. - Collaborate with internal teams to create landing pages and optimize user experience. - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. - Instrument conversion points and optimize user funnels. - Collaborate directly with the Admission team, generate leads and qualify them with automation process. - Collaborate with agencies and other vendor partners. - Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Ho Chi Minh City, Vietnam

- Plan and execute all digital marketing, including SEO/SEM, admission plan, email, social media and display advertising campaigns for all brands: WASS, PennSchool, SISS, IABM, AmCollege, ISA, Penn Academy, TDA, TOHS, WPA.- Identify high-impact keywords to target our ideal audience. Devising and executing holistic SEO strategies to enhance search visibility and drive organic traffic growth. - Manage and execute the CRM system Salesforce and Marketing Automation Pardot. Collaborating with the IT team and admission team to ensure the dashboard is integrated with Salesforce CRM, website analytics tools, and other relevant data sources. - Responsible for the development and execution of digital marketing strategies that drive student acquisition for all brands of my corporation. - Measure, analyze, and report the performance of digital marketing campaigns to ensure that they assess against goals (ROI and KPIs). - Identify trends and insights, and optimize spend and performance based on the insights.- Brainstorm new and creative growth strategies including driving traffic and revenue growth through paid search, display advertising, social media, and other digital channels. - Plan, execute and measure experiments and conversion tests. Manage and optimize the digital marketing dashboard to track performance metrics across all digital marketing campaigns and channels. - Collaborate with internal teams to create landing pages and optimize user experience. - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. - Instrument conversion points and optimize user funnels. - Collaborate directly with the Admission team, generate leads and qualify them with automation process. - Collaborate with agencies and other vendor partners. - Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Ho Chi Minh City, Vietnam

- Drive the digital marketing strategy and initiatives for an expanding portfolio of VTC ACADEMY programs. Manage the strategy, execution, and analysis of a cross-channel media plan. Collaborate closely with the internal marketing team, external advertising agencies, and media vendors.- Manage digital platforms across VTC ACADEMY online channels, utilizing Salesforce and Pardot marketing automation tools. Plan, test, and optimize automated marketing campaigns to drive increased, high-quality prospects. Work cross-functionally with product managers and content teams to create new web content for targeted audiences. Identify new marketing opportunities and improvements. Manage relationships with key web vendors.- Execute marketing programs, perform marketing data analysis, coordinate marketing research, and manage marketing and business development software. Support the management of online and traditional marketing campaigns.

Ho Chi Minh City, Vietnam

- Implement a range of whole funnel marketing including email, SEO, paid search, display, retargeting, social media and so on.- Contribute to the performance marketing and reporting to Sub & Vas FPT Play Team including sale performance, website set up & management, agency affiliate management.- Planning digital performance marketing plan monthly & marketing activities with FPT Play brand team and FPT Play Box._ Co-operating with Data team for customer acquisition, conversion monitoring, traffic performance, app performance.

Ho Chi Minh City, Vietnam

Main responsibilities:- Planned and executed digital marketing campaigns and tactics to drive online traffic and leads- Analyzed and produced actionable channel performance reports regularly to ensure continuous data-driven optimization- Monitored daily and measured performance against KPIs- Worked closely with in-house team, freelancers, and agencies (advertising, market research, PR) to ensure impeccable execution of brands: Babolat, Timbaland, GUESS, Nautica, ARENA- Managed E-commerce account and revenue (Leflair, Tiki, Adayroi)

Ho Chi Minh City, Vietnam

Main responsibilities:- Designed and planed for POSM demands.- Lead the marketing activities and in-store excellence review.- Responsible for Omni Channels integrations- Monitored the online campaign efficiency such as google, facebook, youtube,...

Master'S Degree, Marketing/Marketing Management, General, Fair

Ứng Dụng Digital Marketing Trong Kinh Doanh, Marketing, A

Master'S Degree, Marketing/Marketing Management, General

Entrepreneurship/Entrepreneurial Studies

Bachelor'S Degree, Business Administration And Management, General