Alex Ashman

Alex Ashman Email and Phone Number

eCommerce platform specialist and owner of magic42, a Birmingham based development agency. @ magic42 - eCommerce Development Agency
Alex Ashman's Location
Birmingham, England, United Kingdom, United Kingdom
Alex Ashman's Contact Details

Alex Ashman personal email

n/a

Alex Ashman phone numbers

About Alex Ashman

Alex Ashman is a eCommerce platform specialist and owner of magic42, a Birmingham based development agency. at magic42 - eCommerce Development Agency. He possess expertise in e commerce, mobile, requirements analysis, ppc, seo and 20 more skills. He is proficient in Spanish. Colleagues describe him as "I worked closely with Alex for a large media client whilst at Deloitte. In what was a challenging project for all concerned, Alex shone in the situation, and his approach, commitment, perseverance and positive demeanor were of great support to the team. Alex was tasked with working closely with senior client stakeholders to understand the business processes and define the requirements for the new system, particularly focussing on the user experience. Alex was excellent in his management of the business stakeholders, guiding the requirements analysis phase through to successful completion. Alex is exceptionally dedicated, hard working, and passionate about the work which he undertakes and would be valuable asset to any future team. I would we be delighted to recommend him for any future roles." and "I have worked with Alex over the past 3 years on a number of different consulting projects through GoodWebPractices.com. Alex is very tuned into online marketing and has a detailed understanding of how to build strategies to drive traffic to client websites and improve conversion rates. Alex is a gifted communicator who thinks very strategically and is hardworking, honest, reliable and passionate about his work."

Alex Ashman's Current Company Details
magic42 - eCommerce Development Agency

Magic42 - Ecommerce Development Agency

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eCommerce platform specialist and owner of magic42, a Birmingham based development agency.
Alex Ashman Work Experience Details
  • Magic42 - Ecommerce Development Agency
    Ceo
    Magic42 - Ecommerce Development Agency Aug 2016 - Present
    Birmingham, West Midlands, Gb
    We build bespoke, high performing Magento and Shopify sites. Multi-lingual, multi-currency and fully integrated. Optimised for extreme performance, world-beating SEO with a little conversion rate optimisation magic too.
  • Birmingham Marlins Swimming Club
    Volunteer Treasurer
    Birmingham Marlins Swimming Club Jan 2020 - Present
    Treasurer at a Para, Disability and Family Swimming Club.
  • Mobile Fun
    Head Of Uk
    Mobile Fun Mar 2014 - Sep 2016
    Birmingham, West Midlands, Gb
    Managing a team of 25, across Marketing, Buying, Merchandising and Customer Service. Delivered a 13% growth vs previous year with a record ever Q4, turning around a decline for the UK division of the business.
  • Mobile Fun
    Head Of E-Commerce
    Mobile Fun May 2013 - Mar 2014
    Birmingham, West Midlands, Gb
    Responsible for the delivery of company strategy, including overseeing the investment in several new departments, to continue Mobile Fun's exceptional market growth.- Establishing a "New Markets" department to drive growth of Mobile Fun's Magento websites including team structure design, recruitment and change management processes to create a self-contained, flexible department capable of exceptional growth. Establish the buying, sourcing, marketing, operations and web development capabilities within the team. - Established a new team of Scrum Product Owners and web developers to increase the output inline with aggressive company growth. New structures and processes designed to ensure scalable, knowledge-sharing teams established. - Led the Mobile E-Commerce solution design and implementation for the group using "adaptive" design to deliver an end to end mobile experience for customers.- Establishing and managing a new CRO team of web analysts, insight managers and web developers to deliver conversion uplifts. Vendor selection and management including A/B testing, analytics, click-maps, survey and personalisation software. - Managed the integration with 3rd parties including DHL, Parcel Force, Paypal and other international payment providers to improve customer satisfaction and Mobile Fun's E-Commerce proposition. - Responsible for driving the adoption of analytics packages across the business and international offices, including training and mentoring. Led the migration to a tag management solution and to Google's Universal Analytics to improve insights, attribution models understanding and online marketing flexibility. - Responsible for the overall performance of the groups' 30+ websites in search engines from a technical SEO perspective. Delivering continual enhancements to improve SERP rankings, CTRs and engagement.- Established a new internal graduate programme including overseeing the recruitment and selection process. Mentor to graduates.
  • Mobile Fun
    Group E-Commerce Manager
    Mobile Fun Jan 2012 - Apr 2013
    Birmingham, West Midlands, Gb
    "Product Owner" within a Scrum agile development environment managing the requirements and backlog of web development work focused on both the back office and customer facing website improvements.- Project managed the delivery of 20+ new international Mobile Fun E-Commerce websites as part of the company's global expansion, including local payment and shipping methods to adapt to local markets. - Managed the overall programme of Conversion Rate Optimisation using qualitative and quantitive data to design and deliver A/B testing wins.- Managed the integration with a 3rd party to enter eBay and Amazon marketplaces- Responsible for new E-Commerce website feature development to uplift sales and reduce customer service interactions including product, category and my account improvements- Developed complex new web-based order management and purchasing applications to retire legacy applications which were no longer fit for purpose.
  • Mobile Fun
    E-Commerce New Business Manager
    Mobile Fun Sep 2010 - Jan 2012
    Birmingham, West Midlands, Gb
    Responsible for the commercial development of Mobile Fun's new market e-commerce sites based on the Magento platform, managing a team of marketing, category managers and buyers. - Sourcing and procurement - Managed end to end processes to bring industry first products to the UK market working alongside buying teams.- Conversion Rate Optimisation – Responsible for the design, development and innovation of 3 Magento stores based on E-Commerce best practice in new markets to increase conversion rates.- Online Marketing - Establishing new SEO, PPC, PR, Social Media, Email Marketing processes to increase website revenue and AOV.
  • Deloitte
    Management Consultant
    Deloitte Sep 2008 - Sep 2010
    Worldwide, Oo
    Working with a large number of high profile clients to help to manage and deliver operational changes to achieve their strategies. Working at all levels of the organisation, from board level down to end users.PPL – CRM Design Consultant – Design and configuration of SalesForce.com as part of a wider technology transformation programme, to improve customer service, user journeys and operational processes.BBC Worldwide - Digital Asset Management - Co-wrote and presented a white paper to the Head of Technology addressing the full lifecycle of asset management.Andew Lloyd Webber's Really Useful Group – Digital Asset Management – Requirements gathering across 8 departments, wireframing, and vendor selection and development of a company wide Digital Asset Management solution. Management of contractors and vendor.BBC – Business Analyst – Developed Cost Modelling to help BBC Vision determine cost drivers for their websites across genres and channels. Norwich Union - Contract Analyst - Review of 3rd party contracts as part of a multi-million pound data centre partner selection process.HMRC – VOIP Programme Management Office – Management of workstream and programme level reporting, risk and issue management based on PRINCE2 methodologies.
  • Good Web Practices
    Co-Founder
    Good Web Practices Oct 2007 - Sep 2008
    I am the co-founder of a community based website which was established to help small businesses operate more effectively online. With a focus on SEM and SEO (on page and off-page), and how to measure ROI, the site to date receives around 400,000 hits a year, and has generated numerous advertising and revenue generating opportunities.- I have pitched and won work with clients and advised them on online marketing strategies- Managed PPC and online marketing campaigns, monitored ROI using Google Analytics- Designed and developed sites using open source web content management systems such as Joomla! and Wordpress
  • Stephen James Bmw
    Corporate Sales Assistant
    Stephen James Bmw Sep 2004 - Sep 2007
    London, Enfield, Gb

Alex Ashman Skills

E Commerce Mobile Requirements Analysis Ppc Seo Google Analytics A/b Testing User Experience Mobile Devices Wordpress Sem Online Marketing Google Adwords Web Development Web Content Management Email Marketing Marketing Strategy Web Marketing Salesforce.com Marketing Analytics Business Strategy Management Search Engine Optimization Pay Per Click

Alex Ashman Education Details

  • University Of Birmingham
    University Of Birmingham
    Economic Competitiveness And International Business
  • Universidad De La Habana
    Universidad De La Habana
    Economia Politica
  • University Of Birmingham
    University Of Birmingham
    Business And Hispanic Studies

Frequently Asked Questions about Alex Ashman

What company does Alex Ashman work for?

Alex Ashman works for Magic42 - Ecommerce Development Agency

What is Alex Ashman's role at the current company?

Alex Ashman's current role is eCommerce platform specialist and owner of magic42, a Birmingham based development agency..

What is Alex Ashman's email address?

Alex Ashman's email address is al****@****ces.com

What is Alex Ashman's direct phone number?

Alex Ashman's direct phone number is 011 44 844 249*****

What schools did Alex Ashman attend?

Alex Ashman attended University Of Birmingham, Universidad De La Habana, University Of Birmingham.

What skills is Alex Ashman known for?

Alex Ashman has skills like E Commerce, Mobile, Requirements Analysis, Ppc, Seo, Google Analytics, A/b Testing, User Experience, Mobile Devices, Wordpress, Sem, Online Marketing.

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