Alex Ayin Email & Phone Number

Richmond, Gb

Richmond, Gb

London, England, United Kingdom

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London, England, United Kingdom

At Wiser, we advise iconic brands like Kraft Heinz, BBC, L’Oréal, NHS, Barclays and Worldpay on how to craft compelling employer branding strategies that attract top talent and craft workplace cultures that retain their best people. Responsible for: - Building the marketing service line offering from the ground up: Organic social media management, recruitment marketing campaigns and employee advocacy programmes- Building one of the fastest growing departments in the agency with 20+ people, a new leadership team and multi-million pound recurring annual revenues - Delivering workshops on high-performing teams, culture develpment and modern day leadership tactics to the C-Suite and senior teams of multi-national organisations - Developing the brand marketing function at Wiser to increase our SEO ranking, inbound lead volume, event presence nationally, thought leadership, website performance, social media reach and award wins (winning creative team of the year at the Drum and Employer Branding agency of the year at the EBMAs) - Building a new partnerships function with full co-marketing infrastructure: onboarding 30 new Tier 1 partners that have delivered 75% of our largest client retainers over the past 4 years

Manchester, England, United Kingdom

- Growing the health & wellness division of The Hut Group, through offline and online brand collaborations, new product innovation within the sports nutrition category and licensing arrangements with some of the world's most loved brands, athletes, influencers and sports teams.- Key growth areas: MyProtein, MyVegan, MyVitamins, Bars & Snacks, and MyP Clothing brands across Europe, India, Emerging Markets, Asia Pacific, and the Americas. - Building out the Wellness Division of THG, the world's largest online sports nutrition brand, in order to grow market share of the total category, including offline & B2B, inspiring people to become the best version of themselves and fuelling them to achieve these goals.

Greater New York City Area

- Appointed as a board member of Social Chain Group alongside the co-founders, growing the group business in the USA & Europe, building the teams to over 700 employees worldwide & generating 9-figure annual turnover- Relocated to Berlin & NYC to open Social Chain offices, expand our network and portfolio of clients and build creative, account management, social strategy and influencer marketing departments in both locations, creating significant growth opportunities in both Europe & the Americas- Turned the media arm of the business into Europe's largest social media conglomerate- Managed all group investments and global partnership projects, managing cross-border teams to drive business growth in new & emerging territories

Manchester, United Kingdom

- Grew one of the most prolific, young, digital agencies in the UK, voted "social media agency of the year" and "best large digital agency" by the Drum Network and Prolific North- Generated an 8-figure annual revenue turnover within 3 years- Built strong commercial and project management teams for both the social media agency and social media publisher that enabled us to deliver world-class marketing campaigns for some of the biggest brands in the world: Boohoo / PLT / NastyGal / Sky Bet / British Airways / EY / MBNA / P&G / Warner Music / Atlantic Records / McDonalds / ASICs / MyProtein / Apple Music / E-One / 21st Century Fox / Warner Bros / Spotify / ASOS / Pernod Ricard / PUMA- Developed agency partnerships with PHD / Blue 449 / MEC / OMD / UM / Vizeum / We Are Amplify / Mediacom / Regital / i-Prospect / Zenith

Manchester

- Booked over £700,000 of revenue, through new business development and building on the relationships with key partners, Cisco & HP- Provided commercial support on major bid opportunities - e.g. PSN 2 bid worth £200m plus working closely with wider Commercial, Pre-Sales and Business teams as required- Developed the growth strategy across the business; including the launch of the Super Connected Cities programme, a tool for our BNS division to ensure increases in efficiency of quote production and reduction in internal SLAs and a competitor pricing tool to collect and present market rate movements and market cost base changes - Constant analysis of our current revenue streams to prevent potential revenue erosion during price changes

Birmingham, United Kingdom

Launched the largest Hollister store opening in the UK, with efforts recognised by the district head of Abercrombie & Fitch.

Camp Equinunk & Blueridge - Pennsylvania

- Given the responsibility of looking after the oldest, most notoriously difficult age group in camp, running lunchtime and evening activities- Led trips of 50 plus campers to other camps, ensuring we presented ourselves adequately- Frequently monitored and coached the younger swimmers, saving a young child on one occasion- Liaised with campers' parents in order to keep them updated on the well-being and achievements of their children

Bachelor'S Degree, International Business; Spanish, 2:1 (68%)

Activities and Societies: - 1st XV rugby player for 3 years | - Selected from the Birmingham Business School as representative to attend.

Empresas Internacionales, International Business, 2:1

Activities and Societies: 1st XV rugby team | National Rugby SevensStudied my business course modules in spanish at the principal.

Mathematics; English Language And Literature - A*

Activities and Societies: School prefect | 1st XV Rugby Team | School gold honours for water polo and rugby | Silver honours for cricket.