Hi. I’ve just spent fifteen years designing stuff that is easy to remember, beautiful to see, and simple to use.I’m co-founder of brand and transformation consultancy, Simpatico. I’m a creative consultant and graphic designer, specialising in identity design. Over the past fifteen years, I’ve been helping clients use visual communications to solve problems and tell stories. Identity development is what I do best – helping businesses visualise their stories in ways that attract and resonate. I’m very keen on using experience design to enhance social innovation – a current example is Simpatico’s Introsee project, that is testing new ways to use video to match prospective patients with the right therapists. • Experienced brand and identity designer• Strong track record in visual ideation and problem solving• Experienced in management of creative teams• Adept at a range of visual communications techniques: from digital platforms to service design