Alex Fink Email and Phone Number
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Seasoned leader with a proven track record of developing leaders and building high-performing teams in diverse, high-pressure environments. Expertise in strategy, culture-building, and leader development, with a focus on trust-based settings where everybody matters and people thrive. Skilled in operational agility, crisis management, and driving meaningful results through collaboration and execution. Key career highlights include:✓ STRATEGIC EXECUTION. Developed and executed 4-year, $1.5B+ strategy to transform the U.S. Army’s digital marketing capability and rejuvenate the Army brand with the reinvented, “Be All You Can Be” campaign. ✓ P&L OWNERSHIP. Managed a $425M budget, meeting or surpassing KPIs. ✓ DIGITAL TRANSFORMATION. Improved lead to sale conversion by 86% and reduced marketing cost per sale from $32K to $12K by building a robust data infrastructure and introducing advanced analytics.✓ STAKEHOLDER ENGAGEMENT. Aligned internal and external stakeholders, including engaging and collaborating with peer organizations, senior DoD officials, Congressional staffers, and senior executives of government contractors.✓ HIGH STAKES PROBLEM SOLVING. Managed challenging situations within tight timelines, ranging from bomb threats in Afghanistan to hurricane relief to reputation management for the U.S. Army.✓ PROCESS OPTIMIZATION. Increased marketing-attributable sales (recruit contracts) from 500 to over 23K+ accounting for ~43% of all contracts. ✓ DISTRIBUTED ORGANIZATIONAL LEADERSHIP. Led a large, complex logistics organization with 6K people spanning 5 states and 25+ facilities.✓ MOBILIZING LEADERSHIP. Built, trained, and led high-performing, multi-national leadership teams in the military and the private sector to excel in complex and distributed environments. Specialties: Executive leadership, strategic planning & vision, financial & capital management, M&A, sales, marketing, brand building, operations, logistics, supply chain, team building, talent acquisition & development, board relations, continuity planning, crisis management. TS/SCI Security Clearance.
Accenture
View- Website:
- accenture.com
- Employees:
- 636296
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AccentureChicago, Il, Us
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Marketing StrategistOncomms 2024 - PresentJacksonville, Florida, UsOnComms is a start-up specializing in telecom and broadband services tailored for the military community. I am responsible for crafting go-to-market strategies and driving commercial initiatives. -
ConsultantCypress International, Inc. 2024 - PresentAlexandria, Virginia, UsProvide strategic guidance to companies seeking to enhance their business operations, with a focus on logistics and marketing services. -
Defense Advisory Board MemberDarley 2023 - PresentItasca, Illinois, Us -
Chief, Army Enterprise Marketing Office (Cmo)Us Army 2019 - 2023Arlington, Virginia, UsMy team and I rebuilt the Army’s marketing capability from the ground up and reinvented the iconic “Be All You Can Be” brand campaign. I led a team of 65 marketing and business management professionals with support from an agency team of over 300 people and managed a $425+ million annual budget. During my time as CMO, my team and I developed a new marketing strategy for the Army, built a modern data architecture, introduced advanced analytics, launched new creative campaigns, and developed an innovative process to ensure the Army is always on the leading edge of marketing.Highlights of Impact:• Built Army Marketing team from the ground up during COVID-19 pandemic; 65 internal and 300+ agency professionals.• Reimagined how the Army reaches young Americans and influencers; developed policy, strategy, and programs informing and motivating qualified candidates to support, recommend, or consider Army service.• Increased marketing-attributable recruit contracts (sales) from 500 to 23K+ accounting for >40% of all enlistment contracts. • Improved marketing leads-to-contract (sale) conversions 86%.• Reduced marketing cost per marketing-attributable contract > 60% (from $32K to $12K).• Led first comprehensive brand refresh in 20+ years (Be All You Can Be), comprising new positioning, tagline, visual identification, and brand architecture. • Transformed marketing strategy and approach via new creative campaigns, channel systems, and data attribution processes. • Engage regularly with key stakeholders, including senior officials in the DoD, and U.S. Congress. -
Commanding General, Transportation And LogisticsUs Army 2016 - 2019Arlington, Virginia, UsLed the 4th Sustainment Command (Expeditionary), a large, complex logistics organization that planned and executed supply chain and distribution management for humanitarian and military operations.Span of leadership oversight encompassed ~6K personnel resources across 5 states, $25M annual budget, and multiple cross-functional operational units (logistics, financial management, personnel services, health service support, and supplies distribution). Highlights of Impact:• Trained 65 units and 6K+ Soldiers for deployment to domestic or overseas operations; enforced high standards of discipline and safety to personnel.• Spearheaded Hurricane Harvey immediate response efforts by rapidly deploying Houston-area Army Reserve units – resulting in evacuation of 4K+ people to safe shelter.• Maintained 90+% readiness rate on fleet of 1.5K+ military vehicles by providing vision and direction to meet operational continuity requirements.• Ensured mission-readiness by supervising logistics planning, encompassing equipment maintenance, transportation, supply chain, field services, distribution, contract support, engineering, and reception of supplies.
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Brigade Commander, Logistics And Security OperationsUs Army 2014 - 2016Arlington, Virginia, UsServed as the base commander where all NATO operations in Afghanistan were headquartered and as a senior advisor to both the Chief of Staff and the 4-star general who headed all NATO operations in Afghanistan. Managed a €46M budget, led multinational force of 700 personnel from allied nations, and partnered across security and intelligence organizations to ensure security of U.S. and NATO interests in Kabul. Highlights of Impact:• Built and trained high-performing, multi-national team that provided security and life support to 3K service members and civilians from 42 allied nations.• Managed busiest helicopter heliport in Afghanistan without incident – processing 9,500+ air missions and safely transporting 76K passengers in and out of Kabul.• Developed resource and infrastructure requirements; liaised with U.S. Embassy Security Office, intelligence organizations, and Afghan Security forces to define and execute.
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Brigade Commander, Industrial Base LogisticsUs Army 2012 - 2014Arlington, Virginia, UsBuilt the LOGCAP Support Brigade from the ground up. The Logistics Civilian Augmentation Program, or LOGCAP, is a US Army program augmenting US and allied military forces with civilian logistics support capabilities to meet large-scale contingency operations in wartime conditions. Highlights of Impact:• Led the large-scale drawdown and massive de-scoping of billions of dollars of contracted services in Afghanistan. • Developed requirements and justifications; secured approvals; liaised between client and contractor to support the drawdown.• Bolstered operational readiness from 20% to 80% by launching experiential training and development initiatives.
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Deputy Commander, 89Th Sustainment BrigadeUs Army 2011 - 2012Arlington, Virginia, Us
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Battalion Commander, Training SupportUs Army 2008 - 2011Arlington, Virginia, UsOversaw mobilization training, readiness evaluations, and support for Army Reserve and National Guard units deploying to Iraq, Afghanistan, and Kuwait.Highlights of Impact: • Mobilized, trained, and validated over 1,500 Reserve Component Soldiers for combat operations in the Middle East• Directed a seamless relocation of an operational unit and its personnel from Ft. Leavenworth, KS to Ft. Cavazos, TX, ensuring mission continuity and operational effectiveness throughout the transition.
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Various AssignmentsUs Army 1994 - 2008Arlington, Virginia, UsServed in progressively responsible leadership and staff positions, overseeing operations, training, and organizational management in diverse environments. Commanded a unit in Iraq from 2003 to 2004, leading operations during the initial phase of the conflict.
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Field Artillery Platoon Leader & Battery Executive OfficerUs Army 1990 - 1994Arlington, Virginia, Us
Alex Fink Skills
Alex Fink Education Details
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University Of Illinois Urbana-ChampaignMaster Of Business Administration - Mba -
Harvard Business School Executive EducationAuthentic Leader Development
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Kellogg Executive EducationCorporate Finance
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Kellogg Executive EducationChief Marketing Officer Program
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University Of Missouri-ColumbiaEconomics
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The United States Army War CollegeStrategic Studies
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Unc Kenan-Flagler Business SchoolExecutive Development Program
Frequently Asked Questions about Alex Fink
What company does Alex Fink work for?
Alex Fink works for Accenture
What is Alex Fink's role at the current company?
Alex Fink's current role is Major General, U.S. Army (Ret.) | Approachable, Adaptable, and Resilient Leader | Building Trust-Based Cultures Where People Thrive.
What is Alex Fink's email address?
Alex Fink's email address is al****@****hsi.com
What is Alex Fink's direct phone number?
Alex Fink's direct phone number is +151522*****
What schools did Alex Fink attend?
Alex Fink attended University Of Illinois Urbana-Champaign, Harvard Business School Executive Education, Kellogg Executive Education, Kellogg Executive Education, University Of Missouri-Columbia, The United States Army War College, Unc Kenan-Flagler Business School.
What are some of Alex Fink's interests?
Alex Fink has interest in Children, Skiing, Backpacking, Environment, Biking, Running, Health.
What skills is Alex Fink known for?
Alex Fink has skills like Market Development, Lifesciences, Product Management, Business Strategy, Strategic Planning, Sales, Management, Agribusiness, Business Planning, Cross Functional Team Leadership, Key Account Management, Market Research.
Who are Alex Fink's colleagues?
Alex Fink's colleagues are Saurabh Biswas, Mohammad Razak, Irene Novo Rodríguez, Deeksha Bharadwaj, Megha Hiremath, Vibhu Parashar, Vaidhyanatha Siva.
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