Alex Baker Email & Phone Number

London, GB

London, England, United Kingdom

London, United Kingdom

• Delivering multiple campaigns (including Night Tube) from briefing stage, using above the line advertising, PR, print, digital and social media
• Working with Marcomms Manager to help lead campaign planning for the wider integrated team; including the Press Office, Research, CRM, Stakeholder Comms, and the Social Media & Online teams
• Effectively managing internal and external stakeholders (such as City Hall) to ensure campaigns are delivered efficiently, on time and within budget
• Working closely with the Head of Marketing and Exterion Media on a project, creating a strategic long-term plan for media space, and aligning this with research to push messages that will drive up reputation

London

• Worked with Commercial Marketing Manager and Head of Marketing to manage annual tactical marketing plans and ensure smooth delivery aligned to the company’s marketing strategy, meeting wider business objectives.
• Initiated a series of revenue generating marketing campaigns (including Rugby World Cup train ticket promotion) to promote travel to non-rail users, acquire new customers and develop frequency amongst infrequent users.
• Provided accurate market analysis for promotional campaigns to inform Commercial budgets and periodic reporting, using Lennon software.
• Lead marketing activities, such as Rugby World Cup travel demand management campaign, to grow awareness of available South West Trains destinations, information improvement, new investments and initiatives.
• Implemented the marketing communications programme for smart ticketing, 'South West Trains Smart', understanding benefits and how these could be best publicised to customers.
• Ensured stakeholder feedback, consumer insight and brand considerations were reflected in all associated internal and external communications.

London

• Supported the development and implementation of the company’s marketing plans (strategic and tactical) to maximise revenue.
• Had full responsibility for the management and continuous development of the South West Trains passenger facing website and associated on-line marketing and communications activity.
• Managed the business relationship between the South West Trains marketing function and the various agencies and suppliers of creative, media, print etc.
• Managed marketing campaigns which supported the South West Trains passenger revenue budget and the company’s strategic and tactical marketing plans.
• Was responsible for the management and continuous development of the South West Trains website with the combined objectives of increasing the commercial viability of the site and positioning it as the primary and most.
• Was responsible for partnerships with 3rd parties which met the aims of the overall Marketing Strategy and generated positive returns for South West Trains marketing / presence