Alex Barton Email & Phone Number

I create, edit and promote my own YouTube Videos to a subscriber base of more than 100,000. My channel was accepted into the YouTube partner programme in February 2020.

● Work cross functionally to succeed as one family of brands, locally and nationally.● Activate nationwide campaigns locally in line with the national brand approach & strategy● Use the OCF guidelines to activate the brand across our regional touchpoints. Thisincluded adapting central templates and assets to create impactful, local content such as:○ Window displays○ Printed materials, such as homeowner guides○ In-property materials, such as welcome notes/information… Show more ● Work cross functionally to succeed as one family of brands, locally and nationally.● Activate nationwide campaigns locally in line with the national brand approach & strategy● Use the OCF guidelines to activate the brand across our regional touchpoints. Thisincluded adapting central templates and assets to create impactful, local content such as:○ Window displays○ Printed materials, such as homeowner guides○ In-property materials, such as welcome notes/information folders○ Local/Regional events in line with overarching brand strategy○ Local ATL when in line with national strategy, signed off centrally● Harness information from across the local teams to uncover the very best, truly local hiddengems, in line with the content and/or campaign calendar themes and targets.● Share this local content with the central marketing teams - through structured processes - totransform it into impactful copy, which will ultimately enhance our local website SEO andfeed into other marketing channels. This includes ad-hoc requests from time to time andincludes the following channels:○ Email Comms○ Paid and Organic social○ Website content○ PR● Working with the central marketing team to follow link building guidance for my local brands● Build and maintain local relationships which help meet the objectives of:○ Enhancing brand awareness○ Generating recruitment leads○ Securing ‘on brand’ holiday extra offers for our holidaymakers.○ Securing valuable links for our websites● Keep central marketers up to date with any parts of the portfolio (not individual properties)that need specific attention, so that this can be addressed through performance marketingchannels.● Complete local campaign and brand analysis for your region based on KPIs set● Meet on a monthly basis with the other Regional Marketing Managers and the Head of Brand. Show less

Windermere

My job role at Good Life Lake District Cottages includes:- Planning and implementation of annual marketing strategy inline with company targets- Design of all marketing collateral including print & digital- Design of all marketing templates across planners, DE, printed materials and other campaigns- Local PR officer including the creating and distribution of press releases- Ensure that marketing support is provided to the property recruitment team inline with company… Show more My job role at Good Life Lake District Cottages includes:- Planning and implementation of annual marketing strategy inline with company targets- Design of all marketing collateral including print & digital- Design of all marketing templates across planners, DE, printed materials and other campaigns- Local PR officer including the creating and distribution of press releases- Ensure that marketing support is provided to the property recruitment team inline with company targets- Video production including both landscape and internal property content. I am also responsible for the editing and distribution of all local video content.- Using a range of analytical marketing data & industry research to plan campaigns ensuring maximum effectiveness.- Collaborating with external agencies such as printers, local businesses and other entities to maintain a progressive and healthy working relationship. Show less

Staveley, Cumbria, United Kingdom

In my role at Lakeland Leisure Estates, I was responsible for the following:- Create content for all social media channels, developing ongoing, interesting and unique content which will increase reach, engagement and conversion rates.- Create marketing collateral and branded content to support the sales strategy and client facing team.- Ensure that all material adheres to the brand guidelines, creating a consistent image for each business.- Update the websites with new content… Show more In my role at Lakeland Leisure Estates, I was responsible for the following:- Create content for all social media channels, developing ongoing, interesting and unique content which will increase reach, engagement and conversion rates.- Create marketing collateral and branded content to support the sales strategy and client facing team.- Ensure that all material adheres to the brand guidelines, creating a consistent image for each business.- Update the websites with new content, maximising SEO.- Write content, editorial, blogs and press releases.- Produce printed media including company brochures, flyers, newspaper and magazine adverts.- Ensure all marketing is compliant with GDPR.- Develop our stand space and collateral for maximum impact at shows across the country.- Work closely with the Park and Marina Managers to identify marketing opportunities, events, customer profiles and gauge feedback to campaigns.- Take part in site visits with regional teams to discuss all upcoming projects, events and meetings that will require support.- SEO and PPC campaigns.- Create engaging email campaigns.- Produce reports to demonstrate the effectiveness of campaigns.- Work with external companies including content writers, photographers, videographers and PR agencies.- Carry out competitor analysis and market research. Show less

Cumbria

Job roles include:-Digital marketing of the Lake District-Social media advertising-SEO-Data entry through CMS & DMS-eNewsletter construction -Promotion and sales of Cumbria Tourism membership to Lake District businesses-Campaign delivery and strategy-Member management-Data entry

London, United Kingdom

Job roles included:-Promoting AIM start-ups through social media-Liaising with entrepreneurs -Scheduling and growing social media audience-Advertising-Data entry

Cumbria

Job roles included:-Cash handling-Customer relations-Social media management-Digital presence maintenance-Invoice processing-Waiting on tables-Restaurant and booking management-Kitchen duties-Stock taking