Firstly, I thought I was going to be an artist. I really did. I would lie on the floor drawing a vast array of subjects – cats, trees, people (my late grandparents), planes, trains... the list goes on. Yes, that's what I wanted to do from an early age.So, how did I end up starting and running a design agency?In the end, it wasn't my illustration skills.The bottom line, hard dedicated work, learning from the best design people, typographers and business people. Putting in the hours, moving from the bottom up. It doesn't always come easy, but what a waste not using the creative skills naturally provided to me. I remember reading an article once... a young creative was at a lunch, bragging about winning new contracts for the agency he worked for, the experienced sage next to him said well why the hell aren't you doing it for yourself? Cue thought bubble...Fast forward a few months, a new Xander business card, a lunchtime presentation and a wonderful, successful cornerstone client (Unwired) and Xander was official.So, what's Xander about? Simply, we provide that creative thinking and brand knowledge honed over the years.With experience in strategic design, marketing and brand development, we have extensive understanding of what success looks like when it comes to brand building. From working with major corporate brands to entrepreneurial startups, we focus on creating brand clarity from market complexity.CORE SERVICESLogo IdentitiesBrand strategy and developmentAnnual Reports and B2B collateralWeb design and build