Alex Borg Email & Phone Number

Glasgow, Scotland, United Kingdom

Glasgow, Scotland, United Kingdom

• Ensured quality of SEO-driven copy to match style guides and standards for clients from across the globe. Performed writer and editor development with inline feedback and one-to-ones.
• Edited and rewrote up to 6,000 words per day or quality-assured 30,000 words per day to match the client's style guides and standards.
• Oversaw a team of over 20 editors and 100 freelance writers on the GB team, earning a 98% approval rating for first drafts.
• Integrated SEO principles to maximise engagement and boost rankings.
• Ensured homogenisation of international projects across Great Britain, Ireland, Australia, Canada, Hong Kong and Singapore.
• Provided feedback, mentoring and performance reviews for writers whilst relaying improvements to project managers.

• Assumed more administrative responsibilities, helped with the training of new staff and became the primary writer for Wowcher's key travel clients.
• Acted as departmental lead in manager’s absence, contributing to the travel team winning the Team of the Year award.
• Boosted blog reach and created best practice guidelines, leading to a 600% increase in views year-on-year.
• Produced content for Wowcher’s most important clients and assisted other regional content teams when their staff were furloughed.
• Launched the Wowcher Copy Repository to streamline content for 321 UK and international destinations and created SEO landing pages for newly acquired assets.

London, United Kingdom

• Parsed contracts and liased with thousands of external merchants to create content for international and domestic travel deals.
• Produced SEO-friendly copy for over 3,000 deals to an audience of 20 million subscribers across the UK and Ireland.
• Liaised and negotiated with members of the sales team, analysts and external merchants, such as Hilton, Holiday Inn, DoubleTree, Carnival and Hays Travel.
• Edited images with Adobe Photoshop and CSVs with Excel and used HTML for static pages.
• Provided timely, company-wide assistance with content corrections, scheduling issues and back-end troubleshooting.

London, United Kingdom

• Overhauled the company's obsolete blog content and used analytics to assess which content should be removed or rewritten depending on relevance and engagement.
• Archived and removed over 400 underperforming blog posts from the Marie Curie website.
• Utilised Google Analytics to flag and rewrite frequently visited blogs with SEO best practices.
• Identified content from 2011 to 2015 that were fit for editing and republication.
• Wrote new posts for the blog, utilising Google Search Console and SEMrush to maximise exposure.

• Delivered breaking news pieces in the gaming sphere and produced reviews, features articles and listicles about trending topics.
• Created and published news pieces through active use of social media and press releases.
• Contributed regular reviews and editorial pieces, with several features becoming monthly top performers.
• Analysed trends and used social media, such as Facebook, Reddit and Twitter, to maximise traffic.
• Adhered to formatting guidelines to maintain a consistent tone of voice.

• Pitched, researched and wrote features articles pertaining to up-and-coming artists from across the film, fashion, music and art scenes.
• Researched emerging artists and created profiles.
• Liaised with editors to source illustrators and photographers.

Leek

• Maintained local newspaper's website, attended the scenes of events or incidents and performed interviews, took part in case studies and wrote articles.
• Performed assignments for other staff.
• Pitched stories and reviews to the editor, researched and wrote them.
• Collaborated with photographers to acquire assets for stories.