Alex Borg Email & Phone Number

Macclesfield, Gb

Glasgow, Scotland, United Kingdom

Glasgow, Scotland, United Kingdom

Ensured quality of SEO-driven copy to match style guides and standards for clients from across the globe. Performed writer and editor development with inline feedback and one-to-ones.● Edited and rewrote up to 6,000 words per day or quality-assured 30,000 words per day to match the client's style guides and standards.● Oversaw a team of over 20 editors and 100 freelance writers on the GB team, earning a 98% approval rating for first drafts.● Integrated SEO principles to maximise engagement and boost rankings.● Ensured homogenisation of international projects across Great Britain, Ireland, Australia, Canada, Hong Kong and Singapore.● Provided feedback, mentoring and performance reviews for writers whilst relaying improvements to project managers.

Assumed more administrative responsibilities, helped with the training of new staff and became the primary writer for Wowcher's key travel clients.● Acted as departmental lead in manager’s absence, contributing to the travel team winning the Team of the Year award.● Boosted blog reach and created best practice guidelines, leading to a 600% increase in views year-on-year.● Produced content for Wowcher’s most important clients and assisted other regional content teams when their staff were furloughed.● Launched the Wowcher Copy Repository to streamline content for 321 UK and international destinations and created SEO landing pages for newly acquired assets.

London, United Kingdom

Parsed contracts and liased with thousands of external merchants to create content for international and domestic travel deals.● Produced SEO-friendly copy for over 3,000 deals to an audience of 20 million subscribers across the UK and Ireland.● Liaised and negotiated with members of the sales team, analysts and external merchants, such as Hilton, Holiday Inn, DoubleTree, Carnival and Hays Travel.● Edited images with Adobe Photoshop and CSVs with Excel and used HTML for static pages.● Provided timely, company-wide assistance with content corrections, scheduling issues and back-end troubleshooting.

London, United Kingdom

Overhauled the company's obsolete blog content and used analytics to assess which content should be removed or rewritten depending on relevance and engagement.● Archived and removed over 400 underperforming blog posts from the Marie Curie website.● Utilised Google Analytics to flag and rewrite frequently visited blogs with SEO best practices.● Identified content from 2011 to 2015 that were fit for editing and republication.● Wrote new posts for the blog, utilising Google Search Console and SEMrush to maximise exposure.

Delivered breaking news pieces in the gaming sphere and produced reviews, features articles and listicles about trending topics.● Created and published news pieces through active use of social media and press releases.● Contributed regular reviews and editorial pieces, with several features becoming monthly top performers.● Analysed trends and used social media, such as Facebook, Reddit and Twitter, to maximise traffic.● Adhered to formatting guidelines to maintain a consistent tone of voice.

Pitched, researched and wrote features articles pertaining to up-and-coming artists from across the film, fashion, music and art scenes.● Researched emerging artists and created profiles.● Liaised with editors to source illustrators and photographers.

Leek

Maintained local newspaper's website, attended the scenes of events or incidents and performed interviews, took part in case studies and wrote articles.● Performed assignments for other staff.● Pitched stories and reviews to the editor, researched and wrote them.● Collaborated with photographers to acquire assets for stories.