As a research analyst for Showtime, I have spent a lot of time looking at viewing data of Showtime content across various platforms and partners. Our team works to inform other groups within the company of key insights that impact subscription and engagement. I have been the lead for all third-party OTT data, as well as series viewing across all platforms. Currently, my work as a consultant is focused on third-party viewing data as it relates to retention of customers.

My main project involved assembling a large dataset on all census tracts within Colorado in order to inform selection of Opportunity Zones under the 2017 Tax Cuts & Jobs Act. I also worked on the Film Incentive Program, assessing the impact of the incentive in Colorado and ensuring that the program was collecting the necessary information to make better decisions.

Assembled reports for the coaching staff, log major and minor league games, and perform other ad hoc projects to assist the Baseball Operations team.

I was trained in Omniture SiteCatalyst, Google Analytics, and Google AdWords and used these skills to study traffic patterns on USOpen.org, USTA.com, and other sites controlled by USTA. I was able to influence positive changes on USOpen.org during the 2011 US Open Tournament to boost traffic. Outside of the US Open, I assisted in Omniture implementation across a range of sites and researched digital and social media trends to aid in the business strategy of the USTA Advanced Media team.