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Alex Budd is listed as Senior Product Manager - Sports Backend at Entain, based in Greater Guildford Area, United Kingdom. AeroLeads shows a matched LinkedIn profile for Alex Budd.
Alex Budd previously worked as Product Manager - Sports Backend at Entain and Product Analyst - Sports Backend at Entain. Alex Budd holds Ba Economics, 2:1 from University Of Exeter.
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Alex Budd is a Senior Product Manager - Sports Backend at Entain.
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• Manage a team of six product managers who work on delivering product enhancements across all regions within the Entain and BetMGM portfolio• Drove the Entain product vision by aligning with stakeholders and prioritising a backlog of 100s of demands.• Oversaw American Football model and data feed improvements which lead to a significant increase in margin for 2022/23 season
• Drove the migration of Football to the new Entain trading system realizing benefits such as automated event creation, pre-live market automation, region multi-pricing, increased label configurability and expansion of event and market offering.• Communicated weekly releases and updated stakeholders on their product roadmaps providing visibility of all projects.
• Lead the integration of an internal pricing feed post-merger to enable synergies and removing third party dependencies across 10 different sports. Creation, pricing and resulting requirements were provided and UAT was undertaken to ensure a smooth rollout.• Provided detailed requirements to tech teams to enhance automation allowing for increased market offering across multiple sports. • Lead another integration of the internal pricing feed into the BetMGM Retail estate which brought operational efficiencies in the trading team as well as pricing consistency across Digital and Retail in the 10+ states. The integration required the quick learning of a new trading system, Don Best rotation IDs and ensuring that the product offering complied with regulatory restrictions across all states. I also managed the work of a junior colleague who was seconded onto the 6 month project.
• Worked alongside the Quant team to improve Trading pricing models. This includes thorough testing of the models as well as providing requirements for new markets and automation.• Undertook a detailed review into bet data from many of the major sports to optimise bet delays, market display orders and limits to improve GGR.• Worked with third parties to increase the LadbrokesCoral market offering across multiple sports via their pricing feed. This required analysis of their market information and mapping them into our systems accordingly.
London
• Managed the prices and liabilities of the pre-live US Sports product as well as trading live in play events to produce excellent profit for the company.
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Alex Budd works for Entain.
Alex Budd is listed as Senior Product Manager - Sports Backend at Entain.
Alex Budd is based in Greater Guildford Area, United Kingdom while working with Entain.
Alex Budd has worked for Entain and Ladbrokes Coral.
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Alex Budd holds Ba Economics, 2:1 from University Of Exeter.
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