Alex Butt Email & Phone Number

London, Gb

Running the transformation of the communication, telephony and CRM architecture.

London, United Kingdom

Providing website design build and management on Wordpress. Backend website optimisation, page speed enhancement, SEO structure.- Wire-framing, design, build and maintenance of websites. - Sitemap creation and submission- Template builders - Gutenberg, Elementor, Beaver builder- SQL database manipulation- Domain switches- Email set up through third party integrations with traditional email clients like Outlook and Gmail- Page speed optimisations- Woo-commerce custom builds with customised checkout forms and reporting- Wordpress and Woo-commerce training

Global

- GA4 and Google Tag Manager set up- Google analytics API and Google Sheets dashboard creation- Google webmaster tools and search console management- Email marketing - Mailchimp - PPC account set up- Establishing basket abandonment emails- Design and production of digital and print advertising material in Adobe Indesign and Adobe Photoshop and Canva- Social media marketing- Provided an excel based registration system for a global franchise which saw me develop a registration system in Google Sheets utilising complex functions and macros. I was then able to demonstrate the effectiveness of this this had an uptake of about 50% of franchisees.- Set up an delivery of Zoho CRM migration

London

I oversaw all aspects of the marketing team's transition onto the new platforms, including planning, development, data migration and staff training. - Owned the mar-tech stack through implementation, delivery and training- Successfully integrated Microsoft Dynamics, the website and Dotdigital ESP resulting in full compliance with Legal and GDPR- Worked on the clean up and enriching of half a million contacts/leads for marketing - Delivered a highly complex company preference centre adhering to GDPR and Legal requirements- Owned the training roadmap of the new platforms, delivering training sessions, videos and documentation- Developed a troubleshooting process for marketing, legal and product utilising swim lane diagrams and flow charts- Agile methodologies working environment- Shifted marketing's Story from worst performing to best, delivering all work before schedule and 100% debugged- Stakeholder management across 10 internal teams and C-level board

London, United Kingdom

Owner of CRO strategy, product campaigns, brand campaigns and regular digital marketing support.- Delivered £200k in additional deposits for Savings products through optimisations with tests delivering 320% page engagement increases and 15% CTR increases- Delivered digital channel support for a £1m+ brand campaign with a 57% CPA reduction across the first 6 weeks - Delivered 4 new B2B leads for SPF segment through a Twitter campaign converting at 7%- Delivered a 100% increase in lead conversion rates by highlighting performance issues and pushing for their fix- Negotiated the contracts and implementation of Decibel Insight into the bank- Negotiated the on-boarding of Optimizley and owned the optimisation strategy becoming the go-to expert for the bank- Built product dashboards in Adobe Analytics leading to strategy re-writes and clearer marketing goals- Provided team email support, through template creation (HTML) and deliverability training to the wider marketing team- Conducted feasibility study to transition Marketing and Events onto the Microsoft Dynamics stack (MDM)- Managed multiple agencies across optimisation, campaign delivery and analytics

London, United Kingdom

Delivery of an optimisation and content strategy including website management, redesign and on time delivery of a new website.- Delivered £300k in lost business through application form optimisation- Increased website traffic by 18% by delivering a content strategy- Increased domain authority by 10% in 12 months with the SEO agency- Conducted quant and qual customer research to develop marketing personas, giving governance to all future marketing activity- Owned the website rebuild. Delivered wireframes, design, build and testing in 6 months on budget and on time - Managed back and front end of website, including content updates, landing page creation and traffic management- Developed a system to track all of our paid and organic traffic- Developed an automated dashboard to monitor all web activity, this was then used in all board meetings

London, United Kingdom

Simplifying the search for children's activities in London. The product sought to consolidate a very fragmented market and allow parents to find and book activities like after school classes, holiday camps or baby classes.Developing an awareness of lean, iterative working I designed and created a proof of concept model that allowed us to test the market and explore different payment models before ultimately deciding that the ROI was too inefficient to continue. The product passed PoC phase but got no further.

London, United Kingdom

Paid channel manager combining with affiliate and email channels. Website re-development to align with a re-brand. Laid the business case and on-boarded Hubspot for the marketing team.

I road-mapped and implemented successful PPC strategies for new and existing products. I developed core skills in PPC, Adwords, display networks and re-targeting, gaining my advanced Adwords qualification in the process.

London, United Kingdom

I project managed the rebuild of the group website, bringing multiple satellite brands and facilities under one roof.

Marketing Management

Foundation Degree