Alex Butt Email & Phone Number

London, GB

Running the transformation of the communication, telephony and CRM architecture.

London, United Kingdom

Providing website design build and management on Wordpress. Backend website optimisation, page speed enhancement, SEO structure.- Wire-framing, design, build and maintenance of websites. - Sitemap creation and submission- Template builders - Gutenberg, Elementor, Beaver builder- SQL database manipulation- Domain switches- Email set up through third party.

Global

- GA4 and Google Tag Manager set up- Google analytics API and Google Sheets dashboard creation- Google webmaster tools and search console management- Email marketing - Mailchimp - PPC account set up- Establishing basket abandonment emails- Design and production of digital and print advertising material in Adobe Indesign and Adobe Photoshop and Canva.

London

I oversaw all aspects of the marketing team's transition onto the new platforms, including planning, development, data migration and staff training. - Owned the mar-tech stack through implementation, delivery and training- Successfully integrated Microsoft Dynamics, the website and Dotdigital ESP resulting in full compliance with Legal and GDPR- Worked on.

London, United Kingdom

Owner of CRO strategy, product campaigns, brand campaigns and regular digital marketing support.- Delivered £200k in additional deposits for Savings products through optimisations with tests delivering 320% page engagement increases and 15% CTR increases- Delivered digital channel support for a £1m+ brand campaign with a 57% CPA reduction across the first.

London, United Kingdom

Delivery of an optimisation and content strategy including website management, redesign and on time delivery of a new website.- Delivered £300k in lost business through application form optimisation- Increased website traffic by 18% by delivering a content strategy- Increased domain authority by 10% in 12 months with the SEO agency- Conducted quant and.

London, United Kingdom

Simplifying the search for children's activities in London. The product sought to consolidate a very fragmented market and allow parents to find and book activities like after school classes, holiday camps or baby classes.Developing an awareness of lean, iterative working I designed and created a proof of concept model that allowed us to test the market.

London, United Kingdom

Paid channel manager combining with affiliate and email channels. Website re-development to align with a re-brand. Laid the business case and on-boarded Hubspot for the marketing team.

I road-mapped and implemented successful PPC strategies for new and existing products. I developed core skills in PPC, Adwords, display networks and re-targeting, gaining my advanced Adwords qualification in the process.

London, United Kingdom

I project managed the rebuild of the group website, bringing multiple satellite brands and facilities under one roof.

Marketing Management

Foundation Degree