Alex Cairns Email & Phone Number

Manchester/ Cambridge

The communications lines in B2B can often be more complex than in B2C and at Move we help to navigate the huge array of digital and traditional channels available. We help industrial manufacturers articulate complex technical messages and communicate better with their customers and prospects across a variety of channels both in the UK and on an international scale. At the heart of our expertise is the ability to get under the skin of our clients’ business and market drivers and then… Show more The communications lines in B2B can often be more complex than in B2C and at Move we help to navigate the huge array of digital and traditional channels available. We help industrial manufacturers articulate complex technical messages and communicate better with their customers and prospects across a variety of channels both in the UK and on an international scale. At the heart of our expertise is the ability to get under the skin of our clients’ business and market drivers and then carefully craft messages in order to help tease out the technical substance of their products and services. We implement a variety of innovative and engaging techniques to drive brands forward and make technically complex products, services and support tools more accessible. Show less

Building on a successful corporate career in marketing by offering a comprehensive range of consultancy (strategic planning), creative (tactical implementation) and training services. The diverse nature of my marketing experience combined with my network of contacts across a variety of industries enabled me to adapt my core skills to meet the challenges of different products and services.At Tetra we helped organisations large and small in a variety of different industries to attract the… Show more Building on a successful corporate career in marketing by offering a comprehensive range of consultancy (strategic planning), creative (tactical implementation) and training services. The diverse nature of my marketing experience combined with my network of contacts across a variety of industries enabled me to adapt my core skills to meet the challenges of different products and services.At Tetra we helped organisations large and small in a variety of different industries to attract the right customers and maximise relationships with their existing ones. We had clients in both the business and consumer sectors and had the capabilities to take on projects that required detailed technical knowledge of more complex products, services and industries. Show less

In sole charge of marketing in the UK new build sector for this global construction products company. Marketing a broad range of insulation solutions to a complex channel network including housebuilders, architects, social housing providers, self builders, government, timber frame manufacturers, builders merchants, trade associations, installers, DIY retailers and consumers. Through bringing an innovative and entrepreneurial approach to the role I helped to effectively position the… Show more In sole charge of marketing in the UK new build sector for this global construction products company. Marketing a broad range of insulation solutions to a complex channel network including housebuilders, architects, social housing providers, self builders, government, timber frame manufacturers, builders merchants, trade associations, installers, DIY retailers and consumers. Through bringing an innovative and entrepreneurial approach to the role I helped to effectively position the company for the step-change towards higher volume, more sustainable and energy efficient housing. This included market opportunity analysis, new product launches and a number of integrated marketing campaigns. I also qualified as a Code for Sustainable Homes Assessor and developed an energy assessor accreditation scheme which was approved by the Secretary of State. This was instrumental in positioning the company as an energy efficiency and sustainability expert. Show less

In sole charge of marketing of industrial air compressors, ancillary equipment and services for manufacturing and process industries in the Europe/ Middle-East/ Africa zone. Based within the Industrial Air Solutions business unit of this US blue chip diversified industrial company. This role involved a high level of technical proficiency to effectively position a broad range of compressed air products, services and solutions and to pinpoint gaps in the market for new/ modified product… Show more In sole charge of marketing of industrial air compressors, ancillary equipment and services for manufacturing and process industries in the Europe/ Middle-East/ Africa zone. Based within the Industrial Air Solutions business unit of this US blue chip diversified industrial company. This role involved a high level of technical proficiency to effectively position a broad range of compressed air products, services and solutions and to pinpoint gaps in the market for new/ modified product development as well as thorough analysis of the sales channels in order to identify opportunities for channel expansion.I also coordinated and presented a series of customer seminars, open days and exhibitions in more than 20 countries across Europe and Africa, often presenting to prospects in the local language. Show less

In sole charge of all marketing functions for the Europe/ Middle-East/ Africa zone of the Michelin Group’s multi-million pound and high-technology aircraft tyre business unit. This expatriate role, based at the Group’s global headquarters in Clermont-Ferrand, France, was a significant career progression. Key responsibilities included production of the EMEA zone's one year and five year business plans, marketing strategy and the management of all contractual and pricing queries for a… Show more In sole charge of all marketing functions for the Europe/ Middle-East/ Africa zone of the Michelin Group’s multi-million pound and high-technology aircraft tyre business unit. This expatriate role, based at the Group’s global headquarters in Clermont-Ferrand, France, was a significant career progression. Key responsibilities included production of the EMEA zone's one year and five year business plans, marketing strategy and the management of all contractual and pricing queries for a large portfolio of customers. This included both original and retrofit equipment for aircraft manufacturers, commercial and regional airlines, air forces, maintenance organisations and general aviation distributors within the EMEA zone. Show less

On-site interpreter for AMEC Capital Building Projects during the construction of a multi-million pound data centre project based in Paris, France.

Operations assistant for an international ferry service based in Almeria, Spain.