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Alex Crawford is listed as Sr. Marketing Specialist @ 7-Eleven | 7Collection.com | AdAge & P2PI 40 Under 40 at 7-Eleven, a with 1 employees, based in Memphis Metropolitan Area, United States. AeroLeads shows a work email signal at 7-eleven.com and a matched LinkedIn profile for Alex Crawford.
Alex Crawford previously worked as Sr. Marketing Specialist at 7-Eleven and Associate Marketing Manager | 7Collection.com at 7-Eleven. Alex Crawford holds Bachelor Of Arts, The New College; Sport And Entertainment Management from The University Of Alabama.
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AeroLeads found 1 current-domain work email signal for Alex Crawford. Compare company email patterns before reaching out.
Hi, I'm Alex, and as the lead for Branded Merchandising & Partnerships at 7-Eleven, I bring creative merchandise ideas to life, connecting our iconic brand with the world in fresh, exciting ways. From developing unique products to collaborating with artists and influencers, I focus on balancing 7-Eleven’s rich heritage with a forward-looking vision.With a background in interdisciplinary studies (yes, I created my own major!), I'm driven by curiosity and love uncovering fresh perspectives to apply in innovative ways. My role allows me to craft stories and experiences that resonate with people, reflecting the evolving spirit of 7-Eleven.📣Stuff I Have to Tell You:♦️ Always learning and evolving, I’m focused on making 7Collection a business model and marketing channel that resonates with both Gen Z and our core customers.♦️ Successfully anticipate and align cultural trends with 7-Eleven’s brand. Did you know Ja’Marr Chase is always open, like 7-Eleven? We’ve got merch for that!♦️ Creating breakthrough merchandise collections that reach new audiences and fandoms. Fun fact: Mark Hoppus wore one of our PAC-MAN shirts on stage at Coachella (and I didn't pay him to). Nbd...📢 Stuff I Want to Tell You:♦️ I’ve worked on almost every team in the marketing department—POP, digital, private brands, shopper marketing, sweepstakes, sports... you name it.♦️ My brain’s full of random facts from Wiki deep dives, which mostly come in handy for trivia nights.♦️ I’m a huge English Royal history fan. Fun fact: Catherine Parr is my favorite of Henry VIII's ex-wives.♦️ I speak fluent movie quotes, old Vines, and viral videos.🔊 What my assistant, Walter (my Great Pyrenees), says about me:♦️ She uses way too many sticky notes.♦️ She is always trying to sneak puns into her work, but they usually land somewhere between clever and cringe.♦️ Don’t watch an Alabama football game with her—it's intense.Want to connect? Great, because I do, too! Feel free to reach out if you want to collaborate, discuss the latest trends, or chat about your favorite projects.
Listed skills include Social Media, Event Planning, Facebook, Social Networking, and 12 others.
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A career timeline built from the work history available for this profile.
Irving, Tx, Us
Lead strategy, design, and execution of branded merchandise initiatives for 7-Eleven through 7Collection, identifying cultural trends and creating partnerships to produce unique, consumer-centric merchandise.
Irving, Tx, Us
- Led the creation and growth of 7Collection, establishing it as a key marketing channel that strengthened brand affinity. - Directed overarching strategy, collaborating with cross-functional teams to develop innovative campaigns and merchandise initiatives that engaged next-generation consumers and influenced popular culture.- Identified cultural trends and forged partnerships with influencers to drive brand relevance and deepen customer connections.- Spearheaded product development and assortment strategy, ensuring alignment with market trends and brand identity while optimizing production processes.- Provided strategic insights through data analysis, guiding the success of multi-channel campaigns across digital platforms.
Irving, Tx, Us
- Led all sports marketing activations, including national and regional promotions, driving brand visibility and engagement.- Built and managed strategic partnerships with 13+ sports teams and talent, including the Dallas Cowboys, Dallas Mavericks, and Indy car driver Tony Kanaan.- Evaluated and optimized the 2021-2022 sports marketing strategy, identifying new partnership opportunities, negotiating contracts, and managing renewals.- Established and monitored KPIs to ensure program effectiveness and exceeded forecasted ROI goals.- Collaborated with research agencies to develop case studies and conduct market research for informed decision-making.
Irving, Tx, Us
- Led cross-functional teams in developing strategic marketing partnerships to drive promotional shopper marketing campaigns, increasing sales and building brand affinity.- Managed program budgets and served as the point of contact for key marketing initiatives, overseeing activations, video shoots, and photoshoots from concept to execution.- Designed innovative marketing and social media campaigns leveraging media and digital assets to enhance in-store customer experiences.- Collaborated with legal, digital, and merchandising teams to ensure seamless execution of complex contests and sweepstakes.- Provided regular updates, forecasts, and achievement reports to the Executive team.
Irving, Tx, Us
Assisted the Product Development team in researching, creating, procuring, and implementing new fresh food products and packaging to increase overall product branding and company image. Supported the launch of new products by ensuring all packaging met/complied with legal trademarks, labeling, and local regulations. Researched/wrote creative briefs for packaging agencies to support the creation of visually appealing packaging that effectively communicatedproduct attributes.-Managed development/execution of private brands marketing projects for 900+ products acrossfive categories.- Credited for directly contributing to the firm achieving $1B in private brand annual sales.-Played a key role in creating messaging and go-to-market strategies for 7-Select private brandproducts spanning vault beverages, packaged bakery, nuts/seeds, meat snacks, ice cream, wine, dairy, grocery, and household cleaning.
Irving, Tx, Us
Developed POP (Point of Purchase) materials and managing marketing projects from concept to completion across seven categories, including snacks, confectionery, frozen food, tobacco, CBD, financial services/fuel; managed vendor relationships with Frito Lay, General Mills, Mars Wrigley, and ensured alignment with strategic vision and overall brand.
Tysons, Virginia, Us
Led program ideation and development for client sponsorship campaigns whileprovided direct support to over 600 sales AEs account executives at 47 stations (ABC, CBS, FOX,NBC) in 39 markets; leveraged portfolio of media and digital products to design innovativemarketing campaigns that aligned with clients marketing strategies and goals.
Dallas, Texas, Us
Coordinate the brainstorming and development of new breakthrough shopper programs and strategic marketing plans for retail clients such as PepsiCo, Walmart, Target, Kroger, 7-Eleven, Dollar General, and 20+ regional grocers nationwide; developed scalable/multi-platform promotional contests including traditional sweepstakes, partnerships, POP and interactives.
Frisco, Texas, Us
- Served as point of contact in managing over 2,900 season ticket client accounts- Implemented marketing strategies to improve ticket sales, reduced existing ticket inventory, andrenewed season tickets to beat 99% annual renewal goal- Credited for contributing to the Season Ticket Sales reaching $600M in annual revenues- Planned the annual Season Ticket Holder Holiday Photo Event for over 2K+ attendees- Founding member of women's content website, 5 Points Blue, wrote/edited 30+ articles published on 5PointsBlue.com and DallasCowboys.com
Other employees you can reach at 7-eleven.com. View company contacts for 1 employees →
Ian Mcneill
Colleague at 7-ElevenBellevue, Washington, United States
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Michael Gibson
Colleague at 7-ElevenSalem, Virginia, United States
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JD
Jordon Dixon
Colleague at 7-ElevenHouston, Texas, United States
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Kyle Weiland
Colleague at 7-ElevenCedar Rapids, Iowa, United States
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Jena Pronos
Colleague at 7-ElevenGreater Chicago Area, United States
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Jackie Me
Colleague at 7-ElevenWindsor, Ontario, Canada
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Jennifer Davidson
Colleague at 7-ElevenGreater Seattle Area, United States
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Anh Huynh
Colleague at 7-ElevenAnniston, Alabama, United States
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Kelleigh Tracy
Colleague at 7-ElevenNew Port Richey, Florida, United States
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Irfan Hyder Mohammed
Colleague at 7-ElevenAustralia
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Quick answers generated from the profile data available on this page.
Alex Crawford works for 7-Eleven.
Alex Crawford is listed as Sr. Marketing Specialist @ 7-Eleven | 7Collection.com | AdAge & P2PI 40 Under 40 at 7-Eleven.
AeroLeads has found 1 work email signal at @7-eleven.com for Alex Crawford at 7-Eleven.
Alex Crawford is based in Memphis Metropolitan Area, United States while working with 7-Eleven.
Alex Crawford has worked for 7-Eleven, Tegna, The Marketing Arm, Dallas Cowboys, and Espn.
Alex Crawford's colleagues at 7-Eleven include Ian Mcneill, Michael Gibson, Jordon Dixon, Kyle Weiland, and Jena Pronos.
You can use AeroLeads to view verified contact signals for Alex Crawford at 7-Eleven, including work email, phone, and LinkedIn data when available.
Alex Crawford holds Bachelor Of Arts, The New College; Sport And Entertainment Management from The University Of Alabama.
Alex Crawford is listed with skills including Social Media, Event Planning, Facebook, Social Networking, Public Speaking, Microsoft Office, Editing, and Powerpoint.
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