• Manage branch closure program including development of banking center consolidation strategies, sourcing consolidation candidates and contributing to Lease Renewal Approval routines, BC/ATM contingency identification, and coordinating stakeholder and regulatory reviews.• Community Reinvestment Act subject matter expert: Lead CRA Retail Services Subcommittee, primary Line of Business point of contact with CRA/LMI Analytics organization, responsible for balancing organization branch consolidation/expense reduction goals with CRA requirements.• Drive branch transformation through development of teller line and platform reconfiguration strategies and candidate prioritization framework.• Support branch and ATM distribution decisions through ad hoc spatial analysis utilizing ESRI ArcGIS and dashboard development including projection and measurement of post consolidation attrition and diffusion.

• Supported branch network planning process through visualization and provision of spatial data utilizing Geographic Information Systems.• Key contributor on various strategic projects including attrition modeling, trade area re-design, network planning, and traffic driver identification.• Maintained custom tools necessary for spatial analysis/network planning process.• Key contributor on strategic market reviews for major east coast markets.• Conducted field research to further the organization’s understanding of network characteristics and performance drivers.

• Managed team and processes dedicated to corporate “Test and Learn” capability that applied a disciplined testing approach designed to move company initiatives and strategies from idea to implementation.• Point of contact for company-wide research and testing opportunities and managed relationships (business and technical) between corporate office and provider Applied Predictive Technologies. • Met with key business partners company-wide to discuss existing and identify new strategic programs.• Used expert knowledge of existing store characteristics and performance to guide deployment of strategic programs into areas where actionable results can be obtained.• Coordinated monthly Test and Learn Committee where insights into the performance of current corporate strategies and recommendations for short and long term action were provided to executive and senior members of Finance/Decision Support, Operations, and Business Development teams.• Assessed and explained performance of various business programs for capital deployment including store renovations, merchandise assortments, pricing, store operations, and store services for potential distribution across company network through synthesis of complex datasets.• Developed and managed the tracking of chain performance across various competitive scenarios for presentation of Competitive Intelligence Report to executive and senior teams on quarterly basis.

• Developed regression based predictive models for new store performance in Midwest and Southeast U.S• Operated geographic information systems and utilized advanced quantitative and qualitative methods to predict new store performance and sales transference using demographic, competitive, and site characteristic variables within regression based sales modeling.• Development of strategic market plans and determination of the factors impacting store performance through field research consisting of existing store, competitor, and potential location visits.• Distributed demographic data, analytical reports and map displays to multiple business areas.