Malaysia born Gen-X Chinese hustler, started my F&B career journey in year 2003 after high school as a Commis cook in Singapore and over the years ventured into retails and services industry in homeland Malaysia, I've worked with several multi-nation companies (MNC) namely Starbucks Coffee, YTL Group, Laksaamana and few more as their upper management overseeing and training hundreds of staffs.In year 2020, the Covid-19 pandemic struck and not long after, I was retrenched from my last employment as they ceased all their operation. I am currently (since March 2021) in Singapore, engaged by Victory Kitchen, champion and lead their opening team in setting up their new outlet(s).I am open to explore a new permanent role or any opportunity that might come and would appreciate your support. Thank you in advance for any connections, advice, or opportunities you can offer. Stay humble, hustle hard.
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Operations ManagerVictory Kitchen Mar 2021 - PresentSingapore- Devised, deployed and monitored processes to boost long term business success and increase profit levels.- Managed and allocated staff and material resources to meet production goals.- Executed local market strategies aligned to overall strategic and marketing plans, creating tactical initiatives to meet operational, budgetary and productivity goals.- Provided excellent customer care to maintain and improve customer relations, strengthen loyalty and increase product and service sales.- Built relationships with customers and managed accounts to drive revenue and profit. -
General ManagerLaksaamana Feb 2015 - Sep 2020Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia- Drove year-over-year business growth while leading operations, strategic vision and long-range planning.- Evaluated suppliers by assessing quality, timeliness and compliance of deliveries to maintain tight cost controls and maximise business operational efficiency.- Maintained high standard of food quality by reviewing shipments, overseeing preparations and monitoring food safety.- Prepared restaurant business plan by reviewing demands, analysing competitors and developing projections for sales and finances.- Applied knowledge of previous supply needs and forecasted business levels to estimate required supplies. -
Public Relations ManagerYtl Land Sdn Bhd Jun 2013 - Jan 2015Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia- Raised brand awareness through consistent marketing efforts and product campaign launches.- Collaborated with media to encourage company and product coverage and promoted brand mission and values.- Strategized plans to increase bar revenue through innovative promotional concepts, specialty drinks and customer-focused events.- Upsold daily specials and beverage promotions to exceed daily sales goals.- Reduced labor costs by improving employee schedules and workflows to capitalise on individual strengths and better meet forecasted customer demands. -
Cafe ManagerDome Cafe Sdn Bhd Jul 2011 - May 2013Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia- Trained cafe employees to consistently exceed customers' expectations and provide superior service.- Secured daily cash by verifying totals and making nightly deposits.- Minimized risks of cross-contamination and infection by directing team members to regularly clean and sanitise surfaces.- Handled business administration function such as payroll, cash register counting and supply ordering.- Filled in for absent employees in any position in cafe, keeping operations efficient even when short-handed. -
Restaurant ManagerThe Manhattan Fish Market Dec 2010 - Jul 2011Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia- Developed, implement and managed business plans to promoted profitable food and beverage sales.- Carefully interviewed, selected, trained and supervised staff.- Correctly calculated inventory and ordered appropriate supplies.- Achieved highest employee retention rate in region.- Strategically developed effective marketing plans to increase sales and profits while managing costs. -
Assistant ManagerStarbucks Nov 2007 - Apr 2009Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia- Create superlative coffeehouse experience through customer service, beverage preparation and presentation, in-store marketing and thorough cleanliness and sanitation of space.- Trained, scheduled and supervised barista workers to maintain and uphold store policies and optimise staffing patterns.- Recommended products based on solid understanding of individual needs and preferences.- Maintained supply levels in counter and customer areas to meet typical demands.- Cleaned counters, machines, utensils and seating areas daily. -
Sous ChefBreeks Cafe & Kitchen Jan 2005 - Nov 2007Georgetown, Penang, Malaysia- Plated every dish with attractive flair to meet strict restaurant standards and maintain stellar business reputation.- Established and updated staff schedules and assignments to optimise coverage of peak times.- Oversaw scheduling, inventory management and supply ordering to maintain fully stocked kitchen.- Hired, trained and managed all kitchen staff, including employee development, issuing disciplinary action and conducting performance reviews.- Maintained well-organised mise-en-place to keep work efficient and consistent.
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Chef De PartieLaguna National Golf And Country Club Dec 2003 - Dec 2004Singapore- Prepared food items to meet recipes, portioning, cooking and waste control guidelines- Collaborated with vendors to source desired recipe ingredients while maintaining tight cost controls.- Monitored line processes to maintain consistency in quality, quantity and presentation.- Inventoried food, ingredients and supply stock to prepare and plan vendor orders.- Planned promotional menu additions based on seasonal pricing and product availability.
Alex Cheah Education Details
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Side Hustle UniversityBusiness And Social Skills -
Hotel, Motel, And Restaurant Management
Frequently Asked Questions about Alex Cheah
What company does Alex Cheah work for?
Alex Cheah works for Victory Kitchen
What is Alex Cheah's role at the current company?
Alex Cheah's current role is Hustler.
What schools did Alex Cheah attend?
Alex Cheah attended Side Hustle University, Taylor's University.
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3singnet.com.sg, tridenttrust.com, att.com -
1htlinternational.com -
Alex Cheah
Singapore
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