Alex Chernoy Email & Phone Number

Москва, Россия

Clients: Automotive (Renault, Moskvich, Lada), Home appliance (BSH), Retail (H&M), Pharma (Valenta), Hankook, Prodo- Develop client’s digital strategies (Performance marketing, ecommerce)- Developing action plan for the accounts groups and setting KPI’s- Annual deals and partnership negotiations with key vendors - Сontrol of marginality of all accounts- Responsibility for high level of client service, digital team expertise level improvement, clients, and internal workshops- Client’s Data strategy and Adtech products leading process and collaboration with related departments- Form client’s products, planning guidelines and playbooks- Interacted with clients, conducted presentations, discussed results, and provided recommendations for strategy optimization- P&L controlAchievements: in view of the cessation of business in Russia by international companies, reformatting the business to local clients and retention of billings volume and marginality

Москва

Clients: Automotive (Renault), Home appliance (BSH), Home credit bank, Hankook- Digital strategy, Digital Planning and Tactic approaches- Market overviews and competitive reports, - Digital AdTech solutions developing and implementation (DMP, attribution modeling, end-to-end analytics, etc)- Performance marketing: quality evaluation, negotiations with key digital vendors and data suppliers, JBP (Google, Meta, Tik Tok, VK. Tik Tok), workshops for clients, campaigns report and analytics (GA, Yametrika), new approach development and implementation. - Implemented A/B testing for ad creatives and landing pages, boosting conversion rates by 15%.- Analyzed campaign performance, optimized strategies to increase conversions, expand reach, and reduce acquisition costs.Achievements: form digital account team which was high evaluated by clients, increased agency projects and ad tech solutions sales on 30%

Head of sales. Segments: Telecom, Consumer Electronics, Retail- Business development (average bill increase, new business within segments, cross-sales, new products)- Preparation of sales strategies and digital workshops- Client service and analytics- Work on ad products developing- Team management: hiring and developing people, setting up proceduresAchievements: sales plan overdelivery by 25%

Moscow, Russian Federation

Сlients: P&G- Digital buying: strategy, and annual deals with key vendors, maintenance of relationships with suppliers, market overviews- P&G: campaigns placement and quality control, internal reports and analytics, presentation of buying offers, tactical buying optimizations, media audit, special projects for 3 regions: Russia, Ukraine, and Kazakhstan- Programmatic: quality evaluation, negotiations with key vendors and data suppliers, programmatic workshops for clients, campaigns reports and analyticsAchievements: Consolidated deals and improved buying conditions by 15%

Moscow, Russian Federation

Clients: BAT, Pharm (GSK, Eli Lilly), Retail (Bosco), KamisPlanning and placements control in all media channels, reports and analytics, market overviews, search for the new media opportunities.

Moscow, Russian Federation

Clients: Avon, FMCG (Mars-Wrigley, Coca-Cola), Pharm (GSK), Efes, BAT- Buying conditions, annual deals, special projects, maintenance of relationships with suppliers- Campaign planning, ad placement control, market overviews, search for new opportunities in media- Department management: hiring and developing people, setting up procedures- Planning press campaigns, ad placement control, negotiation of discounts/special projects/special placement/PR- Presentations to clients, maintenance of relationships with suppliers, market overviews, working with Gallup data, approving contracts with suppliers

Specialist, Management Of Organization

MA in Management

Specialist, Management In Sport

Courses