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Bringing the tools and culture of fast-moving technology companies to the world of electric utilities. Currently building the next-generation electric grid at PG&E that leverages Distributed Energy Resources (DERs), telemetry, and software to increase asset utilization and reduce rates for our customers. Previously spent 12+ years in product management, leadership, and founder roles at both large companies (Google, Snap) and small startups (OpenFan, UnitedMasters) building and scaling products in consumer, B2B, and infrastructure/platform systems.
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Manager, Derms Execution And OperationsPacific Gas And Electric CompanySan Francisco, Ca, Us -
Principal Product Manager: Derms (Grid Innovation R&D)Pacific Gas And Electric Company Jun 2024 - PresentOakland, California, UsBusiness lead for PG&E's Grid DERMS system to control Distributed Energy Resources at scale across the grid. By leveraging 2030.5 and SCADA telemetry along with innovative new software in our control centers we are able to integrate DERs into the grid at scale, allowing for safe and reliable operation of flexible load and generation resources. -
Principal Product Manager: Remote Grid Ops Integration & ItPacific Gas And Electric Company May 2023 - Jul 2024Oakland, California, UsResponsible for managing the features of the new Remote Grid asset class at PG&E, including the role of software, IT system integration, and operations as the program leaves its pilot phase and scales up to 100+ deployments.- Business lead for the design and deployment of $8M+ IT integration project to upgrade PG&E’s core IT systems to be able to manage and operate the new Remote Grid asset type, allowing the company to efficiently monitor and operate the fleet of Remote Grids- Led product development and operations of the Remote Grid systems themselves, scaling the program up from 3 sites to 9 while reducing construction costs by 10% and ongoing maintenance costs by 20% via implementing software solutions in conjunction with process improvements and vendor contract scope adjustments, allowing PG&E to increase the speed in which it can remove high-wildfire-risk power lines and replace those customers’ service with a safe and reliable permanently islanded microgrid -
Product ManagerSnap Inc. Mar 2019 - Sep 2022Santa Monica, California, UsSenior Product Manager responsible for driving strategy and roadmap for 50+ engineers across iOS, Android, Backend in Memories and Media Platform teams.- Increased Flashback engagement by 3x to >1B daily views and >500M monthly viewers by redesigning the product into a platform with 10+ story types automatically generated using privacy-centric ML/AI. - Drove 2x increase in media saved and stored (to >1B/day) by product improvements and improvements to the underlying storage and access system which reduced media access costs by >$60M/yr - Identified and spearheaded effort to unify video handling across all Snapchat features which reduced content loss, increased saving speed by 4x, and unlocked new features across the Snapchat Camera and Snap Labs products- Co-founded the Rotational Product Manager (RPM) program at Snap: interviewed 30+ candidates, selected 3 for the first class of the program, managed 2 RPMs; all 3 RPMs were promoted to PMs earlier than expected. -
Co-Founder, Cto, Head Of ProductOpenfan (Acquired) May 2017 - Dec 2019Los Angeles, California, UsOwned Product and Engineering, bringing both B2C and paid B2B products to market. OpenFan was acquired in Fall 2019 by Slickdeals (a Goldman Sachs company).- Hired and led our product, engineering (max of 6ppl), design, QA, and data science resources- Brought enterprise product to market, with accompanying pricing structure, sales process, business model; personally closed first commercial deal- Designed and launched OpenFan’s campaign-builder and Customer Intelligence dashboard, used by 100+ brands, influencers, and artists including Backstreet Boys, Pharrell Williams, Nas. These tools signed up 800,000+ unique people and processed and structured $1B+ in transactional data from email receipts within the first year of launch- Architected and shipped a high-accuracy scalable email-parsing system to parse out key fields from promotional and order-related emails from 1,000+ retailers- Personally managed all deployments, infrastructure, 3rd-party APIs, and vendors/services, including: migrating all our databases from RDS to encrypted AWS Aurora, setting up our Data Warehouse and BI dashboard (S3+Athena, Redshift), and restructuring cloud resources to cut costs by 4x without impacting product usability - Owned all GDPR compliance efforts, including rewriting Privacy Policy, TOS, and product UI -
Product Manager #1Unitedmasters Aug 2016 - Apr 2017Brooklyn, New York, Us- First product manager at the company, and was responsible for initial exploration, prototyping, designing, and shipping the first products, which included: i) Internal rating tools and algorithms to identify trending hit songs earlier than the rest of the industry (via ML models trained on manual rating data) ii) Data-collection tools that allowed music artists and their managers to better understand their fans and communicate with them directly via email, SMS, and chatbots- Created experimentation process to test out multiple approaches to growing and engaging artists’ audiences, including identifying, onboarding, and directly working with 10 artists of various sizes to validate dozens of advertising & marketing hypotheses; summarized learnings into Best Practices guide & shared with all artists- Configured and built internal Business Intelligence dashboard (using self-hosted Metabase instance) -
Product Manager (Search Ads)Google 2012 - Jul 2014Mountain View, Ca, Us* Utilized structured data and semantics to create new Search Ads products, and improve Google's knowledge base for commercial entities and relationships* Launched multiple new ad formats for key verticals such as Digital Media, Automotive, and Local* Designed scalable advertiser platforms to target based on semantic criteria (as opposed to keywords) -
Associate Product Manager: Search AdsGoogle 2011 - 2012Mountain View, Ca, Us* Launched constant improvements to Google's Search Ads quality systems, including ad ranking and pricing. * Introduced new sources of semantic information into the prediction systems to both improve pCTR (predicted clickthrough rate) model prediction quality and to develop novel targeting criteria for advertisers. -
Associate Product Manager: User Infrastructure SystemsGoogle Aug 2010 - Oct 2011Mountain View, Ca, Us• Led product vision to create new features for Zipit (Google’s primary internal user-annotation storage back-end) and UNS (Unified Notifications System, an email/SMS/social message scheduling, digesting, and delivery service) that are fast, scalable, innovative, and valuable to current and potential clients• Worked with numerous teams across Google both through client recruitment and working with current clients to improve their experience with Zipit and UNS -
Teaching Assistant, Department Of Computer ScienceBrown University Jan 2008 - May 2010Providence, Rhode Island, UsCourses: CSCI 0040, CSCI 0220, CSCI 1950-G• Led review sections and held weekly office hours• Wrote and graded homework assignments and projects -
Tutor, Brown University Curricular Resource CenterBrown University Sep 2008 - May 2009Providence, Rhode Island, UsCourses: MATH 0520, CSCI 0040 -
Project Manager, InternMicrosoft Research Asia Jun 2009 - Aug 2009Redmond, Washington, Us• Directed research and delegated tasks to interns• Developed new models for social networks; created and implemented efficient algorithms for finding the most important people in a social network• Liaised with senior researchers to discuss new ideas and research directions• Created progress reports and presentations for researchers, executives, and funding agencies such as the National Science Foundation
Alex Collins Skills
Alex Collins Education Details
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Brown UniversityApplied Mathematics - Computer Science -
University Of Toronto Schools
Frequently Asked Questions about Alex Collins
What company does Alex Collins work for?
Alex Collins works for Pacific Gas And Electric Company
What is Alex Collins's role at the current company?
Alex Collins's current role is Manager, DERMS Execution and Operations.
What is Alex Collins's email address?
Alex Collins's email address is al****@****ail.com
What is Alex Collins's direct phone number?
Alex Collins's direct phone number is +141571*****
What schools did Alex Collins attend?
Alex Collins attended Brown University, University Of Toronto Schools.
What are some of Alex Collins's interests?
Alex Collins has interest in Skiing, Technology, Photography, Hiking, Sailing, Music Production.
What skills is Alex Collins known for?
Alex Collins has skills like Algorithms, Computer Science, User Experience, Python, C++, Matlab, Mobile Applications, Machine Learning, Java, Distributed Systems, Software Engineering, Ruby.
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