After an accident in 2020, which has left me paralysed, I pursued artist management as my new career. I leveraged my knowledge in theatrical production and my passion for marketing to take on the indie folk band Sleep Walking Animals as my first project. After completing an intensive artist management course I worked with the band on building their team, strategising and implementing the bands music and product releases and developing a strong dedicated fan base around them.

In this position, I provided administrative support to Atlantic’s marketing managers, collaborating on campaigns across their diverse roster of artists. I assisted in brainstorming ideas for digital strategy, fan activations, and marketing stunts.I tracked new release data using Excel, employing formulas and conditional formatting to present the information in an easy to read, visual format. Additionally, I independently edited promotional videos for social media platforms, following briefs to ensure high-quality technical edits using Adobe Premiere Pro and After Effects.I regularly processed purchase orders, ensuring they were coded correctly for the finance team’s budgets and delivered to suppliers in a timely manner.I played a role in strategising and developing Atlantic's outreach programme to enhance engagement with the industry and local communities. My proposed initiatives aimed to increase professional partnerships and inspire young people to consider careers in the music industry, and I continue to collaborate on these initiatives with my university.Furthermore, I assisted the director of marketing in developing tools and programmes to increase team productivity. This included implementing a tool for filtering playlists for internal team use and actively participating in testing and generating ideas for automating data tracking processes.

I completed a two-week work experience placement with Atlantic Records, during which I gained valuable insights into the music industry. In the first week, I worked in the marketing department, and in the second week, I collaborated with the audience team. During my time at Atlantic I actively participated in meetings for artists such as Issey Cross, Nathan Dawe, NewDad, Hannah Grae, A Boogie Wit da Hoodie and Bug Eyed.

I was the Executive Director of the new musical, Medusa the Legend. This role very much encompassed the same responsibilities as a Theatrical Producer. The show had a very successful three-day sellout run at London's Vauxhall based theatre, Above The Stag.