Alex Coutts Email & Phone Number

New York City Metropolitan Area

New York

Made Music Studio is a global sonic branding and design studio that provides Fortune 500 clients with iconic, enduring, and impactful music and sound solutions across marketing, products, and experiences.- Oversaw agency’s day-to-day business strategy and operations—including account management, project management, scoping, budgeting, and resourcing—ensuring the agency delivered best-in-class, award-winning sonic branding and design solutions to global clients such as American Express, Amazon, Apple, AT&T, ESPN, General Mills, General Motors, John Deere, Lexus, NPR, Pepsi, Target, and Walmart.- Served as lead strategic advisor and relationship manager for senior-level brand clients, partner agencies, and other key stakeholders, ensuring all brand-building initiatives were positioned for maximum impact across business units, regions, and touchpoints.- Collaborated with Executive Creative Directors to develop sonic brand transformation strategies for each client—leveraging audience, cultural, and brand insights to inform the development of iconic sonic identities, distinctive brand assets, and intuitive sound design for brand products and experiences.- Led new business development with existing client base, generating over $4MM in incremental business annually.- Oversaw all client and agency quantitative research initiatives, conducting 8+ research studies per year in collaboration with MMS' research agencies.- In partnership with company President, led strategic business planning and innovation for the agency—including the development of new offerings and capabilities that resulted in the launch of two new practice areas: Experience Design and Industrial Design.- Directed the hiring and career development of 6 Account Leads.- Featured as a thought leader in Fast Company, Morning Brew, and MIT Sloan Management Review.

New York

New York

New York

New York

- Oversaw primary client's $8MM retainer with Digitas; supported VP, Account Director in generating $8MM in incremental revenue from client's five distinct business units.- Directed key digital initiatives supporting Accenture's global integrated marketing strategy and rebrand, including site design/builds, mobile app development, and other physical and digital brand experiences.- Managed the hiring and career development of 1 Account Executive.

New York

- Acted as primary account lead on 9 businesses, overseeing cross-channel marketing initiatives across TV, print, digital, social, content, and events. - Managed the hiring and career development of 1 Account Manager.

New York

- Managed national shared mail advertising for Verizon FiOS, from strategic planning through production and delivery.- Partnered with strategy and analytics teams to ensure ongoing creative optimization based on key insights and evolving best practices.

New York

- Managed print and digital advertising for Sony Pictures, from media planning through delivery, including rate negotiation, project management, and nurturing of key partnerships.