Alejandro Covarrubias Email & Phone Number

El Paso, Tx, Us

El Paso, Texas Area

Key functions include, developing and executing comprehensive procurement and sales plans to manage relationships with 90 stores and 200+ suppliers, managing 4K+ Private Brand items. Supplier development and sales revenue growth, oversee management planning, and merchandising and pricing strategies for all categories in collaboration with supplier partners and manufacturers. Moreover, I spearhead category review management and implementation to analyze and improve overall performance. In addition to this, I fulfill revenue targets and discover growth opportunities by cultivating strategic alliances with customer’s leadership team, operations, store-level managers, suppliers, and manufacturers. Uncover areas of improvement for retailer’s private brand program by performing store audits. Develop key performance metrics for Private Brand product management by training staff/evaluating performance.Key Accomplishments:• Increased Retailer’s Own Brand image and generated $450M+/year across Southern Texas and Northern Mexico by leading entire business development cycle. • Identified/analyzed trends and sales opportunities by utilizing data analysis and syndicated data.• Boosted private brand penetration from 7% to 25% by formulating and employing ROI-focused strategies to enhance profitability and enable exceptional brand building.• Exceeded organizational objectives by devising and implementing inclusive sales and marketing plans, driving organizational revenue growth and customer service initiatives, and mobilizing sales teams.• Directed and optimized key operations, such as sourcing and supply chain management, sales, P&L management, inventory, and human resources.• Met customer expectations pertaining to product availability through seamless implementation of 4Ps of retail.• Drove Private Brand’s annual sales growth from $5M to currently $87M as well as increased product catalog from 150 SKUs to 4,500 SKUs.

Querétaro Area, Mexico

Capitalized on development and planning leadership expertise, to steer strategies, market growth, expand brand reach, and manage US$20 million dollar/year retail operations, while leading a team of 135 employees. Leveraged proficiency in Six Sigma to resolve business growth related problems. Guided a pioneering model for all merchandising implementation and best practices.-Supervised retail startup operations, including inventory management, store readiness, supply chain efficiency and staff trainings – ensured operational readiness of the store 3 weeks before grand opening.-Exceeded organizational expectations with regards to KPI / performance management by 30% on various parameters, including Sales, VOC, Inventory Results, Inventory Turns, GMROI and Operations and HR Metrics.-Delivered optimum duties as a District Captain for executing merchandising proposals and best practices; researched new marketing methods in an ongoing effort to maximize impact on target customer.-Achieved operational excellence through controlling inventory, HR, purchasing, supply chain management, and training program for department heads and managers on leadership, servicing and problem resolutions.

Monterrey Area, Mexico

Entrusted to lead the Home Depot Mexico Store Leadership Program (SLP) from concept-to-completion. Supervised program progress and reported advances to headquarters in Monterrey MX and Atlanta GA.-Assumed full accountability to organize 11+ districts across Mexico as Store General Manager, while providing leadership and mentorship to 150+ staff.-Identified waste processes and operations and recommended improvements to augment productivity and efficiency of operations. Provide oversight in inventory turns, product marketing and store layouts in 10 stores.-Implemented the deployment of the “Home Depot Mexico Merchandising Basics Manual” which helped average ticket growth in almost 20%, in 40 stores.-Spearheaded operations and processes through executing an operations manual focused on Inventory Management that improved inventory results in almost 50%.

Guadalajara Area, Mexico

Built strategic partnerships and relationships with Electronic Manufacturers and Original Design Companies in Asia and LATAM region. Developed a shared vision, recommended practical strategies, and elevated brand value by improving consistency of execution and engaging business partners to collaborate. Identified new business opportunities in non-traditional markets, including automotive and retail, to enable 20% business growth. Led in proximity with key segment marketing and business development teams and drove effective collaboration between business units and the EMS/ODMs. Demonstrated in-depth understanding of price, excess & obsolescence (E&O), forecast management, and supply chain architecture. Served as a revenue architect and elevated sales in Guadalajara manufacturing plants from US$5M to over US$80M in a short span of two years. Prioritized and executed sales strategies, to secure 100% market share in Microsoft´s licensing management solutions displacing all market competitors.