Alex D. Email & Phone Number

Markham, Ontario, Canada

• Develop category, marketing strategies, determine assortment including coverage of needs, analysis for priority sub-categories, supplier management, vendor optimization, SKU optimization. United a cross-functional team project focused on the elimination of inventory of Markham warehouse that was over-stock at-risk. Reduced over $500K in inventory in 2018 and rolled-out a program to prevent future inventory buildup• Achieved protein portfolio expansion of $2MM within wholesale channel by developing and execute ounce-equivalent protein for household shopper during COVID-19 period• Charted new frozen beef program, generating over $1.5MM in new sales and $0.4MM in new margin dollars• Cultivated negotiate protein costs & vendor annual agreement with CanaMeat, decreased overall procurement cost 7% in comparison with the same period last year and improve payment term from 14 days to 21 days• Responsible for all aspects of Marketing for the category. Proactively plan based on historical analysis of results. Pioneered new promotional and pricing strategy for the seafood category, increasing sales by 46.7% and margin over 12% 2019 fiscal year• Institute team roles and responsibilities to streamline buying trips and food show sponsorship cost, overall reduced admin expense by 15% in 2019 in compare of the previous year

Markham, Ontario, Canada

• Implemented lean efficient supply chain base through the selection, qualification of suppliers, amplified purchases by 8% thru domestic sourcing; a saving of $100k • Achieved a 96% on-time customer delivery rate while also reducing inventory levels by $200k • Formalized internal Inventory Control policies and procedures and Inside Sales/Customer Service methodology and training significantly reducing administrative inefficiencies.• Increased fleet trucks fill rates from 30% to 88% in the first 4 months and moving towards 92% in 2020• Spearheaded for forecasting 20 skids of bulk products sold to 300 customers nationwide. Increase forecast accuracy by 20% and continual improve to 25% in 2019

1 Presidents Choice Circle, Brampton

• Design B2B development plan for ‘signing’ new business. Including initiate appointment, follow up on and negotiate opportunities, maintain the existing customer relationship and provide food industry consulting; • Manage a Portfolio of 2500 active accounts and execute division’s promotional and marketing programs in conjunction with the overall business plan, maintain high quality leads with in-house CRM tool (salesforce.com)• Professional product knowledge over various categories, driving sales in achieving sales & GP% targets, proven result of excellent prospecting skills, selling skills and closing skills by doubling sales growth for the fiscal year of 2014 and maintaining top sales rank (top 3) for the fiscal year of 2015 and 2016• Develop the business plan and drive sales for multicultural grocery channel and offer across the region by successfully engaging key affinity accounts that will amplify Asian brand sauce (Such as LKK brand, Rooster brand, Huy Fong brand) across multicultural segments• Ensure correct products and services are delivered to key customers promptly by serving as the link of communication between customers and internal teams• Resolve any issues and problems faced by key customers and deal with complaints to maintain trust relationships and ensure major clients do not turn to competition • Provide consultation to clients about brand strategy, market survey, menu design, food cost, and site location and supplier selection

Mississauga

• Strategically implement dealership initiatives• Responsible for building a sales team focused on achieving sales targets • Strong negotiation skills and proven ability to get deals from “shop around” customers• Maintain a good attitude to work under high pressure • Superior communication, interpersonal skills with multicultural knowledge• Strong experience to develop potential business opportunities with potential customers.

55 Yonge St. Toronto, Ontario

• Face-to-face on-campus technical support (tier 1) experience• Strong experience to support and maintain more than twenty LOBs within cooperate office regarding software and hardware incidence. • Maintain perfect records on bank hardware inventory management• Intensive customer support skills with 100% satisfaction feedback

Toronto, Canada

• Complete programming experience on Object Oriented projects. Chosen as a team member for many insurance premium system projects includes: TR (Truck), M (House Mortgage), and HT (Car), Developed software is utilized by many insurance companies within Canada such as AIG Life Insurance, Western Life Assurance, Great-West Life Assurance and Canada Life Assurance• Related projects: ACE INA Life Insurance program v3.21, Great west Life Assurance program v1.04, AIG HT v2.14, Canada Life v1.0, Western Life v1.02, Great West Head Office v2.0