I started Ultimate Golf Advantage to cut through all the noise that exists in our golfing world these days.It seems that the internet has made everybody an expert and golfers are constantly being tempted to try the latest this and the latest that in order to improve their game. Whether it’s a self proclaimed golf guru with a new grip technique or heavily funded advertising by one of the big brands we are far too often told that changing something – technique or equipment can have a dramatic impact on our game.Here at UGA I prefer to encourage players to find their own way, and resist the influence the big brands and slick marketers can sometimes conjure up. I’m in favour of effective technique, but if you can swing a club and get round a course with a smile on your face it’s what works for you that’s more important than what works for a manufacturer or guru.If you want to know more about my story, sign up to our emailing list on our website www.ultimategolfadvantage.com