Leading the worldwide marketing function of STEPPER EYEWEAR Ltd (a division of Arts Optical Ltd) to deliver marketing support, assets, and strategy within the 60-plus countries the brand is represented. To create and manage marketing initiatives and assets for the company-owned distributor subsidiaries, STEPPER UK, STEPPER France, STEPPER Italy, STEPPER Germany, STEPPER South Africa, and STEPPER China.• Direction and management of the company’s creative/marketing teams based in Hong Kong… Show more Leading the worldwide marketing function of STEPPER EYEWEAR Ltd (a division of Arts Optical Ltd) to deliver marketing support, assets, and strategy within the 60-plus countries the brand is represented. To create and manage marketing initiatives and assets for the company-owned distributor subsidiaries, STEPPER UK, STEPPER France, STEPPER Italy, STEPPER Germany, STEPPER South Africa, and STEPPER China.• Direction and management of the company’s creative/marketing teams based in Hong Kong and Stuttgart.• Liaise with product design, production, and sales teams to create an internationally recognised and valued narrative to maintain the company’s position as an ophthalmic values-driven eyewear brand.• Develop marketing assets via the distributor network, including PR, social media, photography, video, catalogues, training, digital media, POS, and CRM.• Development of STEPPER EYEWEAR marketing to create a modern brand proposition to which international optical distributors recognise, understand, value, and create ‘buy in’. This included launching brand’s refocus, differentiating as a medical device, and delivering ‘The Perfect Fit’ positioning.• Workingmwith worldwide distributors to improve their sales and marketing and create a uniform worldwide brand identity. Communication with distributors digitally and via face-to-face meetings to create a marketing communications dialogue.• Working with the company owned UK, French, German, Italian, South African and China teams and independent distributors worldwide to increase sales. STEPPER EYEWEAR has become one of the fastest growing, respected and successful eyewear brands with an unrivalled market positioning for an unrivalled fit.• International and regional exhibition responsibilities including MIDO (Milan) and Hong Kong Optical Fair. • Redevelopment of the brand’s point of sale.• Development of steppereyewear.com to include localised merchant opportunities for distributors and create a modern digital strategy. Show less

Working within the Marketing Coms department of Nissan Motor GB Ltd with special responsibilities within CRM for the LEAF (Nissan’s electric car). The role identifies electric vehicle buyer prospects by identifying buyer types (from within Nissan’s own customer database and matched lists) and utilises all aspects of CRM activity to engage with and assist prospects via a programme of communication to assist them into and through the sales funnel. • Developed new CRM role within Nissan… Show more Working within the Marketing Coms department of Nissan Motor GB Ltd with special responsibilities within CRM for the LEAF (Nissan’s electric car). The role identifies electric vehicle buyer prospects by identifying buyer types (from within Nissan’s own customer database and matched lists) and utilises all aspects of CRM activity to engage with and assist prospects via a programme of communication to assist them into and through the sales funnel. • Developed new CRM role within Nissan Marketing Coms department to meet the specialist needs of the fast developing electric car sector.• The CRM activity this summer on LEAF contributed to the best sales in any one month (September) for an electric car in Europe this, exceeding targets by 20%, during the single most critical sales month of the year.• Recruited and managed Nissan brand ambassadors to work in combination with the CRM activities on LEAF to create interest in LEAF model across UK and Northern Ireland.• Key player in the Marketing Coms (CRM) department of Nissan working on their critical halo product, the electric LEAF, recognising customer types, managing customer engagement to maximise sales.• Manage CRM activities to ensure the right information reaches the right prospect by taking customer intelligence and applying insight to achieve this. Then communicating through digital, direct and social marketing.• Play a pivotal role ensuring LEAF prospects are ‘warmed’ as they engage with the product and gently assisted using digital, direct and social marketing as they move prospects through the customer journey.• Managing a team of Nissan LEAF brand ambassadors tasked with creating interest through events and communicating the benefits of the electric car. Show less

KEY ACHIEVEMENTS •Successfully launched the first omnichannel retail into high street opticians.•Created and implemented differentiated marketing and product strategy resulting in improved EBITDAR by £1m in last three years.•Improved gross profit from 64% in 2011 to 67% in 2013 whilst reducing prices.•Provided marketing support and information to successfully launch and grow Stepper product into Asda, Boots and Vision Express growing the business from £250k turnover to £1.3m… Show more KEY ACHIEVEMENTS •Successfully launched the first omnichannel retail into high street opticians.•Created and implemented differentiated marketing and product strategy resulting in improved EBITDAR by £1m in last three years.•Improved gross profit from 64% in 2011 to 67% in 2013 whilst reducing prices.•Provided marketing support and information to successfully launch and grow Stepper product into Asda, Boots and Vision Express growing the business from £250k turnover to £1.3m profit in ten years.•Developed internal coms through company intranet, video, staff roadshows and live, multi-site video presentations to assist in the implementation of change.KEY SKILLS•Proven business strategist with demonstrable results. •Experienced presenter/communicator to all levels within an organisation.•Good statistical analyst and interpreter to influence key business decisions.•Creative thinker resulting in original marketing planning.EXPERIENCE•Marketing director on three boards within the group for their retail, frame distribution and spectacle glazing laboratory businesses.•Successfully integrated three strong regional brands of opticians during ten years of acquisition.•Responsibility for above and below the line marketing activity for B2C and B2B including advertising (television/radio/press), point of sale material, direct customer communications, email broadcasts and postal mailing campaigns.•Launched customer facing web presence integrating eight retail brands (under eyehub.co.uk) utilising Google analytics to ensure our website is optimised for SEO criteria. Using social media, and other Google favoured media to maximise organic growth by improved page rank.•Responsibility for pricing, forecasting, profitability, lifecycle management and reporting on KPI’s of product ranges. •Created and implemented a new, differentiated retail strategy to generate growth and maximise profitability.•Recruited and maintained a marketing department. Show less

Working within the marketing department of PSA’s Citroen UK head office.• Management of the AX, the company’s small car sector vehicle• Range management including product development, product and model launches, direct marketing, above and below the line marketing.• Generation and coordination of regional advertising campaigns including television, press and radio.• Development of dealership advertising campaigns, materials and guidelines.

• Marketing support for three of the publishing house’s titles: Classic Car Magazine, Motor Magazine and Fast Lane Magazine• Creation of consumer advertising and sales promotion campaigns• Exhibition stand and staffing responsibilities at key motoring events

Placement student within the commercial vehicle division's marketing department