Sales And Marketing Manager
Dan On Foods Corporation
Sales and marketing manager – Dan On Foods Co. Ltd, Vietnam (member of Dan D Pak Group) May 2012 – presentSuccessfully develop wholesales distribution for northern region HORECA distribution for central region and increasing sales volume with key accounts in south region. Boost sales of key product by integrating trade promotion and sponsor program for elementary schools and nationwide golf courses.Standardize sales and marketing operation by implementing SOP to effectively reduce training time and undesired mistakesAssist key accounts executives in closing deal with clients and review performances of staff monthly and quarterly for motivation through bonus system. Achievement: • Market share gain achieve 37% in 4 years with 50 accounts and more than 150 outlets across country• Retail sales increased by 74% from 2012 to 2015 • Pioneering sales of Canadian oats to market, sales increased 135% in 6 months• Cooperate with Lazada to establish e-commerce channel, raise sales volume more than 383% comparing to sales at outlet• Increased sales up to 68.75%, 2012 to 2015 while delivery fill rate maintains at 97 %Overseeing and evaluating below the line marketing activities as well as coordinating with partners to increase brand awareness• Supervise re-branding campaign of Dan D Pak outlet including re-launching face book, furbishing store layout and apply new advertising billboards • Launch quarterly business newsletter distributed to more than 70,000 businesses throughout nation from 2012. • Collaborate with different partners for CSR events such as annual charitable Terry Fox run with Canadian Chamber of Commerce and Christmas Bazaar with Canada embassy and organize exhibition in annual International Viet Foods and Beverage trade show from 2012• Identify market trend and work with R&D department , purchasing department to develop new products
