Alex Drum Email and Phone Number

As an analyst focused on optimizing processes and driving conversions, I lead operations that open up new revenue streams by identifying inefficiencies through data-driven reporting and visualizations. My work includes designing solutions within business and technical architectures to streamline execution and enhance conversion rates. I successfully led the migration of Amerifi’s CRM data, business practices, and workflows into the NAV ecosystem post-acquisition. Additionally, I developed a lead prioritization model and routing logic that reduced time to contact by 75%, significantly boosting efficiency. I also onboarded NAV’s lending partners by modeling data requirements, designing referral links, and managing monthly revenue reporting. To further enhance NAV’s digital lending experience, I structured a scoring model to route users based on qualifying criteria, aligning user needs with our services.

Driven Martech and CRM professional with a strong background in managing Salesforce and Pardot to optimize data distribution, lead qualification, and sales automation in fast-paced environments. I specialize in high-impact lead scoring models, email automation, and social media lead generation with a monthly budget of $100,000, contributing to measurable growth. My efforts played a pivotal role in securing a company acquisition by NAV Technologies for a brokerage that facilitates $20 million in annual lending. Passionate about transforming data into strategic insights and results-driven processes.

Collaborated with the founders of an Australian based Communication App to bring this tool into America. Helped with US market research, marketing, sales and product testing.

Spent extensive time collecting and analyzing data regarding an Universities assets and inventory. This data was used to assist the University in future decision making during a transition period into a larger, technologically updated campus. This research was referred by a master planning committee that was formed specifically to enhance the school.

The Risq Group provided me with a diverse interning experience. My time was split between multiple departments such as account management, sales, and marketing. As an accountant management associate I assisted with customer service and contract management. As a sales rep, I managed clients on sales force, researched prospective clients, and cold called daily. As a marketing associate, I assisted with social media marketing, and blogging.