I have been working in advertising&sales for about 10 years and I have developed in many directions, from brand and salesstrategy, to graphics and web development. The principle from I guide is that all are interconnected in advertising. Traditionalagencies, where each has a predetermined role, cannot perform creatively. If you want to perform in advertising, you have toknow about each step in the creative process, you have to understand each department, only so you can give the customer a complete experience. So Ilike being informed and in control, anticipating trends and constantly improving my performance, especially in digital.