Amongst the Brave are a Sales & Marketing consultancy dedicated to maximizing the potential of Brands by constructing well thought-out initiatives that convert to sales. With a breadth of expertise spanning every aspect of Sales & Marketing, and a proven track record across diverse international markets, we are ready to collaborate with your business. Our expertise is pinpointing and capitalising on category opportunities, devising strategies that resonate with consumers… Show more Amongst the Brave are a Sales & Marketing consultancy dedicated to maximizing the potential of Brands by constructing well thought-out initiatives that convert to sales. With a breadth of expertise spanning every aspect of Sales & Marketing, and a proven track record across diverse international markets, we are ready to collaborate with your business. Our expertise is pinpointing and capitalising on category opportunities, devising strategies that resonate with consumers, shoppers, and customers alike, amplifying your market share and profitability. Show less

On a mission to make other people as passionate about great craft beer as we are.Set-up BrewDog Customer Marketing function: from scratch to integral part of the sustained commercial success of the brand. Category Development; Insights, Strategy & Planning; Shopper Marketing; On Trade Marketing; Data & Research

Led, developed & managed all On Trade marketing activity across Red Bull group – Nationals, Wholesale, Independents, Festivals, Students & Media

- Ownership of Red Bull sales within UK On-Premise Channel – full P&L accountability - Lead & manage team of 18 – seven direct reports (National Account Managers), eleven in-direct reports (NAE's/RAM's/RAE's)- Sectors within my team include Late Night; High St; Casual Dining; Managed, Leased & Tenanted; National RTM; Regional RTM; Students & Festivals

Core purpose of role - develop, sell, implement and track commercial strategies & initiatives to deliver RBUK’s Business Plan. Elements include:(1) Perfect price & promotion- Developed sub-channel specific recommendations for perfect price & promotional mechanics; price elasticity model development through to sell-in to prioritised Customers. - Concept development through to Customer delivery in 2012 / 2013. Key Customers include Tesco, Asda, Sainsbury’s, McColls, Morrisons, CoOp… Show more Core purpose of role - develop, sell, implement and track commercial strategies & initiatives to deliver RBUK’s Business Plan. Elements include:(1) Perfect price & promotion- Developed sub-channel specific recommendations for perfect price & promotional mechanics; price elasticity model development through to sell-in to prioritised Customers. - Concept development through to Customer delivery in 2012 / 2013. Key Customers include Tesco, Asda, Sainsbury’s, McColls, Morrisons, CoOp, BP (2) Sales driver execution (e.g. distribution)- Developed portfolio strategy and sales presentations to drive distribution.- Significant wins across TH&C / Impulse: SF 250ml +4.5%, 473ml +6.2% , 4pk +3.2% (3) Business Planning / Quarterly sales presentations- Commercial input into annual BP process for designated channels, influencing key cross functional stakeholders- Owned & led Shopper segmentation & Category Strategy (concept to delivery) – presented this as best practise in Fuschl- Owned quarterly communication of the Commercial plan to the Sales team(4) Campaign / Initiative development- Developed & influenced delivery of key campaign & initiative activity coming out of Business Planning- 2012: Sugarfree (UK lead), F1, Christmas, price elasticity, segmentation Show less

Accountable for P&G’s largest category, Fabric Care, within the Somerfield customer team - representing in excess of £30m value sales annually.Somerfield PLC was acquired in Feb 06 by a large private equity conglomerate. This ensured an extremely entrepreneurial & dynamic environment in which to negotiateAccountable for brands Ariel, Bold, Daz, Fairy & Lenor • Create, sell, implement, and evaluate the joint business plan • Negotiate and activate all key sales fundamental… Show more Accountable for P&G’s largest category, Fabric Care, within the Somerfield customer team - representing in excess of £30m value sales annually.Somerfield PLC was acquired in Feb 06 by a large private equity conglomerate. This ensured an extremely entrepreneurial & dynamic environment in which to negotiateAccountable for brands Ariel, Bold, Daz, Fairy & Lenor • Create, sell, implement, and evaluate the joint business plan • Negotiate and activate all key sales fundamental drivers including promotional, distribution and merchandising strategies• Deliver sustainable volume, net invoice value & profit growth within a defined budget Results• Delivered value share growth of circa +5.5% across portfolio – the true measure of success within a customer divesting outlet base such as Somerfield.• Negotiated sales fundamental improvements. Distribution (+18%), availability (+10%) & promo compliance (+15%)• Best in class audit score on budget circa £5.2M. Recognised internally for outstanding Stewardship (in line with SOX legislation) Show less