Alex Durazo Email & Phone Number

• Researched and collected competitor partners’ information to identify synergistic opportunities for prospective clients, enabling data-driven decision-making and strategic partnerships.• Created Salesforce automation to proactively identify and create renewal opportunities, streamlining the sales process for the sales team and ensuring timely outreach to existing clients.• Dedicated time to thoroughly learn and understand company products, gaining in-depth knowledge of their features, benefits, and value propositions, enhancing my ability to deliver engaging presentation showing my understanding to my manager.

Dallas, Texas, United States

• Product development with intention to expand product line that are driven by consumer research.• Created, refined, and tested prototypes for visual design and functionality of packaging to improve consumer experience.• Engineered and developed processes for business to function smoothly with a high volume of orders while continuing to drivecontinuous process improvements and identify opportunities to create streamlined service.• Lead ideation, concept explorations, digital strategy definition, and solution execution for digital services and products.• Proactively met deadlines, communicated with team, and offered additional support in the way of testing hypotheses in order twork productively in a start-up environment.

Dallas, Texas, United States

• Manages daily store operations, keeping high sale items in stock throughout the day to meet client needs and bring in new products to further each new client that have improved sales by 17%.• Introduced new system for online and call-in deliveries that improved customer satisfaction and reduced overall errors by 53%. • Performs all back office POS processes, such as: receiving, inventory, reporting, updating backlog, while also assisting with sales goals, inventory control, and client relationships.• Produces multiple reports each month on business performance metrics to present findings to the owner that lead to overall improvements in marketing and product development.• Provides cross-functional support and leadership regarding a variety of projects, while facilitating effective client management.

Raleigh, North Carolina, United States

• Identified and recommended changes to existing process to enhance efficiency of cash office procedures by 30%• Assisted in member service through all aspects of the merchandise from first processing all the way through to final check out to not only increase membership signups, but also create an enjoyable experience for each customer.• Trained and managed 20+ associates on new POS systems and key sales tactics within the cash office to ensure smooth transition and keep the same level of accuracy in reconciliation.

Boone, Nc

• Implemented “express line” for single transactions during peak business periods which lowered average wait-time by 25%.• Promoted the benefits of the company’s products in order to build a positive relationship with clients and match them with a product based on their own individual needs that led to an increase in account openings of 20%.• Managed the branch currency levels, ordered currency, and tracked currency shipments and deliveries of over $200,000 to maintain sufficient service levels during busy periods.

Master Of Business Administration - Mba

Bachelor’S Degree, Finance And Financial Management Services

Activities and Societies: Women of Walker, Financial Student Association