Alexander Carter Email and Phone Number
From crafting a $35k campaign for the town of Erwin, Tennessee, a $48 million campaign for Pizza Hut, planning symposiums, activation plans and social media posts for the Eastman Innovation Lab, managing the creation of a new website for a global billion dollar corporation with Creative Energy or even creating lower budget social media campaigns for local businesses and labs at ETSU, I have experienced a lot during my time as a student. Now I am ready to enter into the professional world of Advertising and Public Relations.From a young age communication has been a passion of mine. Whether it was acting in plays since I was in Kindergarten, or announcing play by play for little league baseball, I have actively sought new opportunities to pursue my passion for communication. For this reason, I graduated with a Bachelor's of Arts majoring in Mass Communication with a concentration in Advertising and Public Relations, and am now seeking to further my learning within the field I am so passionate about.I am an excellent speaker, an empathetic leader and a strong worker. I can and am willing to work in a variety of roles to ensure that my team's goals are accomplished as efficiently as possible. I have an active mind and am constantly seeking new challenges and coming up with creative ideas. No matter what the challenge is that is set before me, I will do everything I can to solve it, and my competitive drive will ensure that I give the challenge everything I have.I have succeeded in a variety of different fields both inside and outside of my comfort zone, including retail, engineering, manual labor and communication. What I lack in formal communications experience I make up for in diverse experiences and knowledge.My goal is to continue learning and honing my craft, and develop into one of the best communications professionals in the business. If there is anything else you would like to know I would be happy to help.
Butler University College Of Communication
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Assistant Professor Of Strategic CommunicationButler University College Of CommunicationJohnson City, Tn, Us
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Assistant Professor Of Strategic CommunicationButler University College Of Communication Aug 2022 - PresentIndianapolis, Indiana, United States -
Assistant Professor Of Strategic CommunicationButler University College Of Communication Aug 2022 - PresentIndianapolis, Indiana, United States
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Graduate Teaching AssociateUniversity Of Tennessee, Knoxville Aug 2018 - Aug 2022Knoxville, Tennessee, United States -
Graduate AssistantEast Tennessee State University Aug 2016 - Aug 2018Johnson City, Tennessee Area -
Junior Digital StrategistCreative Energy Mar 2016 - Oct 2017While working as a Junior Account Executive at Creative Energy I also had the privilege to work with the Digital team to create, develop and manage strategic digital media campaigns for various clients in sectors ranging from B2B food-service to direct-to-consumer retail brands and beyond to increase traffic, interaction and revenue via social media and other digital touchpoints.This job included creating content calendars for various brands, brainstorming ideas to increase engagement, managing giveaways to promote the brands and researching the performance of posts to see what is creating engagement.I was able to run point on crafting strategy proposals for new and existing clients along with being brought in to utilize my strategy experience when it came to digital advertising campaigns. These ranged from website design and social RFP responses to digital ad campaigns.I also had the privilege to assist in transitioning a B2B client to an Account Based Marketing Strategy. I assisted in planning out a strategy for them to target from a small list of targets in order to bring in these high-value accounts.Furthermore, I assisted the digital team in incorporating a new way of managing their projects utilizing software like Trello and Kanbanchi. Within one month we successfully moved from multiple platforms of storing information and content to a single platform utilized efficiently by the entire team. During this time the social media department went from a week-to-week strategy to getting ahead of the curve by a full quarter. -
Junior Account ExecutiveCreative Energy Feb 2016 - Oct 2017At Creative Energy my job is to work the Account Executive on multiple projects. My work ranges from project management and scheduling to research assistance and strategizing.My original project was facilitating the design of an update to a large new website that launched in October 2016. I worked with the design team to give the client the best website possible, while working with the client to set and meet due dates, along with deciding on what changes should be made to the designs.Beyond the website redesign I have had an amazing opportunity to work on other great projects including researching the success of various campaigns and filing status reports on them, assisting in creating new brand identities and managing the creation of advertisements in national magazines.I am currently working to create a new brand identity for a client in the construction sector, and on transitioning a client to an Account Based Marketing strategy of targeting potential clients. I am also privileged to be able to work on yet another website redesign, this time for a retail facing client who is seeking a modernized and responsive site.
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Downstream Engagement Project ManagerEastman Chemical Company Jun 2015 - Dec 2015At Eastman my job is to manage projects for the Eastman Innovation Lab website. The majority of my work involves communicating with my team based all over the world. I work out of the Kingsport, TN headquarters of Eastman along with my boss who works from Miami, our PR specialist that works from New York City and our Design team based out of London, England.My job is to manage all of the projects that we work on, I do this by making sure we hit deadlines, communicating between branches of the team and interacting with people outside of the Innovation Lab team.Beyond that I have had the opportunity to plan an education symposium in Seattle, Washington, create and implement an activation plan for the launch of the new version of our website and create content for social media.Having the opportunity to work for such a well managed Fortune 500 company like Eastman has been amazing. I have honed my skills in the field of communication and have had experience in a professional office environment. -
Engineering AssistantDay & Zimmermann May 2013 - May 2015Eastman Plant In Kingsport, TnWhile working part time as an assistant to 6 different supervisors at Day and Zimmermann I had the opportunity to learn about working in a professional office environment.At D&Z my responsibilities included: assisting engineers with the editing of drawings data entry and assisting with multiple engineering projects.While the job was outside of my field of study, I feel like it was an amazing opportunity for growth and was a great learning experience in how office environments work. -
Guest LecturerEast Tennessee State University Mar 2015 - Apr 2015I assisted Mrs. Megan Fannon's Advertising Practices Capstone class with tactic generation, tying ideas back into their big idea, and generating goals for their tactics.I gave a lecture on the importance of having every tactic they will create for their advertising campaigns tie back to their big idea. After speaking to the class as a whole, I spent time with each individual team and assisted them in the process of generating tactics and making sure they had a goal for each category.This was a great learning experience for me as it allowed me to teach others what I had been taught before, and what I had found out through my own experiences.
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Project DirectorEtsu Nsac Team Jan 2015 - Apr 2015I was honored to serve as the project director for ETSU's National Student Advertising Competition team that finished 3rd place in the district competition.As the director my job was to help facilitate creative tactic generation, serve as liaison between departments, review copy and supervise/organize the team. I gained valuable experience in calculating and managing a $48 million budget, creating KPI's to help measure the campaign's success and gathering primary and secondary research needed to create a nationwide integrated marketing campaign.This position enabled me to strengthen my skills in organization, leadership and public speaking. It also helped my time management as I regularly put in over 10 hours a week in this position alongside 30 hours a week at my paying job, time put into school and volunteer work.The best part of the job besides the amazing experience of getting to work on a top notch campaign, was pitching our integrated marketing plan to over 200 industry professionals at the American Advertising Federation conference.
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Pr ConsultantEtsu Infant Visual Cognition Lab Jan 2015 - Feb 2015Johnson City, Tennessee AreaI assisted the ETSU Infant Visual Cognition Lab in their goal to increase their social media presence. After meeting with the head of the IVCL, the lab's Facebook page grew from 81 likes to over 140 likes and rising. The lab's new social media strategy has resulted in many more "likes" for posts, and more comments from both interested parents and the ETSU community. Most importantly,the IVC at ETSU has had more parents register over Social Media, and each social media post since our consultation has seen more impressions.
Alexander Carter Skills
Alexander Carter Education Details
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Advertising
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Brand And Media Strategy
Frequently Asked Questions about Alexander Carter
What company does Alexander Carter work for?
Alexander Carter works for Butler University College Of Communication
What is Alexander Carter's role at the current company?
Alexander Carter's current role is Assistant Professor of Strategic Communication.
What schools did Alexander Carter attend?
Alexander Carter attended University Of Tennessee, Knoxville, East Tennessee State University, East Tennessee State University.
What are some of Alexander Carter's interests?
Alexander Carter has interest in Health.
What skills is Alexander Carter known for?
Alexander Carter has skills like Leadership, Communication, Writing, Teamwork, Advertising, Public Relations, Public Speaking, Adobe Creative Suite, Microsoft Office, Social Media, Research, Social Media Marketing.
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Alexander Carter
Mckinney, Tx6yahoo.com, lumeon.com, west.com, televox.com, lumeon.com, numeracle.com2 (866) 8XXXXXXX
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Alexander Carter
San Jose, Ca5gmail.com, vectranetworks.com, gmail.com, stanfordalumni.org, splunk.com
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