Chief Marketing Officer
Current
Nov 2023 - Present
AeroLeads people directory · profile
Alejandro Ferrer Email & Phone Number
CMO | Marketing Vice President | London School of Economics |
at
BeWay - The Behavioral Way
1 work email found
@na.ko.com
LinkedIn matched
4 data sources
Profile completeness 100%
Current company
Role
CMO | Marketing Vice President | London School of Economics |
Location
Mexico City Metropolitan Area, Mexico, Mexico
Who is Alejandro Ferrer? Overview
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Quick answer
Alejandro Ferrer is listed as CMO | Marketing Vice President | London School of Economics | at BeWay - The Behavioral Way, based in Mexico City Metropolitan Area, Mexico, Mexico. AeroLeads shows a work email signal at na.ko.com and a matched LinkedIn profile for Alejandro Ferrer.
Alejandro Ferrer previously worked as Chief Marketing Officer at Beway - The Behavioral Way and Half Time year at Independent. Alejandro Ferrer holds Msc Behavioral Science from The London School Of Economics And Political Science (Lse).
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{first_initial}{last}@na.ko.com
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Profile bio
About Alejandro Ferrer
Multicultural marketing executive with over 20 years of experience across five regions, including Latin America, North America, and Africa, as well as in global headquarters, consistently delivering excellent results. Recognized as an outstanding leader of cultural change with a proven track record of forming top-performance, highly motivated teams that achieve top of line results. Rounded marketer, skilled in portfolio and brand strategy; product innovation development; globally impactful content; media, digital and design strategies; agency management, growth strategy, shopper and experience marketing, and frontline market execution.During my career at The Coca-Cola Company, I covered roles across multiple aspects of marketing, from strategy to execution, global to local portfolios, content to media, and innovation to execution, always driving exceptional growth and excelling as a team leader and agent of cultural change.I am a 3-time winner of the Woodruff Cup, the single-highest collective honor given to the most successful business unit of the world within The Coca-Cola Company. I earned this honor by contributing to leadership positions in 3 regions across the globe: Middle East North Africa, Latin Center, and Mexico.As a team leader, my biggest challenge was to turn around the engagement from the team with the lowest engagement in Latin America. I assembled a "bottom-up" team that delivered a "cost neutral" plan that resulted in a shift in the engagement score from 65% to 91%, turning our Marketing team from last to first in Latin America in the aforementioned score.
Listed skills include Shopper Marketing, Trade Marketing, Marketing Strategy, Business Strategy, and 3 others.
Current workplace
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14 roles
Alejandro Ferrer work experience
A career timeline built from the work history available for this profile.
Half Time Year
- Time to focus on my Family, myself, and relaunch my career- I founded and became a partner in Tradehub, a trading and importer company for marketing and promotional items: https://www.tradehub.mx/
Jun 2022 - Nov 2023
Frontline Marketing Senior Director - Mexico
Marketing head for Mexico. Leader of portfolio strategy, execution, and budget reaching 4% growth in 2021, a record sales year.- Accomplished record milestone of 4 Billion unit cases, contributing with more than half of the revenue for Latin America and winning the Woodruff Cup, the most prestigious internal award for outstanding results.- Successfully.
Jan 2021 - May 2022
Integrated Marketing Communications Sr. Director - Latin Center
Leader of media, advertising, digital, design, experiential, shopper marketing, and internal culture activities and investments for 31 countries, leading more than ten agencies.- Successfully transformed the function to "Integrated Experiences," including design, shopper, experiential, and sales force plans across 31 countries.- Led COVID-19 recovery.
Jan 2019 - Jan 2021
Sr. Director Coca-Cola Trademark - Latin Center
Leading Coca-Cola Trademark Growth plans, including strategy, market activation, commercial, innovation, and investment for Colombia, Ecuador, Venezuela, Central America, and the Caribbean (31 countries)- I developed an aggressive plan to recruit new consumers, leveraging our FIFA World Cup sponsorship and expanding Coca-Cola No Sugar. - Results: +8%.
May 2018 - Jan 2019
Colombia Portfolio Senior Director - Colombia
Head of Marketing for the country, leading plans and execution for the complete Coca-Cola Company portfolio: Coca-Cola, Sprite, Quatro, Fanta, Manantial, Brisa, Fuze, Powerade, Del Valle, and Ades.- Implemented brand plans focusing on a) Coca-Cola, b) water expansion through Brisa and Manantial (premium), and c) returnable packs. - Results: Total.
May 2018 - Jan 2019
Sparkling Brands Portfolio Director - Latin Center
Marketing strategy and plans leader for the Sparkling Soft Drinks portfolio: Coca-Cola, Sprite, Fanta, and regional brands within 31 countries, including Colombia, Venezuela, Ecuador, Central America, and the Caribbean, an operation of 950+ million Unit Cases.- Winners of the 2015 Woodruff Cup, the most prestigious global internal award in Coca-Cola..
May 2014 - May 2018
Marketing Director - Morocco And Equatorial Africa
Marketing head for an 11-country multi-cultural region in Africa. Leading strategy and plans to grow and develop the portfolio: Coca-Cola, Sprite, Fanta, Cappy, Schweppes, Miami, Aquarius, and Ciel.- Winners of the 2012 Woodruff Cup as MENA. Winners of "Best in Show," overall Global Marketing Excellence Award, and "Best in Class, Juice Category" for our.
Jan 2012 - May 2014
Global Brand Director, Coca-Cola - Global Headquarters
Accountable for developing consumer platforms' vision, strategy, and plans for the world.- Coca-Cola TM growth 2010: +4% sales, the highest in the 21st century.- Led global platforms for Meals (“Better Together”) and Christmas, with more than 90 countries applying it in the most successful year for the brand in the current century.
Jan 2009 - Dec 2011
Global Marketing Manager, Coca-Cola Innovation - Global Headquarters
Responsible for developing breakthrough beverage packaging and equipment innovation for the world.- Led the development of a marketing plan to turn a technology that converts plants into plastic bottles into a consumer-facing packaging environmental solution: Plant Bottle, which rolled out worldwide.- Executed a plan to launch Grip Bottle, an adaptation to.
May 2006 - Dec 2008
Brand Manager, Coca-Cola - Mexico
Jan 2004 - May 2006
Assistant Brand Manager, Coca-Cola - Mexico
Jan 2003 - Dec 2003
Assistant Brand Manager, Ciel Water - Mexico
Jan 2002 - Dec 2002
Operations Representative, Central Region - Mexico
Jan 1999 - Dec 2001
3 education records
Alejandro Ferrer education
Msc Behavioral Science
The London School Of Economics And Political Science (Lse)
Education record
Tecnológico De Monterrey
Post Graduate Studies Marketing, Marketing
Tecnológico De Monterrey
FAQ
Frequently asked questions about Alejandro Ferrer
Quick answers generated from the profile data available on this page.
What company does Alejandro Ferrer work for?
Alejandro Ferrer works for BeWay - The Behavioral Way.
What is Alejandro Ferrer's role at BeWay - The Behavioral Way?
Alejandro Ferrer is listed as CMO | Marketing Vice President | London School of Economics | at BeWay - The Behavioral Way.
What is Alejandro Ferrer's email address?
AeroLeads has found 1 work email signal at @na.ko.com for Alejandro Ferrer at BeWay - The Behavioral Way.
Where is Alejandro Ferrer based?
Alejandro Ferrer is based in Mexico City Metropolitan Area, Mexico, Mexico while working with BeWay - The Behavioral Way.
What companies has Alejandro Ferrer worked for?
Alejandro Ferrer has worked for Beway - The Behavioral Way, Independent, and The Coca-Cola Company.
How can I contact Alejandro Ferrer?
You can use AeroLeads to view verified contact signals for Alejandro Ferrer at BeWay - The Behavioral Way, including work email, phone, and LinkedIn data when available.
What schools did Alejandro Ferrer attend?
Alejandro Ferrer holds Msc Behavioral Science from The London School Of Economics And Political Science (Lse).
What skills is Alejandro Ferrer known for?
Alejandro Ferrer is listed with skills including Shopper Marketing, Trade Marketing, Marketing Strategy, Business Strategy, Marketing, Fast Moving Consumer Goods, and Brand Management.
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