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Alex Florio personal email
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Alex Florio is a Sales Director at Place Exchange at Place Exchange. He possess expertise in advertising, media buying, digital media, digital strategy, digital marketing and 15 more skills.
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Sales DirectorPlace Exchange Sep 2022 - PresentNew York, Ny, Us -
Agency LeadCardlytics Oct 2021 - Aug 2022Atlanta, Ga, Us -
Sales DirectorOgury Jan 2020 - Oct 2021London, London, Gb -
Sales ManagerOgury Nov 2017 - Jan 2020London, London, Gb
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Director, Agency SalesYieldbot Jan 2017 - Nov 2017New York, Ny, Us -
Account Executive, Agency SalesYieldbot Feb 2016 - Jan 2017New York, Ny, Us
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Director, Digital InvestmentMec Oct 2015 - Jan 2016London, London, Gb• Lead all media buying aspects of assigned accounts• Advise teams on buying practices and GroupM deals • Oversee budget allocation process for media and fees across all media platforms; accurately project costs and anticipate the financial results of plan revisions• Ensure all client materials/correspondence are on strategy and of the highest quality, representing the strength of ideas that MEC offers • Build/maintain effective working relationships internally and with client, media vendors, and GroupM teams• Write POVs, media objectives, strategies, and tactics -
Manager, Digital InvestmentMec Apr 2014 - Sep 2015London, London, Gb• Integrate within Digital planning teams to help centrally manage negotiations/rate tracking/planning costs/benchmarking/budget management of assigned account(s)• Oversee implementation of media plans and ensure the execution of all media is in alignment with objectives of the plans• Coordinate and consolidate media spending across clients for sites/publishers in conjunction with Digital Planning teams • Establish investment best practices (intelligence/arbitrage), spend trends (video, display, mobile, etc.), benchmarking, and set market• Write POVs, media objectives, strategies, and tactics• Negotiate digital programs and rates for clients• Demonstrate better pricing, efficiencies and impact across sites, MEC, & GroupM
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Senior Investment AssociateUniversal Mccann Oct 2012 - Apr 2014New York, Ny, Us• Develop media objectives, strategic plans, media recommendations and overall plan direction to meet goals and objectives of media, client services and/or the client• Effectively manage multiple media projects, develop project estimates, set budgets, maintain accurate records and files for assigned accounts and projects, devise schedules, and present plans as necessary to client team and/or client• Construct competitive analyses• Write POVs, media objectives, strategies, and tactics• Utilize media research skills and tools to gather information and drive key insights and strategies to be used in the development of media plans • Oversee implementation of media plans and ensure the execution of all media is in alignment with goals, budgets, and objectives of the plans• Keep up to date on all communications with regional planning contacts including buy authorizations, tracking reports, buy changes, creative specifications, etc -
Planner, Digital & Magazine ActivationZenithoptimedia Apr 2012 - Oct 2012London, London, Gb- Develop and strategize request for proposals - Responsible for creating Integrated Media Plans, digitally and magazine specific- Manage Assistant’s responsibilities and development - Act as a liaison between the client and publishers/creative teams- Negotiate buys, makegoods, positioning, rates and value add- Oversee billing and finance reconciliations -
Assistant Planner, Digital & Magazine ActivationZenithoptimedia Apr 2011 - Mar 2012London, London, Gb- Present data and insights to internal stakeholders- Assigning Pub codes, Insertion Order distribution/upkeep- Assisting in creating Integrated Media Plans, Digitally Specific and Magazine Specific Plans- Assess media opportunities and place appropriate value- Finance and Billing Reconciliation- Assist in negotiation of Buys, Makegoods, Positioning, and Value ADD Negotiations- Prepare and deliver buying and or trafficking specs and guidelines- Review, verify and maintain media buys to ensure proper execution
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InternTed Jun 2009 - Aug 2009- Prepared weekly and monthly reports explaining content usage and viewer history for TED’s website as well as managed and organized all website videos.- Examined video search by KeyWord- Analyzed video history for sponsorship placement
Alex Florio Skills
Alex Florio Education Details
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Elon University - Martha And Spencer Love School Of BusinessMarketing
Frequently Asked Questions about Alex Florio
What company does Alex Florio work for?
Alex Florio works for Place Exchange
What is Alex Florio's role at the current company?
Alex Florio's current role is Sales Director at Place Exchange.
What is Alex Florio's email address?
Alex Florio's email address is af****@****ics.com
What is Alex Florio's direct phone number?
Alex Florio's direct phone number is +121222*****
What schools did Alex Florio attend?
Alex Florio attended Elon University - Martha And Spencer Love School Of Business.
What skills is Alex Florio known for?
Alex Florio has skills like Advertising, Media Buying, Digital Media, Digital Strategy, Digital Marketing, Online Advertising, Media Planning, Social Media Marketing, Marketing, Doubleclick, Mobile Marketing, Comscore.
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