Alex Fried Email & Phone Number

Middleton, Wisconsin, United States

● Manage a $75M portfolio across 13 custom window treatment categories under the Bali national brand as well as other Private Label brands● Successful in achieving 7% sales growth (2021 vs 2022) & maintain 35% market share in 2022● Develop and execute strategies to drive profitable growth utilizing promotions● Manage negotiations of promotional & rebate contracts, price increases, product placement opportunities, and tailored category line extensions● Analyze production trends, customer service metrics, and supply reports to identify needs for managed expectations with key account personnel● Lead the design, preparation, and delivery of quarterly business reviews, sales presentations, product overviews, & new product training● Collaborate with internal support teams to identify creative product and promotional options for revenue growth with customers

Middleton, Wisconsin, United States

● Coordinated the planning, development, and launch of retail projects, ensuring adherence to project and account timelines for US, .COM, & Canada retail operations● Provided strategic direction, leadership, and program governance for a physical sampling program update, which successfully supported sample demands across all retail accounts● Coordinated the execution of in field operations for new product updates, promotional initiatives, and overall sales strategies across 2,000 retail stores, 6 regions, & 93 Field Sales Representatives● Provided comprehensive project status reports throughout lifecycle to 20+ project teams, stakeholders, and sponsors encompassing budget estimation, scheduling, & resource planning● Collaborated with retail accounts to ensure alignment of project inputs and business strategies ● Streamlined program management methodologies and communication within the retail department resulting in efficiency and cohesion among stakeholders● Extended technical support for Retail Senior VP by embedding processes and procedures ensuring KPI goal success

Mcfarland Wi

● Coordinated with cross-functional teams to define pre-installation requirements, project deliverables, and target metrics● Developed scope, identified highest value service solution, coordinated schedule, & monitored project quality to ensure budgets were met and margins intact● Reviewed technical architecture drawings and product installation requirements in order to extend pricing support for sales teams to use during negotiations● Observed and monitored installation to meet deadlines using agile methodologies given unpredictable logistical complications● Performed site evaluations for compliance with established project objectives and organizational policies● Assessed and accommodated strategic changes in project scope and negotiated budgetary changes

Waunakee, Wi

● Reviewed company financials and formulated company budget to accomplish short and long-term goals● Researched product offerings and competition to develop effective branding strategies● Designed user experience of website and proprietary database management system● Developed metrics and data collection systems to enhance marketing strategies● Maintained awareness of staff workloads and vital statistic standings in order to assess and accommodate changes● Evaluated performance of 23 staff members for compliance with established policies and objectives

● Delivered newscasts, announced radio playlists of music selections and contests, provided weather and traffic conditions, delivered sport scores, and commented on local/global news stories