Alex Fried Email & Phone Number

Middleton, Wisconsin, United States

• Manage a $75M portfolio across 13 custom window treatment categories under the Bali national brand as well as other Private Label brands
• Successful in achieving 7% sales growth (2021 vs 2022) & maintain 35% market share in 2022
• Develop and execute strategies to drive profitable growth utilizing promotions
• Manage negotiations of promotional & rebate contracts, price increases, product placement opportunities, and tailored category line extensions
• Analyze production trends, customer service metrics, and supply reports to identify needs for managed expectations with key account personnel
• Lead the design, preparation, and delivery of quarterly business reviews, sales presentations, product overviews, & new product training

Middleton, Wisconsin, United States

• Coordinated the planning, development, and launch of retail projects, ensuring adherence to project and account timelines for US,.COM, & Canada retail operations
• Provided strategic direction, leadership, and program governance for a physical sampling program update, which successfully supported sample demands across all retail accounts
• Coordinated the execution of in field operations for new product updates, promotional initiatives, and overall sales strategies across 2,000 retail stores, 6 regions, & 93 Field Sales Representatives
• Provided comprehensive project status reports throughout lifecycle to 20+ project teams, stakeholders, and sponsors encompassing budget estimation, scheduling, & resource planning
• Collaborated with retail accounts to ensure alignment of project inputs and business strategies
• Streamlined program management methodologies and communication within the retail department resulting in efficiency and cohesion among stakeholders

Mcfarland WI

• Coordinated with cross-functional teams to define pre-installation requirements, project deliverables, and target metrics
• Developed scope, identified highest value service solution, coordinated schedule, & monitored project quality to ensure budgets were met and margins intact
• Reviewed technical architecture drawings and product installation requirements in order to extend pricing support for sales teams to use during negotiations
• Observed and monitored installation to meet deadlines using agile methodologies given unpredictable logistical complications
• Performed site evaluations for compliance with established project objectives and organizational policies
• Assessed and accommodated strategic changes in project scope and negotiated budgetary changes

Waunakee, WI

• Reviewed company financials and formulated company budget to accomplish short and long-term goals
• Researched product offerings and competition to develop effective branding strategies
• Designed user experience of website and proprietary database management system
• Developed metrics and data collection systems to enhance marketing strategies
• Maintained awareness of staff workloads and vital statistic standings in order to assess and accommodate changes
• Evaluated performance of 23 staff members for compliance with established policies and objectives

• Delivered newscasts, announced radio playlists of music selections and contests, provided weather and traffic conditions, delivered sport scores, and commented on local/global news stories