• Product marketing lead for suite of SaaS solutions including: Bot Mitigation, Fraud Mitigation and Client-side Security• Strategic planning and delivery for new products and feature releases (was assigned and delivered a new product launch within five months of joining)• Plan content strategy for core collateral, create the content and advise relevant teams (sales/marketing/customer service) of what is coming• Present at industry conferences and smaller 'breakfast meeting' style events (both on and offline)• Key contributor to analyst relation projects such as Forrester Waves• Led competitive intelligence gathering initiatives with limited resources (including web research, technical documentation analysis, win/loss analysis and calls with customers)• Develop product and industry messaging, liaising with stakeholders such as product management, sales, marketing and other client-facing teams• Run training webinars for sales, customer service and other client-facing roles covering key features, positioning, objection handling and competitive intelligence• Work with Product Managment to create detailed internal FAQs that can be used by sellers for a high-level understanding of benefits through to sales engineers and CS who want a technical understanding• Liaise with marketing teams to advise on demand gen content strategy and review assets for technical accuracy/correct positioning

• Product marketing champion and evangelist for Sophos' flagship endpoint security solution, Intercept X and XDR (extended detection and response)• Planned and delivered GTM for key product launches covering XDR, EDR (endpoint detection and response) and protection• Plan and create all product collateral and demand gen assets including web pages, datasheets, slide decks and videos • Develop product messaging, liaising with stakeholders such as product management, sales, marketing and competitive intelligence• Run training webinars for internal and channel sales teams covering key features, positioning and objection handling• Responsible for both internal and external (channel and customers) product communications• Work closely with MDR (managed detection and response) team to incorporate MDR into the Intercept X messaging and positioning

• Created marketing campaigns covering a variety of mediums (e.g. email, web pages, infographics) that were used by global field marketing teams to generate demand• Assets covered top of funnel activity such as videos to late funnel assets including solution briefs• Wrote content for different audiences, including prospects, existing customers or partners• Worked closely with product teams to ensure assets are high quality and relevant• Regularly presented and utilized internal communication tools to ensure wider marketing and sales teams were aware of and using assets• Project managed campaign creation via Asana, and liaised with designers to create assets and worked with online teams to optimise keywords and web pages• Used Tableau to track and report on marketing campaigns for senior marketing management• Managed the creation of translated marketing assets for non-English regions

• Responsible for creating relevant and interesting copy in offline and online literature, including printed magazines, websites and product descriptions• Tailored copy for different audiences, industries and mediums• Managed the production of press releases and case studies by co-ordinating with clients, designers and journalists• Assisted with budget allocation and campaign planning• Ran social media accounts, including LinkedIn, Facebook and Twitter• Liaised with partners and suppliers for marketing collaborations and funding• Helped sales teams to create engaging presentations and demos while staying within brand guidelines• Working knowledge of Dreamweaver and HTML