Alex Gibson Email and Phone Number

Responsible for Verticurl's clients & our team in Australia & New Zealand.

Responsible for Verticurl’s Clients and Team Success and Development across Australia & New Zealand; along with the provision of strategic MarTech services.

Verticurl is a demand generation & digital transformation consulting firm, helping companies worldwide improve processes, drive leads and grow revenues. We work closely with our clients to help them get up and running quickly to maximize the benefits of marketing automation. With extensive expertise in marketing, segmentation and analytics, campaign planning and management, our consultants work with clients to build strategic demand centers that drive growth.Founded in 2006, we work with organizations ranging from small regional businesses to global multi-national corporations to implement and integrate their marketing automation vision. Verticurl is a global organization with offices across APAC, EMEA & North America.Responsible for support of Verticurl’s clients in the APAC region, with a focus on ANZ, I work closely with key clients to develop successful marketing processes, campaigns & demand generation-focused outcomes.• Areas of Responsibility & Expertise include:- Leading regional & local teams to support client success across APAC- Global Demand Center Management & Support- Digital Marketing- Database Management & Analysis- Marketing Automation Platform Management- Lead & Pipeline Management- Marketing Process Optimisation- Channel and Customer Loyalty Marketing- Engagement with key partners, including Oracle Eloqua, Marketo, Adobe, IBM & Salesforce.com

Harte Hanks is a marketing services company offering an array of integrated, multichannel, data-driven solutions for top brands around the globe. The focus of the Australian office is B2B marketing on behalf of leading IT clients across the APAC region.Responsibilities:• Engage & develop relationships with relevant stakeholders in key client accounts to maintain existing projects, plan future projects, report & measure results, explore, suggest & develop additional value add projects• Management of Campaign Manager team, including at a campaign & overall performance level• Development of best in class practices across range of client services offered• Achieve revenue & margin targets for key client accounts• Provide internal budget forecasting & reporting• Identify & develop new clients• Engage & develop existing supplier relationships; identify & develop new supplier relationshipsAchievements:• Successful expansion of services within key existing accounts – including provision of services to additional marketing divisions & expansion of service offerings utilized by divisions with existing programs• Worked with campaign management team to ensure all projects within managed accounts have met or exceeded client targets & operated within 105% of allocated budget• Entrusted with responsibilities of acting Managing Director while current MD on leave• Successful acquisition & ongoing development of local accounts• Successful design & development of cost-efficient & scalable integrated lead nurture & qualification campaign for new client

Harte Hanks is a marketing services company offering an array of integrated, multichannel, data-driven solutions for top brands around the globe. The focus of the Australian office is B2B marketing on behalf of leading IT clients across the APAC region.Responsibilities:• Management of multiple & varied short-term & long-term B2B direct marketing campaigns for IT clients across the APAC region.• Accountable for campaign budgets - tracking & invoicing• Client reporting on program performance, including QBR development & presentations• Recruitment, training & development of staff in both ongoing & short-term campaigns• Management and development of internal Salesforce.com database to co-ordinate campaigns• Development of new marketing campaigns & strategies for & in consultation with Tier 1 IT clientsAchievements:• 95%+ of programs developed and managed met or exceeded client ROI & marketing targets, and been run on or under budgets• Instituted internal product training & staff development structure for ongoing APAC campaign, utilizing culturally-specific methodologies• Re-designed reporting & tracking structure for ongoing client to more accurately reflect program results in terms of margin, revenue & additional benefits• Development of relationship with 50% revenue growth with major ongoing client through successful demonstration of value of OTM vs. DM in ANZ SMB market• Modified database structure for ongoing ANZ B2B campaign to improve staff efficiency (by 200%) & reporting accuracy

Advancedlife is a leading nationwide provider of photographic & digital printing solutions & services, operating for 27 years. A family owned business with over 300 staff, its main areas of focus include: Education market (Schools, Universities, Child Care); Corporate & Event market; Sports market; Fundraising market.Responsibilities:• Direct strategy & focus of National Telesales & Marketing team - 15-20 staff• Planning & execution of integrated sales & marketing campaigns for new & existing products & services• Engage with State Branch Managers to provide sales & marketing direction & support• Recruitment, training & development of sales staff• Performance analysis & evaluation of individual staff & overall team, reporting to Manager of Events Division & General Manager• Design & development of marketing material & involvement in product developmentAchievements:• Team performances in excess of company targets across all sectors in 2008 & 2009• Developed new performance review & evaluation structure to allow greater staff feedback and emphasis on team contributions & success• High retention rate of sales staff, alongside 100% growth in size of telemarketing team

Advancedlife is a leading nationwide provider of photographic & digital printing solutions & services - its main areas of focus include: Education market (Schools, Universities, Child Care); Corporate & Event market; Sports market; Fundraising market.Responsibilities:• B2B Sales through phone & field sales to all four major areas of service• Business development• Account management for developed client base• Customer serviceAchievements:• Established Corporate & Event sector at Advancedlife as a valid business stream through personal sales success. This included the development of partnerships with many of Australia’s leading hotels & function venues. • Contributed to growth of Sports sector as a major business stream through direct sales to Sporting organizations throughout Australia, incl. initiation of partnership with major clubs & associations• In 2008-9 made company high level of sales appointments• Client retention rate of over 90% across all areas of personal account management

Located at Macquarie University, the Institute acts as a pathway to University for both domestic & international students.Responsibilities:• Running tutorials of combined domestic & international student groups for Mathematics courses offered by SIBT• Preparing & developing course material• Designing course assessments & marking guidelines• Lecturing in Mathematics courses offered by SIBT when requiredAchievements:• Ranked in highest band of all categories in student reviews of staff performance• Initiated additional classes for students experiencing difficulties in mathematics / learning mathematics in an English-speaking environment

Dunmore Lang College is an independent residential college affiliated with Macquarie University. The college offers residential services for University students, alongside outstanding Conference & Event facilities & hospitality services.Responsibilities:• Care & personal development of student residents• Academic advice & tutoring of college residents, in Chemistry, Physics, Mathematics, Ancient History, French, Latin, Ancient Greek & Essay-writing• Assistant in running Conferences & Events held at the College- As Tutor Director (2004)• Leadership, recruitment, training & development for team of 12 Resident Advisers & 10 Resident Tutors• Director of College BoardAchievements:• Involvement in establishment of Conference & Events facilities & programs at the college, in-line with the College’s process of developing inter-University partnerships• Involvement in Alumni Program engagement• Successful progress of mentored students, in academic & personal development• Enhancement of team building exercises within training & development programs for Resident Advisers & Tutors

One of Australia’s leading Universities, the ICS Division incorporated Departments including Mathematics, Computing, Electronics & Physics.Responsibilities:• Promoting Macquarie University’s ICS programs to the High School market• Training & Development of High School teachers in aspects of the HSC Syllabus in subjects of Physics, Computing & Electronics• Design & Demonstration of innovative practical experiments relating the HSC Syllabus to areas of research at Macquarie for Year 11 & 12 studentsAchievements:• Successful co-ordination of Training programs for groups of 50+ High School staff• Completion of folio of practical experiments for HSC Students within time-frame & budget