After over 15 years working in the medical device business, I have decided to harness my experience in Management, sales and marketing to help businesses exploit their potential.My services include: Business Development, Market Analysis, Business Planning, Go to market strategy, Sales management and processes.

I was responsible for all commercial activities in Israel, starting from analyzing the market and understanding market needs, as well as introducing new solutions to the market.I Planned, established and implemented our sales strategy in order to achieve commercial objectivesI increased the company's revenue by factor of 3 I managed a full P&L from planning point to execution while growing profit on yearly basis.I was working closely with global executive functions as local point of contact making sure that local business is in coordination to corporate vision and values, business standards, code of conduct and complianceI know how to set business targets, KPIs, and business objectives which contribute to the organization success.I was leading leading all negotiation processes with strategic B2B customers and groups (KOLs, hospitals, HMOs) and I know how to get it done.I have strong knowledge of pricing and reimbursement schemes, complex sales agreements and contracts closure.My leadership style contributes to employee development through feedback and honest coaching.I am a strong follower of tools and technologies that help to drive the business as I have successfully implemented 2 CRMs (Dynamics and later SalesForce.com)

Responsible for business planning, setting targets and ambitions, directing and driving the sales team to meet targets.Close working relationships with suppliers from Germany, France, USA with full involvement in business development with strategic partners, in Israel and abroad.