Established in 1924, ETERNUM specialises in the creation, production and sale of stainless steel cutlery. We have made it our core business, while renewing our collections with new creations from year to year. We have a focus on both ETERNUM branded cutlery as well as OEM cutlery product development for our partners in foodservice, retail or import and distribution.

Largest business unit within Allinox. Good for 70% of the general turn over. Strategic (private label) cookware programs development on a worldwide base with importers, distributors, retailers and other houseware & cookware brands. Besides private label cookware, the business unit ran also the BRABANTIA license program for cookware.

On 26th of October 2004, I started as SALES & EXPORT MANAGER Europe, Australia & Africa for ALLINOX NV in BELGIUM. My rol grew very fast to become the Global Business Development Director.Export & import expertise, sales, marketing, far east sourcing and negotiation skills on senior category management level. My goal is always to achieve a long term partnership between supplier and customer and to find the best possible commercial deals which are profitable for manufacturers, distributors; retailers and customers in general. Allinox is a global producer of cookware. Next to their own Chinese production in Xinxing (AXA XX), they own a major European cookware brand BEKA. Further they sell cookware to different other houseware brands and various private label programs for food and non-food retailers.Allinox NV has their headquarters in Belgium and sales offices / showrooms in France, Germany, Hong Kong and USA. 1. BEKA cookware. A high end cookware program with focus on functionality, design, innovation and consumer price. More information on www.beka-cookware.com . I am the responsible sales & export manager for the Western-European, Australian and African market 2. BRABANTIA COOKWARE: similar to the BEKA sales policy but this is a licensee business between Allinox NV and Brabantia in the Netherlands. 3. OEM or PRIVATE LABEL cookware programs for several global retailers; other cookware brands; or different household brands.

Responsible for the business unit “frozen fruit” with worldwide selling and buying. Partly prospecting and managing our customer’s portfolio (distributors, industry, retail and foodservice). Partly worldwide buying and following the international fruit market with obvious risks of this trading day to day business.