A newly created disruptor in the nutraceutical industry with our cutting-edge pearl powder capsules. Created to enhance the body's regenerative and repair capabilities, our purest formula is specially designed to promote strong bones and healthy skin.

Managing the interests of global brands in the real estate, travel and leisure sector across business planning & strategy, concept development, marketing & sales.

Suwaidi Pearls is the first cultured Gulf pearl farm in the Middle East, located in Ras Al Khaimah, UAE. The focus is to revive the Gulf pearling industry by reinstating the pearl culture to the region, through the cultivation of the Gulf pearl oyster. As Marketing Director, responsibilities included developing the infrastructure for the re-finance of the Jewellery Business Unit, developing the business plan for an integrated lifestyle business including jewellery, hospitality and tourism. This included market research, segmentation and strategic insight, managing the in-house team and external agencies, budget management and development of sales and marketing strategy, creation and implimentation of strategic partnerships and 3rd party collaborations, and managing press and social media.

Innovative marketing consultancy, Auric, providing a platform for jewellery designers to connect with target buyers and achieve sales and marketing goals. Delivering hand holding and management solutions aimed at brand building, raising awareness and driving sales through targeted marketing campaigns. Offering a flexible service, tailored to the needs of the designers and brands that provides time relief and an effective route to market.Working with prestigious brands and organisations such as Boucheron, Swarovski, Harvey Nichols, Harrods, Astley Clarke, Liberty, London Fashion Week and Four Seasons Hotels & Resorts.

SHO Fine Jewellery is a boutique jewellery brand renound for it's unique fusion of eastern traditions and western sensibilities, founded by award winning designer Sarah Ho. Responsible for developing wholesale, retail and ecommerce accounts, as well as driving marketing and sales initiatives. We delivered many successful brand collaboration projects with prestigious brands and organisations such as Swarovski, Coutts, World Land Trust, as well as debuted on the catwalk at London Fashion Week.

A non-profit industry supported organisation, The Tanzanite Foundation strives to develop the Tanzanite industry. This increasing consumer awareness and providing assistance to a range of stakeholders in the Tanzanite value chain. Responsible for promoting and educating on this extraordinary gemstone that only occurs in only one place worldwide. Tanzanite’s exquisite colour is an intriguing mix of blue and purple is unlike any other gemstone. Thanks to its unusual aura and the help of the New York jeweller's Tiffany, it has become one of the most coveted gemstones in the world.Working with both trade and consumers to create and sustain the demand through international collaberations and partnerships.

2011 Direct Marketing Agency of the Year, LIDA is part of the M&C Saatchi family. LIDA focuses on direct and digital solutions that are aimed at creating better customer connections between brands and consumers. I completed the M&C Graduate Training programme and working on numerous accounts including Matalan, Natwest, BA and Pilgrims Choice Cheddar.