Alex Guy Email & Phone Number

Toronto, Ontario, Canada

• Responsible for the entire private label production process:1. Market Research (WGSN, Trade shows such as Magic & Agenda in Las Vegas, Other online resources etc..)2. Planning styles working closely with the General Merchandising Manager.3. Develop and present seasonal business strategies4. Negotiate with vendors to secure cost and delivery5. Perform size and colour analysis to determine correct size ratios and units per colour6. Work with QC and Assistant buyers to approve Fit samples, Lab Dips, Strikeoffs, Pre-production samples, TOP Samples, Trims, Labelling etc...7.Determine the correct retail for each class/item based off of past selling history, market trends and our target customer7. Follow up with the vendor to ensure goods are shipping on time. This has been extremely difficult over the past year with Covid, especially in 2021 as Bangladesh has gotten hit really hard, and most of my assortment is from Bangladesh.8. Work with our Freight forwarder to have the goods shipped on time and our overseas inspection team to ensure goods are high quality• Promoted to Buyer after 12 months in the Junior Buyer Role• Responsible for Men's & Boy's "Graphics" & "Knit Tops" at Urban Planet & West 49• Work closely with my Assistant and the graphics department to create a high performing team that delivers results• Planning and Managing a seasonal budget of approximately $5,000,000 • Forecast sales trends • Work with the store operations team whenever they have customer/product questions• Negotiate with vendors to achieve the highest quality of products, quickest delivery time and the most competitive cost• Planning requires in depth knowledge of Microsoft Excel and various internal software programs • Continue to build strong business relationships with vendors all over the world, Bangladesh, China, Canada and USA• Analyze competitors on a regular basis. This includes but is not limited to: Competition reports, Market analysis, Store walkthroughs etc..

Toronto, Canada Area, 50 Dufflaw Road

• Was Responsible for writing and approving purchase orders using “Smart Retail” with extended retail costs of up to $500 000. Wrote orders for essentially every product in the Men's department including; woven tops and bottoms, fleece tops and bottoms, accessories and graphic t-shirts. Sent vendors the necessary forms upon approval of the purchase order and completed any other necessary follow up.• Created trend and competition reports based on my knowledge of the industry, research of the market and the industry, and our company’s product line and target customer. Some of the reports focused on; Street style at music festivals, Emerging trends and Athleisure. Parts of these reports were/will be used for inspiration for upcoming seasons and as well as presentation pieces.• Worked with buyers to execute seasonal fashion plans within a budget. This included negotiation with vendors for a better price/discount which is where vendor relationships become essential. Vendors varied from location; dealt with vendors in China, Bangladesh, USA and Canada.• Performed follow up with vendors on a daily basis ensuring all the necessary pieces are coming together in the right amount of time so that products hit the shelves by their target date. This includes such things as Bulk Fabrics, Lab Dips, Fit Samples, Pre Production Samples and Shipment Samples. • Assist in fitting sessions, ensuring the garment is matching the specifications and up to quality standard.• Performed open order reports and follow up, ensuring Purchase Orders met their deadlines and that stock was hitting shelves on time.• Ensured Barcodes and Price stickers were correct using AS 400 software and confirmed with vendors via email.

Toronto, Canada Area, 323 Queen Street West

• Assisted in the sneaker purchasing process, utilizing my knowledge of current trends and past customer requests ensuring a more desired product range resulting in higher sales and stronger customer loyalty. Additionally, I would have to keep each seasons total purchase spend within the designated budget while still meeting customers needs and bringing in new products and brands.• Built, maintained and strengthened vendor/wholesaler relationships to ensure maximum product selection. This included contacting vendors via email and phone as well as visiting showrooms.• Received and manage physical inventory, POS inventory and website inventory allowing for more efficient sales and the ability for other employees to perform their task more effectively• Responded and completed any customer requests/complaints/questions via phone, email or face-to-face, ultimately increasing store sales and customer relationships• Ran the general day-to-day activities in the store, which involved opening, closing and being responsible for both Point of Sale systems.

Halifax, Canada Area

Post Graduate Certificate, International Fashion Management And Development, A-

Bachelor Of Management, Entrepreneurship/Entrepreneurial Studies, A-

Diploma, B+