Managed flagship brands and all aspects of the product development life cycle.• Provided proof of concept, ID, packaging costs, tooling and product improvements.• Worked with engineering, sales/marketing, Quality Control, and production departments.- Collaborated with marketing to ideate new products and guide item assortment- Worked with the design team to influence product and packaging design- Gathered info from market research that formulated themes, trends, and key subcategories• Oversaw all development timelines from start to finish.• Managed fit, outlook, and function of each product.

Managed flagship brands and played an integral part of launching FAO Schwarz worldwide.• Ensured implementation of communication strategy for the product lines.• Developed and maintained strong, high-yield product lines through extensive retail and tradeshow audits, trend analysis, and sales performance data review.• Successfully built new business through effective design and implementation of strategic marketing and branding plans.• Ensured the diligent and accurate maintenance of comprehensive development roadmaps, which included seasonal goals and tracking.• Collaborated with sales and account teams to create compelling and engaging sales support materials that enhanced sell-in and pulled through products and promotions.• Managed, coordinated and directed lifestyle photography shoots that highlighted the creative talent and product category.

Supported the international sales force with a comprehensive range of sales tools. • Coordinated and managed collateral material, competitive and consumer market data, launch kits, sales samples, product training, and merchandising plans.• Formulated and implemented sales support strategies that promoted maximum account and channel growth.• Led a cross-functional team with integration on product specs and descriptions and layouts/design, achieving cost efficiencies in marketing, production, and distribution.• Provided graphic support and direction for industry-specific advertising.