Alex Hoffman was born and raised in a small town Massachusetts after completing his Bachelor’s Degree at Curry College. Majoring in Health and Communication, Alex has always been passionate about personal fitness and holistic wellness. He is currently the marketing and sales executive for Green Gorilla, Inc., an international brand targeting the hemp & cannabis industry. Prior to GG, Alex relocated to Malibu he found a community that echoed his lifestyle and personal values and began work with renowned smoothie and juice destination, SunLife Organics.Alex thrives on spreading the holistic importance of well-being and healthy living. During his 6 years with SunLife he became a central connection within the Malibu community and launched both the Thousand Oaks and Calabasas SunLife smoothie bars.After honoring SunLife for over two years, Alex felt the need to focus his skills on a new opportunity which was Living Well. Living Well is a wealth management operation that focuses on healthy communication within the family and proper distribution of the funds within high net worth families to further strengthen the health, communication and overall wellness of those involved. Alex carries with him a diverse range of skills to Living Well, including marketing, interpersonal relations, a deep understanding of the wellness lifestyle, experience in the art of holistic living, diet management, fitness motivation and community. He also works closely with Living Well’s experts and coaches to provide tailored topics and experiences at the Living Well Vision & Wellness Retreats.Alex works closely with children and enjoys the challenges and great rewards of helping young people. He is also an accomplished photographer and surfer, and all-around athlete.