Alexandra Hooker

Alexandra Hooker Email and Phone Number

Strategic Finance Manager | FP&A, Data-Driven Insights, Retail Sales Analysis, Price & Promotion Optimization @ Nestlé
Greater Cleveland
Alexandra Hooker's Location
United States, United States
Alexandra Hooker's Contact Details
About Alexandra Hooker

Highly motivated business professional with 12+ years of experience in Corporate Finance & Revenue Growth Management • Expertise in translating complex data into actionable insights & strategies • Passion for data analysis, financial modeling & strategic influence • Ambitious self-starter with a proven aptitude for learning quickly & creative problem-solving

Alexandra Hooker's Current Company Details
Nestlé

Nestlé

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Strategic Finance Manager | FP&A, Data-Driven Insights, Retail Sales Analysis, Price & Promotion Optimization
Greater Cleveland
Website:
nestle.com
Employees:
198363
Alexandra Hooker Work Experience Details
  • Nestlé
    Nestlé
    Greater Cleveland
  • Nike
    Finance Manager, Digital Innovation
    Nike May 2022 - Aug 2023
    Beaverton, Or, Us
    Provided Nike’s Digital Consumer Innovation team with dedicated financial support & strategic guidance around effectively managing a $14M annual portfolio budget― Supplied best-in-class financial, analytical & strategic support to Innovation business partners including Nike’s Vice President of Innovation Labs, Valiant Labs General Manager, Valiant Labs Head of Portfolio & the CFO for Advanced Innovation― Exercised thought leadership & independent judgment in developing methods, techniques & criteria for achieving objectives― Established monthly routines & cadences with key stakeholders to ensure alignment on project plans, provide financial transparency & maintain precise & accurate forecasts― Constructed highly complex statistical & financial models used to analyze aspects of project performance, predict potential headwinds & proactively shift funding as needed― Enabled business planning & investment related decision-making through advanced modeling & scenario analysis― Served as a critical member of the Investment Committee; responsible for overseeing key SG&A spend activities & providing advice on portfolio management decisions― Delivered analytics-driven insights to accelerate innovation growth for Nike Global
  • The Coca-Cola Company
    Senior Manager, Planning & Performance Management
    The Coca-Cola Company Mar 2021 - Aug 2021
    Atlanta, Ga, Us
    Accountable for supporting the Walgreens account team by developing customer business plans & evaluating pricing / promotional strategies to ensure that the strategic objectives & goals of Coca-Cola & the retailer were met― Led the evaluation & pricing strategy proposal for one of the most substantial off-cycle price increases to date, projected to grow annual retail sales by $5M ― Built financial models from diverse data sources used for market scenario planning― Fostered the development of fact-based customer evaluations, providing optimal strategies to deliver on internal revenue expectations & maximize retailer profitability― Presented recommendations to internal sales leadership & assisted in developing influential retailer sell-in plans― Influenced senior leaders by clearly & effectively communicating recommendations
  • The Coca-Cola Company
    Trade Strategy & Insights Manager
    The Coca-Cola Company Oct 2016 - Mar 2021
    Atlanta, Ga, Us
    Responsible for the deployment of North America’s Trade Promotion Optimization (TPO) tools & capabilities designed to maximize the return on the $4B annual spend investment― Interpreted, synthesized & communicated insights & best-practice guidance used to influence decision-making & ultimately accelerate sales growth & improve ROI ― Crafted compelling & actionable selling stories using syndicated data & visualization tools― Led event optimization analytics through routine assessments of post-promotion performance designed to generate revenue growth & expand shopper participation― Executed complex & comprehensive analyses to support the development of channel & customer-level promotional strategies that achieved share & profitability objectives― Provided thought leadership to steward & embed promotional optimization principles into commercial programs used to shape retail strategy & annual planning― Analyzed competitive behavior & performance to identify trends, distinguish opportunities & develop successful in-store execution of price, package plans
  • The Coca-Cola Company
    Senior Finance Manager
    The Coca-Cola Company Nov 2015 - Oct 2016
    Atlanta, Ga, Us
    Supervised a team responsible for the master data & data quality of one of Coke’s most integrated, cutting-edge planning & forecasting tools; the Financial Data Warehouse (FDW) ― Analyzed large datasets, detected data integrity risks & conducted root cause analyses ― Partnered with the Solution Architect to design new financial reporting capabilities― Evaluated workstreams to find process efficiency gaps & automation opportunities― Managed client needs by translating requests & ideas into goals & action plans
  • The Coca-Cola Company
    Finance Manager
    The Coca-Cola Company Nov 2014 - Nov 2015
    Atlanta, Ga, Us
    Managed a project team responsible for building & deploying the FDW platform designed to integrate multiple source systems into a ‘single source of truth’ for management reporting & budgeting (SAP BW)― Acted as a liaison between cross-functional teams to ensure key stakeholders were aligned on organizational design & reporting capabilities― Tracked & coordinated critical path activities, workflow dependencies & key milestone deliverables― Conducted complex analytical tasks & established intricate system design initiatives― Extracted, aligned, synthesized & reconciled data from various sources & systems― Assisted in overseeing project development including tracking key development milestones, coordinating critical path activities & communicating workflow dependencies― Established intricate system design initiatives & conducted complex analytical workstreams― Extracted, aligned, synthesized & reconciled data from various data sources & systems― Managed process improvement initiatives to streamline & standardize existing master data & data quality processes― Provided subject matter expertise on the FDW end-to-end design to internal stakeholders & business leads
  • Cox Media Group
    Senior Financial Analyst, Fp&A
    Cox Media Group Mar 2014 - Nov 2014
    Atlanta, Georgia, Us
    Supported Cox Media Group in creating, validating & launching several revenue analytics databases designed to enhance the business planning process for the national sales teams― Worked with IT to gather requirements, define the KPI’s & build tools― Performed market & industry analyses to identify trends & projections― Designed, created & customized models to assist management in understanding the key drivers of revenue generation
  • The Coca-Cola Company
    Senior Finance Analyst
    The Coca-Cola Company Mar 2013 - Mar 2014
    Atlanta, Ga, Us
    Served as a Senior Analyst managing & executing master data maintenance & governance routines across the company’s global financial systems― Evaluated conflicts, estimated risks versus benefits & identified alternative proposals― Promoted master data improvement initiatives including design, testing & implementation
  • The Coca-Cola Company
    Financial Analyst
    The Coca-Cola Company Nov 2011 - Mar 2013
    Atlanta, Ga, Us
    Cultivated & maintained strong relationships with customer business teams to design & deliver regimented & ad-hoc financial reporting to fulfill specific client requests― Assisted in the production of a homegrown data integration platform used to fulfill management planning & reporting needs― Ensured accurate data alignment between multiple systems utilized for extracting actuals, budget & forecast information― Formulated innovative solutions to simplify & enhance existing routines & reduce the ELT processing time during month-end-close routines
  • The Coca-Cola Company
    Management Reporting Analyst - Consultant
    The Coca-Cola Company Feb 2011 - Nov 2011
    Atlanta, Ga, Us
    Consulted for the Reporting Center of Excellence to assist with the integration of Coca-Cola North America’s financial reporting & analysis systems in the wake of a large-scale merger― Developed intricate data & system alignment initiatives to ensure P&L accuracy across business units ― Automated & streamlined recurring standardized reporting routines― Led end-user training for SAP & other Coca-Cola legacy source systems
  • Kroenke Sports & Entertainment
    Marketing & Sponsorships Summer Intern
    Kroenke Sports & Entertainment May 2009 - Aug 2009
    Denver, Co, Us
    Provided support to the Colorado Rapids Major League Soccer team with marketing & sponsorships― Created cost analysis for sponsor signage at the Major League Soccer complex― Collaborated with potential sponsorship partners to create mutually valuable initiatives― Choreographed gameday entertainment by researching potential events, formulating a game plan, coordinating with performers/participants, & overseeing the execution

Alexandra Hooker Skills

Financial Analysis Microsoft Excel Sap Budgets Leadership Process Improvement Strategic Planning Finance Analysis Management Sales Accounting Forecasting Customer Service Financial Reporting Marketing Account Management Powerpoint Income Statement Access Microsoft Office Creative Problem Solving Collaborative Leadership Project Management Sap Bw Sap Bi Sharepoint Microsoft Word Bex Analyzer Oracle Corporate Finance Managerial Finance Data Analysis Analytics Databases Enterprise Reporting Solutions Variance Analysis Master Data Management Data Quality Data Quality Control Data Quality Assurance Team Leadership Training Change Management Essbase Revenue Analysis General Ledger Cross Functional Team Leadership Financial Statements P&l Analysis

Alexandra Hooker Education Details

  • The University Of Georgia
    The University Of Georgia
    Finance

Frequently Asked Questions about Alexandra Hooker

What company does Alexandra Hooker work for?

Alexandra Hooker works for Nestlé

What is Alexandra Hooker's role at the current company?

Alexandra Hooker's current role is Strategic Finance Manager | FP&A, Data-Driven Insights, Retail Sales Analysis, Price & Promotion Optimization.

What is Alexandra Hooker's email address?

Alexandra Hooker's email address is al****@****ola.com

What schools did Alexandra Hooker attend?

Alexandra Hooker attended The University Of Georgia.

What skills is Alexandra Hooker known for?

Alexandra Hooker has skills like Financial Analysis, Microsoft Excel, Sap, Budgets, Leadership, Process Improvement, Strategic Planning, Finance, Analysis, Management, Sales, Accounting.

Who are Alexandra Hooker's colleagues?

Alexandra Hooker's colleagues are Carmen Martínez, Alberto Clemente García Álvarez, Michael Tamane, Yamini ., Solim Agba-Tadjali, John Carlos Andres Martinez Ruiz, Isabella Silva.

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