I started my role at VCCP helping the Cadbury UK and global teams navigate some of their biggest projects including the establishment of a new brand platform, a top secret new product launch and various significant seasonal platforms. After spending some time with the brilliant customer engagement team, I've now moved into a role on the VMO2 account. My first task was to provide strategic rigour on the Virgin Media side and help bed in the new brand platform (and launch a whole host of new… Show more I started my role at VCCP helping the Cadbury UK and global teams navigate some of their biggest projects including the establishment of a new brand platform, a top secret new product launch and various significant seasonal platforms. After spending some time with the brilliant customer engagement team, I've now moved into a role on the VMO2 account. My first task was to provide strategic rigour on the Virgin Media side and help bed in the new brand platform (and launch a whole host of new activity in the meantime). Now, my focus has turned to O2 and taking the brand on an exciting journey in the years ahead.Between all this, I'm a proud member of the incredible DEI Collective at VCCP, providing strategic input and guidance for a whole host of important activity and initiatives. Show less

Working with some of Australia's best known brands including ANZ, Origin and Medibank to effectively navigate significant change and shift perception to attract and retain new customer groups. Particular highlights include:- 'Breaking' ANZ's call centre, such was the demand generated from a business lending campaign- Creating Medibank's most engaging campaign of all time according to their own internal tracking (involving skinny dipping and heavy metal meditation, no less)-… Show more Working with some of Australia's best known brands including ANZ, Origin and Medibank to effectively navigate significant change and shift perception to attract and retain new customer groups. Particular highlights include:- 'Breaking' ANZ's call centre, such was the demand generated from a business lending campaign- Creating Medibank's most engaging campaign of all time according to their own internal tracking (involving skinny dipping and heavy metal meditation, no less)- Tapping into culture to reach a hugely cynical Gen-Z consumer for Asahi via their Vodka Cruiser brandI led a small (but mighty) group of strategists and strengthened my experience across a broad variety of different projects. Show less

The fully integrated nature of Y&R Melbourne helped round out my skillset and strengthened my focus on effectiveness. Across clients as varied as AGL Energy, Schweppes, Accor Hotels, Australia Post, Public Transport Victoria and the Commonwealth Games I had further opportunity to develop my experience in all of strategy's various permutations.

Having returned from travelling around Asia for 3 months I decided to spend some time freelancing at various agencies in London including Kitcatt Nohr Digitas, LIDA and TMW.

During my time at LIDA / M&C Saatchi I worked across a wide variety of digital, direct and fully integrated accounts. My work encompassed CRM / e-CRM, social media strategy, mobile strategy, general digital strategy, campaign integration and more.I lead the digital and direct planning on Virgin Holidays, developing a new CRM strategy across the entire customer lifecycle and devising a social media campaign to support the launch of the new brand campaign.Worked on various… Show more During my time at LIDA / M&C Saatchi I worked across a wide variety of digital, direct and fully integrated accounts. My work encompassed CRM / e-CRM, social media strategy, mobile strategy, general digital strategy, campaign integration and more.I lead the digital and direct planning on Virgin Holidays, developing a new CRM strategy across the entire customer lifecycle and devising a social media campaign to support the launch of the new brand campaign.Worked on various projects for Boots including the creation of the 2012 Christmas app after a successful pitch for the project. Lead the planning for a number of O2 projects including the launch of the O2 Wallet app. Subsequently devised strategies to drive acquisition and stimulate ongoing usage.Co-authored two white papers on the importance of visibility in clinical trials as part of a large scale project for DHL Supply Chain. Show less