Alex Howe Email & Phone Number

Sydney, Australia

Client Porfolio: Nike, Subway, rebel, Priceline, MJ Bale, Telstra, Aldi, NAB, TAG Heuer, Cupra, CaltexProperty Portfolio: Socceroos, Matildas, MiniRoos & Australia CupMajor Events: FIFA World Cup, FIFA Women's World Cup, Olympic Games, AFC Asian Cup, AFC Women's Asian Cup- Plan with sponsors to make football central to their sports marketing campaigns, promoting football in a manner complimentary to FA’s strategic pillars, driving consumption- Establish a detailed understanding of commercial partner’s marketing plans and develop, deliver and review creative campaigns for partners- Develop and deliver a continuous improvement strategy for stakeholder management; internal and external relationships- Provide expertise, sharing and experience on how best to commercially navigate outcomes and opportunities that benefit FA partners, the football family and Australian football fans for future growth and promotion of our game- Work within governance, compliance, regulatory and policy frameworks, when it comes to partner rights and benefits. Implementing best practice and driving continuous improvements- Work as part of the Business Development Team to develop sponsorship targets, acquisition strategies and create bespoke sponsorship proposals across all FA products- Achieve annual budgeted sponsorship revenue targets, and deliver against sponsorship operational budgets

England, United Kingdom

Bringing together the world's of Sport & Education in order to empower & inspire the next generation.Interactive Opportunities created to bring to life the concept of "Talent & Teachers". The development of a series of inspiring stories, focused on building the positive habits that we want to see in our younger generation, and which are outlined in their curriculums.“Bounce Back Jack” story book: an inspirational & uplifting tale about how to be your own cheerleader. Building resilience, confidence and teaching children how to bounce back when things go wrong."Hayley's Ribbon" story book: an empowering story about the early life of Australian Women’s Football star, Hayley Raso. At a young age Hayley faced some difficult challenges, the story shares how those closest to us can guide us to see the positives within ourselves.Website: https://www.io.uk.com/

Sydney, Australia

Client Portfolio: Mastercard, Football Australia Major Events: Australian Open, FIFA Men's World Cup, Ashes SeriesProject Management for MasterCard:- Accountable for the development, planning and execution of Tennis Australia & Cricket Australia partnerships- Responsible for the implementation of all creative, digital and operational aspects across the 2018 Australian Open - End to end delivery of all sponsorship rights and deliverables for the 2019 Mastercard Hopman Cup, including pass through rights to Bankwest- Management of stakeholder relationships, agency partners, suppliers, and rights holders- Operations Lead for the 2017/18 Ashes Series Secondment at Football Australia (5 months):- Responsible for the commercial development and delivery of the MiniRoos grassroots football programme. - Assisted with the planning and execution of commercial deliverables across the Caltex Socceroos (2018 FIFA World Cup), Westfield Matildas and Hyundai A-League- Management of sponsors (ALDI, Caltex, NAB, McDonald’s, Qantas) and internal/external stakeholders

London, United Kingdom

Client Porfolio: TAG Heuer, Leeds Building Society, Hays, Yokohama TyresMajor Events: Premier League, Parkrun - Delivery and management of strategic media relations, consumer marketing, communication and sponsorship activation campaigns for TAG Heuer, Leeds Building Society and Hays- Working in an all-agency loop team (advertising, events, design, digital) as the lead to deliver 360 plans against client objectives- Management of rights holder relationships, including the Premier League, Manchester City & parkrun- Co-ordination and delivery of the communications platform and content creation, including: production plan, social media roll-out, announcements and external partnerships. - Accountable for the development, planning and delivery of the 2017 Yokohama/Chelsea FC Pitch Day at Stamford Bridge- Supporting Head of Partnerships in strategic development to grow existing clients, as well as playing a key role in identifying opportunities and delivering successful proposals to secure new business.

London, United Kingdom

Client Portfolio: LTA, The FA, Konami - Project management for LTA - accountable for the development, planning and delivery of communications strategies for two focal LTA participation programs (Tennis For Kids & Adults)- Strategic consulting and campaign planning for Konami - the Regional and World Finals of PES League (‘Road to Cardiff’)- PR & Communications support for The FA (The FA People’s Cup)

London, United Kingdom

Client Porfolio: Turkish Airlines, SOCAR, Mastercard, Stella Artois, The North Face, Doosan, ElectrodashMajor Events: UEFA European Football Championship (EURO'S), Rugby World Cup, Wimbledon, The Open, European Rugby Champions Cup- Project management for Turkish Airlines- Planning, logistical implementation and delivery for SOCAR, a sponsor of UEFA EURO 2016- Project Management for MasterCard, a sponsor of 2015 Rugby World Cup- Planning, logistical management and delivery for Doosan, a patron of The Open- Event management for Electrodash, a series of 5K night time run’s- Project and event management for Stella Artois, a sponsor of Wimbledon

London, United Kingdom

Client Portfolio: Lifeproof, Blackberry, XboxMajor Events: World Triathlon Championship Series, Ultra Trial Mont BlancPlanning, activating and evaluating of all EMEA events and sponsorships for LifeProof- Management of all client relationships, suppliers, agency partners & 3rd party rights holders (including the ITU & Ironman)- Event delivery – including management of all logistics, on-site staff and social media - Management of event budgets - Analysis of event delivery, plus agency recommendations for event enhancementsProject management for BlackBerry- Focus on delivering the BBM and EE Tour’s across the UK- Management of both Tour’s from concept through to activation - Co-ordination of all stakeholder relationships - Evaluation – post tour analysis to provide insight for other regions globallyProject management for the Xbox One Test Drive Tour - On-going management of UK and German regions- Co-ordination of all suppliers, including staffing agencies, venues and production team

London, United Kingdom

Client Porfolio: SAPMajor Events: Miami Open, 505 World ChampionshipsAssist with the planning, activating and evaluating of premium engagement programs for the SAP Global Sponsorship account. - Assist and support the project management team deliver programs to the clients brief - Support the implementation and execution of customer engagement programs o Undertake research to assist with pre-program plans o Execute set tasks as part of the program activation strategy o Brief and coordinate (on and off site) external suppliers ensuring they deliver against contracts o Assist and coordinate with guest communications and logistics including hotels, restaurants, activities, merchandise and transfers - Assist coordinate stakeholder relationships, suppliers, agency partners & where relevant, 3rd party rights holders - Use event planning tools to ensure that projects are delivered on-time, on-budget and with superior quality - Add value to programs by developing ideas for innovative guest and brand experiences - Any ad-hoc tasks required as part of the delivery of projects

Bachelor Of Science (Bsc), Business Management And Marketing

Activities and Societies: Business Society Cardiff Golf Society IMG Rugby - Engineering

Education record