My role is now to work closely with the CEO and FORMM team to continually refine and execute FORMM’s business strategies to achieve our ambitions plans for growth and development of our brand including:Ensuring our core offering remains market relevant.Leading with knowledge (and helping our clients and their professional teams deliver amazing spaces)Delivering the highest quality of service to our clients.Focus on SustainabilityGrowth by turnover and profit.

My role at FORMM is to develop relationships promoting our core activities:Fit Out and RefurbishmentDesign and BuildWorkspace FurnitureDesign and ConsultancyFocus on SustainabilityWorking with occupiers and their professional teams to deliver inspirational spaces and work environments

My role now at The Senator Group is ‘Strategic’ it’s a wider remit.Our objective is to collate all of the information we have learned around the needs of the different groups within a corporate clients (which include workplace, real-estate, FM, procurement, even HR) And apply this knowledge to promote Senator Groups- brands, product portfolios, our knowledge and research around agile working/ABW/working practices. This engagement will be with our key clients, organisations we aspire to work with and support and their associated architecture/design and project/cost management external teams. As we look to position Senator Group as supply partner to these clients on their MSA/LSA Globally or Regionally. This involves working with our colleagues across multiple regions and key markets including UK (London), Europe, APAC (Hong Kong, Singapore) and America. Along with the dealer network. We recognise the importance of further development and engagement - promoting The Senator Group as an organisation that can support our clients ‘Globally’

My role upon my return to The Senator Group was to pick up and continue the engagement with corporate end users. We now had a larger team to support this and also could accelerate this process as a combination of:All we had learned previously (gaining a deeper understanding on client and geographical needs)A raised profile of our brands within this sectorA proven track record - building confidence.This enabled us to achieve much more in this period with a particular focus on positioning Senator Group into regional - EMEA frameworks to allow us to more effectively position our brands and product portfolio with both corporate sector clients and their professional teams (A&D - project management) During this period we were able to achieve positioning of Senator Group onto multiple RSA frameworks and also win a number of ‘high profile’ capital projects.

Returning to operate in the North, my main aim here was to promote Domino Commercial Interiors to clients typically considering relocation or refurbishment. We offered a D&B design and build offering for commercial interiors including:Interior design -space planningCat B fit outWorkspace furniture (where I introduced Senator Group as the primary furniture offering)Our route to market balanced between end user engagement (across multiple sectors of northern based organisations) along with a high focus towards commercial real estate practices (both office agency and building consultancy) Leveraging the value we could add to their clients considering relocation or refurbishment.

Tasked with a ‘new’ objective for Senator to engage as the OEM (manufacturer) with major organisations (typically with an EMEA or Global profile) to promote Senator’s capabilities and product portfolio generally in and around London and the southern regions.The primary objective here - we recognised that all clients have ‘incumbent’ supply chain relationships and the aim was to understand and influence their selection (to Senator and Allermuir brands) as we recognised that due to a number of factors including:Understanding of capabilities (Products- warranties) InnovationArchitecture and Design co-ordination (working with the clients design team to specify products)Reducing risk.Major corporate sector end users saw benefit it engagement at numerous levels with the manufacturer in their procurement and selection of workplace furniture. This would typically involve co-ordination with procurement through Senator’s dealer network.Although initially challenging (as any new route to market - specification and supplier selection) with a number of ‘major project’ wins, we began to establish the Senator brand as a viable choice in the corporate sector.

After initially joining the company in a business development role to promote the companies capabilities to a wider market. During this period I gained a number of promotions (eventually becoming managing director of the workspace division of the group). This remit included the refinement of our offering to:DesignInterior construction (Cat B tenant fit out)Workplace furniture (supply - installation)Move management servicesDuring this period 2005-2009 as a result of implementing new sales-marketing strategies we saw significant growth within our division, including a number of major projects and the development of a ‘key account’ programme (which resulted in providing sustainable year on year profitable revenues) During this period we also saw the ‘workspace’ brand and it’s profile raised within our regional marker(s) These experiences probably led me towards the ambition to trying a new experience moving from a ‘service based’ organisation towards a manufacturer with wider scope, scale and client-project potential

This role provided a fantastic grounding and insight into the workplace furniture industry. At many levels operational, commercial and sales/marketing. My role combined regional market management (responsible for servicing and maximising all accounts in the Yorkshire, North East and Midlands territories) In addition as this was not one of the more established regions (the business as that stage was predominately focused on the North West) a high focus on ‘Business Development’ was required. During this period we were able to provide significant growth adding a number of important accounts across multiple sectors.